Google Cookies - Organic vs PPC visitors

[AMHC]

I am not a developer - I am researching this for our team, so please, be gentle... I am also not quite sure how to ask this question.

We want to serve up custom pages for visitors from Google organic. We aren't doing anything underhanded - the pages will have very small differences that will not affect our rankings and won't land us in Google jail.

When a Google visitor hits one of our pages, what specific piece of data are we looking for to determine:

a. It's a Google visitor

b. He/she came from organic results.

I need to tell our developers to look for something that triggers the custom page. It's the same data that Google Analytics uses to trigger the appropriate visitor type.

Please pardon my naivete.

[Andy-Halliday]

Hi Ryan is correct, it can be done by looking at the server logs, it's a bit tricky to set up so just checked your devs have done this before.

also and this is important do you want to show different data to organic visitors from Google or all Organic visitors from all search engines.

[RyanPurkey]

You'll want your IT team to look at the referrer strings within your server logs identifying which ones are from Google. Just subtract out the ones that are from paid placement and you'll be on your way.