Does anyone have a good program they use for full site audits?
-
I'm looking to find a program that will do the following:
- Scan for page errors including code issues, hosting issues, redirect issues, etc.
- Pages missing Google Analytics
- Google + Local audit to identify issues with NAP, citations, category selection etc.
- Find pages with title issues including missing page titles, duplicates or titles that are too short or too long, header tag issues such as missing H1 tags
- Meta description issues including missing meta descriptions, duplicate meta descriptions or meta descriptions that are too short or too long
- Link issues including broken internal or external links or missing anchor or ALT text
- Identify internal or external links using rel=”nofollow”
- Image issues, such as missing ALT or title text and broken images
- Identify pages using Schema.org microdata
I know there are probably a couple programs that will do little bits here and there so I'm open to suggestions.
Thank you.
-
Don’t really want to add anything more, the one word answer to your question is “Screaming Frog”!
Hope this helps!
-
Thank you Dirk for the advice. This is very helpful.
-
Just an add-on. Screaming Frog gives you a good overview of the health of your site by going to the reports link on the main menu and selecting "crawl overview".
Then, if want to be sure you've covered everything, I highly recommend this Moz post. http://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
-
Ask Dirk recommends, you're probably going to need more than one program to cover this list. The tools here (Moz Local for NAP issues, Moz Analytics for SEO issues) would also help. Another crawler option is Xenu Link Sleuth, while GWT, Bing Webmaster, and Yandex can also help.
If your points were numbered, Moz Analytics would address: part of 1 (redirects), 4, 5, 6, and 7.
-
Hi
You should check screaming frog - http://www.screamingfrog.co.uk/seo-spider/#download - which can do most of the tasks you list. It's free to try (crawling up to 500 url's) - 99 pound for annual licence . Not sure about the local stuff - all the other points you mention can be done.
To check Google Analytics you will have to add 2 custom filters (contains/does not contain ua-xxxxxxx) to see which pages have/have not the tag on it.
Idem for Schema.org markup - add the markup you want to check as custom filter and check the pages that do not have the markup in the HTML
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Server was banned, now all sites have dropped ranking.
Hi, I'm new here 🙂 I look after half a dozen sites on the one server. Early January three of those Wordpress sites were hacked and reported for phishing. All sites have been cleaned and the report(s) removed but they are all ranking much lower than previously. I also added IP block to the sites to limit the traffic to Australia and New Zealand as these are all local small businesses. I checked IP reputation for the server and it is neutral, with no blacklisting showing. I checked with the hosting company and they have no bans or warnings on the server either. These sites were ranking ok, usually first or second page but they have all dropped down to page 5 or worse now. Is there anything else I should check? I have resubmitted the sites to Google a few days ago. Any guidance greatly appreciated. I a web designer so I know a little about SEO but this is beyond me.
Local Website Optimization | | MarkNWD0 -
Can I use Schema zip code markup that includes multiple zip codes but no actual address?
The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state. Can we omit the actual street address in the formatting but add multiple zipcodes?
Local Website Optimization | | hristina-m0 -
Google for Jobs: how to deal with third-party sites that appear instead of your own?
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences: The Muse...
Local Website Optimization | | Kevin_P
• Lists Experience Requirements
• Uses HTML in the description with tags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for Organization When you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com". What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?1 -
Does multiple sites that relate to one company hurt seo
I know this has been asked and answered but my situation is a little different. I am a local electrical contractor. I specialize in a service and not a product. Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA. Although new to the web I am not new to the trade. Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose. Now I want to put them to good use. Being an electrical contractor, there are many different facets of work and services we provide. My primary site is empireelec.com A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com. Although it is a fresh site, there is minimal content and I have put almost zero effort in to it. It appears to be ranking for keywords a lot quicker. That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician. It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com I can provide a unique phone number for each site. Am I going about this all wrong? Everything I read says no,no,no but I feel my situation is a little more unique.
Local Website Optimization | | empireelec1 -
How can my categories rank for my different branches? Tidied site up but now local rankings are worse
Dear Mozzers , I am wondering if someone could please help with some advice and assistance on the following for our Tool hire site: Basically I like to know how we can rank for our categories for our different branch locations ?. We have a branch finder page and separate branch pages but I do not know if I should have an internal link from all our branch pages to all my different categories or not or is google clever enough to know that I have x locations and x categories and I should rank all the categories in all the locations. I think my site structure is fairly straightforward and on the face of it similar to what others do who have multiple branches . For example I enclose a link to 2 of our categories - carpet cleaner hire category and a floor sander hire category carpet cleaner category - http://goo.gl/cMyS4i floor sander category - http://goo.gl/4ipUyA Heres a link to our Branch Finder - http://goo.gl/UyTQdK Heres a link to one of our Branches for example - Bristol Branch - http://goo.gl/9TXHTK And heres our link to our google plus Bristol page - google plus bristol branch page - https://goo.gl/h0IwAK . We have link from our bristol page going to the bristol google plus page and visa versa. Currently within our internal linking structure there is No direct link on the branch pages to the categories ?. Is this something we need to do or not necessary ?. - If we do it , then it may mess up or confuse the page as I someone need to get all the category links on the branch pages ? We have lots of good unique content , lots of citations for our branches and categories etc but we just don't seem to rank at all well for any of our categories in local search. For example if somene was to search for - Carpet cleaner hire "City Name " or Floor sander hire "City Name" (City name being where our branches are). We dont rank very well for most of our cities. Even without putting the city name in we dont rank to well in local search. We used to have individual pages for our categories in each of the cities we have branches with unique content on all and these did rank quite well in a few cities but never top 3 in most and we got rid of these last month (start of Oct) as I was told that google may see this as quite spammy or doorway pages if I have a carpet cleaner hire Bristol page or a floor sander hire Bristol page etc ?.. All my location landing pages now just 301 back to the appropriate category. I am wondering if getting rid of these landing pages was a good idea as by tidying things up , I've seemed to have lost my local rankings for my cities. Can someone please advise if what I did was right and what else I should look at doing ?> Could it be an internal linking issue I need to sort ? Any assistance much appreciated.
Local Website Optimization | | PeteC12
thanks
Pete0 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
Updated site with new Url Structure - What Should I expect to happen ?. Also it's showing PR 1 for my urls on Opensite explorer
Hi All, We updated our website with a new url structure. Apart from the root domain , everyother page is showing up in opensite explorer with a page rank 1. Although we only went live with this yesterday, I would have thought that the 301's etc from the old urls would be coming through and the PR would show ?.. I am not familiar what to expect or what alarms bells I need to watch out for when doing this type of thing although I would probably expect a small drop in traffic ?..I don;t know what the norm is though so Any advice greatly appreciated? thanks PEte
Local Website Optimization | | PeteC120
