How can I most effectively use Twitter to increase traffic and promote sales for our fine art business?
-
My wife and I are struggling to promote her sales of Fine art wildlife art and nature paintings; both originals and fine art prints.We have had a website for over 10 years; with virtually no traffic, and only an occasional sale (averaging about one per year). How can we most effectively use the Twitter platform to generate leads and sales?
-
I agree with Joey.
In addition to looking at who your customers are.
I'd also do a little snooping to see what you're competitors are doing and see how you compare.
-
Hi James.
The short answer is build a following and interact with them. I have many more questions than answers for you, though, starting with why Twitter? Twitter is a thriving, brand aware community of affluent users, but it's a smaller user base (23% of adult Internet users) than say Facebook (71% of adult Internet users), and only about half of those are active. That's still a LOT of people, but is that where your customers are? If so, great! If not, you may want to re-evaluate.
I have a feeling with that number of sales you aren't doing anything else to market the website, so I feel like Twitter isn't the place to start. I would look hard at who your customers are, where they spend their time, and then figure out the best way to reach them. There are many more effective ways to do that than Twitter.
-
You could actually create one Question for Twitter and Facebook instead of creating two.
Well my advice will be simple.
Read Bufferapp Blog and Social Media Examiner.
Cool to awesome advice in there.
-
A really well-known person with lots of twitter followers, that include a lot of people who have purchased his/her items in the past, might be able to sell a little bit of art via twitter. If you don't have that follower base already, it will be really hard to build it.
Selling stuff on websites requires an enormous amount of work to position the website in the search engines where people who are interested in your products are going to find it. I have a website that sells craft items and two people work on that website for a few hours each day. That is just to hold our positions, we worked really hard for a couple of years straight to gain the positions.
The place where I would go if I had art to sell would be Etsy. It is an art marketplace and the buyers come to you. Still no guarantee that you are going to sell anything because making a sale depends upon many things beyond getting your items in front of visitors.
Have you tried Etsy? I would go there first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Promoting several posts on FB increases the reach for all posts
My FB page has a reach for 3000-5000 views. I promoted several posts and got 40 000-60 000 views per promoted post. An interesting thing that now when I post on my FB page I got 5000-8000 reach without promoting? Have you similar experience?
Social Media | | kitoks0 -
Using youtube videos to rank for queries in the serps as well as youtube
I have some youtube videos of my business and some of them are ranking organically as well as for queries in youtube. Would it be wise to start naming more of my videos long tale key search phrases and uploading them to youtube to get them to rank organically and on youtube? what is the best way to optimize these videos? key phrases in the description as well as title of the video? How do i get them to rank on youtube as well as in the serps? just get lots of views or do links to my video help? Thanks mozzers! Ron
Social Media | | Ron100 -
What is the most effective way to keep spam out of twitter
When using twitter for business how to we prevent phishing and spamming issues, or at least minimize them
Social Media | | BrianScott0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Linking Facebook - Twitter - Website - G+ Profiles
During a spectacular presentation at Seattle Interactive Conference, Rand discussed how Google is able to see linkage between different social networks and a Google profile. Outside of setting up your Twitter feed to send loads of messages to your Facebook fans (or vice versa), is there a best way to communicate the "linkage" between your social media profiles to the search engines? Eg - How do you best signal to Google that your Twitter, Facebook, G+ and your website are from the same entity?
Social Media | | sftravel0 -
Linking to a twitter account? Best to use the /#!/ or not? or no difference?
So if I am linking to someone's twitter account should I use the ajax code #! or not? http://twitter.com**/#!/**thos003 vs http://twitter.com/thos003 Bonus Question: I have also seen in the past that google splits a domain that has as a secure protocol. https://twitter.com vs http://twitter.com Does does that split link juice?
Social Media | | Thos0030 -
What can Google tell from a video?
I notice that Youtube apparently does kind of an automatic transcription. What can Google tell about a video? Is it comparing text from a voice recognition transcript? Can it take compare the waveform of a video signal and see how different a video is from another video? I'm putting together a variety of videos that are similar for different pages and wondering how much do I have to change for each video. I remember one time I attempted to launch a video that was an exact copy but with a different file name, title and tags and Youtube said, "hey, that's the same video!" Thanks!
Social Media | | 945010 -
Getting started with Social media promotion
Hey Guys, I created a facebook fan page and I created a twitter account. I'm following about 175 people on twitter and 30 people returned the follow. Now what? How can I keep building? Any tools to help me? if you wanna analyze: http://twitter.com/culinitweets
Social Media | | Goetzman0