Facebook reach being restricted?
-
Hi All,
I just wanted to see if others are having the same problem. Our Facebook posts used to reach a fair amount of people organically and that in itself generated enough clicks for what we wanted.
The problem is over the last month the reach has dropped considerably and it just doesn't increase at all after a few hours. Obviously boosting the post makes it reach thousands but organic is terrible!
Should I be troubleshooting our social update strategy or are others experiencing the same sort of "choking" with their Facebook posts? Twitter is fine, it reaches thousands organically so no issues there.
- Jamie
-
Anthony I am glad I'm not alone.
I sort of accepted that Facebook was making life hard work for it's posters to shake more money out of us but when organic reach drops from the high hundreds to mid thirties for no apparent reason, you gotta ask what's going wrong!
Have a good one
-
Thanks Ryan,
I haven't read it all yet but from what I have read so far it does look we're singing from the same sheet. I like the idea of driving traffic from Twitter to Facebook so I'm going to look into that.
Cheers for the info and links
-
You are not alone. Facebook wants to make money and is essentially another ad network. Yes, there is some organic reach but it is very, very little. Company pages promoting their own content now have to pay to reach their fans. That is just the way it is. The best way to tap into Facebook's "organic reach" is to have content that gets it's own likes and shares.
-
There was an interesting blog post on this lining up well with what you're experiencing it seems (especially in the comments) here: http://moz.com/blog/1-dollar-per-day-on-facebook-ads. The video they reference is this one: https://www.youtube.com/watch?v=oVfHeWTKjag which is pretty interesting as well. You might have to employ more cross-over in your social, i.e. using twitter to drive better Facebook engagement. Ultimately though it seems to be more alignment within Facebook's walled garden approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
Why does our Facebook not show up when searching for our business name?
Our Facebook is titled NJ & PA Personal Injury Attorney Richard P. Console Jr., and the url is Facebook.com/myinjuryattorney, and our website is www.consoleandhollawell.com. Because of the different names, we put social schema on our site which we thought would help Google associate the two. It doesn't seem to be working as we are not showing up in the serp's when searching for "Console & Hollawell Facebook" and even "Richard Console Facebook" Could anyone give any insight as to why? Thank you!
Branding | | marketingdepartment.ch0 -
Social boxes on website - facebook comments feature
Hi everyone, does anyone know where i can install a comments box which when people see a post of page they can add a comment - which also goes to facebook? however i would like to preapprove this? I have seen this kind of thing on websites and wondered how it is done? im assuming it can help obtain more social noise? Any help much appreciated.
Branding | | pauledwards0 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0 -
Facebook, Google Plus - What to share/like?
Hi everybody! We are planning to offer an incentive to all our customers who interact with us on social media websites. What's the most important thing to ask from a customer? Facebook to like our Facebook business page or to like our own website through Facebook? to just follow us on Facebook or to actually comment / interact on our wall? Google + to +1, share, add to circle our Google+ business webpage or to +1 or share our own website? So basically what do we need to promote most? Our Facebook / Google+ business pages or our own website through social media marketing? While we understand it's important to actually interact with the customers and offer value on social media websites, we are looking to boost our SEO efforts. Thank you!
Branding | | echo10 -
Facebook Locations App...Parent Child?
| Hey there, does anyone know if the Parent Child feature has been released for facebook.I work for a franchise corporate office and we have one main facebook page, but we want to be able to add all our locations to our page just like weight watchers did. Weight Watchers - Locations | Facebook can someone help me on how to do this?? |
Branding | | AustinBarton
| |1 -
Should we have customers like our URL or our Facebook brand page?
(Note: main question in bold) I know this post basically establishes that Facebook shares are not a strong cause of increased rankings. But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered. We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)? Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
Branding | | DanielH0 -
Value of Keyword Twitter and Facebook accounts
This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords) For Example: What do you think the value/benifits are of obtaining accounts such as:
Branding | | James77
http://twitter.com/#!/keyword
http://facebook.com/keyword Thanks0
