What tool can I use to evaluate the domain authority of a competitor?
-
What tool can I use to evaluate the domain authority of a competitor?
-
Derrick,
"Domain authority" is pretty much a term that Moz coined back around 1995 as an alternative to Google's term "pagerank". Essentially the two describe the same thing and Moz's tools evolved since then as a means to quantify the factors that make up pagerank/authority. Moz's tools are a good place to start wrapping your arms around the strength of a competitor's site as compared to yours.
-
Hi Derick. https://moz.com/researchtools/ose/comparisons is great for back of the envelope calculations as is the Moz toolbar. If you want to get really in-depth you'll likely want to run some full reports, export, and go through the data in a spreadsheet.
The http://moz.com/labs/link-finder Competitve Link Finder is also nice for seeing areas to gain lift that your competitors have already found.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority
Since we started using Moz our domain authority has dropped from 84 to 79. We can't figure this out. Is their someone we can discuss this with?
Moz Pro | | Tom_Matthews0 -
Following moz guideliness complety, will it certainly improve keyword rankings, domain authority
Hi! G’day to you. I am Naresh from Dotline Infotech. I’d like to take up couple of concerns to be clarified for my better understanding on Moz tool. Indeed, Moz is a nice SEO tool that helps in improving Search engine optimization comprehensive process. We are moz pro member since a year. Moz has equally bifurcated every SEO activity and rate it according to its own benchmark. I intend to ask a series of concerns; Q1. Moz has page grading system A to F. According to Moz guidelines, if the keywords on the page gets repeated minimum 4 times, Moz consider it as ‘A’ grading (one of Moz metric to evaluating the page). Whereas, Google indicates repetition of same keywords time and again is treated as keyword stuffing. According to me, if keywords are already within the content one or two time and furnishing relevant information, why keywords re-occurrence to be 4 time. Does the repetition of same keywords 4 times will lead to give more valuable information? Just a request to let me share why we should unnecessarily repeat keywords? Q2. As per Google guidelines, only 3 keywords can be placed in title tag and also advisable to use only one h1 tag instead of multiple. Among 3 keywords in title tag, only one main keyword can be used in H1 tag. Moz gives much weight age to that particular keyword placed in H1 tag but rest two keywords does not get any importance. I just like to know if we use three H1 tags within page, will it increase the page grading or not. Q3. Does Moz tool have its own index data or refer to Google’s ones? Q4. Following the Moz guidelines completely, will it be 100% sure all our keyword rankings, page authority, domain authority certainly be improved. Looking forward to hear you soon. Thanks
Moz Pro | | dotlineseo0 -
Google updated their algorithm. How up to date is OpenSiteExplorer's Domain and Page authority?
Hi guys, as we all know, Google Panda update is here and it changed how they rank inbound links and the linkers domain and page authority. But when I look at OpenSiteExplorer's results, I cant see a difference in the page and domain authority. Why is that?
Moz Pro | | Uds0 -
How can I get a report of the top 500 national sites using Domain Authority and Page Authority? Does someone have to type sites in one by one on Site Explorer or is there another way?
I want to know what sites and blogs have the to rankings overall based on their Domain Authority and Page Authority - Top 500 - 1000 in nation - I want to know which ones are follow and no-follow too - Does anyone know? Has anyone run such a report yet? Thanks for help - BD
Moz Pro | | creativeguy0 -
Competitive Link finder tool
I tried to use competitive link finder tool. it says that it will identify 10 most important links that my competitor get that I do not. The results that I get are inconsistent with linkscape tool. For example my competitor has a link on www lawyer-links dot info Google rank of that site is 1. Is that really one of their most important links?
Moz Pro | | SirMax0 -
Is The Crawl Diagnostic tool working correctly?
The Crawl Diagnostic tool shows issues and displays a graph but they don't display the page specific results/suggestion like it used to. I get the "Congratulations, there are no pages affected by this issue!" message.
Moz Pro | | -PAUL-0 -
SEOMOZ Competitive Domain Analysis
Hi, I am just trying to get to the bottom of why I am seeing such wildly different figures in the SEOMOZ link analysis. The SEO company that we use is saying that we have around 331 external links to our website, when I check on Yahoo site explorer, it returns 264 external links, but in my SEOMOZ campaign manager, it says I have 4 external links? I fully appreciate that none of these methods are going to be wholly accurate, and are going to produce different results, but I can't understand why the SEOMOZ results are so vastly different. I also know for a fact there are a number of Followed links that I have added to a couple of websites, that Google has now indexed (as they appear in search results), but don't appear in the campaign manager results. If SEOMOZ use a different method to assess an external link, then no problem - my main concern here is that as a Newbie I am doing something wrong within the SEOMOZ tools, and don't want to take action based on results that may be incorrect because I have set things up incorrectly? Any help is greatly appreciated. Many thanks, Gareth
Moz Pro | | gdavies090319770 -
Where has my Domain Authority gone?
Currently my Domain Authority is at 36, I believe earlier this week it was at 39 and a few months ago it was 41 but I have no way of checking the Domain Authority history. Why would my website's Domain Authority go down like this? I was hit pretty hard (well not so hard compared to other sites, but It feels pretty hard) by Panda 2.0 and I have been making many changes. However, I am 301 redirecting the few removed pages. All paginated pages (page 2,3 etc of each category) I have changed to "noindex, follow" meta tags. For all "thin content' pages I am also using "noindex, follow". And all possible duplicated content I am also using "noindex, follow". So the link juice should still be flowing. So where is my domain authority going? Thanks!
Moz Pro | | donthe1