Wordpress Blog for Magento Store?
-
Magento is fantastic for e-commerce although the blog capabilities are limited and our web development fees are just ongoing. I have great experience with wordpress sites and I don't have a bad word to say about the CMS, there are plugins available for everything you possibly need to develop the blog. Would it be a good idea to integrate a wordpress blog for our e-commerce store? To keep both the transactional website and the blog on the same domain, but have a different style for the blog so we're not trying to 'sell' to people looking for home improvement advice and DIY guides, our main priority with the blog is to grow the website authority.
-
I'm sorry to reply to you so late and I have used both WordPress and HubSpot beginning in 2006.
Everett I respect your opinion this is how I feel about it.
HubSpot is a excellent blog however is had some recent restrictions on the amount of traffic you can receive without having to go up to a higher plan.
With that said their blog is spectacular. There CMS designed for people that would use WordPress however it cooperates a lot of search tools and marketing Information e.g. landing pages, social media, spectacular analytics, keyword research, you will know if you're doing something wrong on HubSpot it will tell you.
I would not say WordPress and HubSpot are apples and oranges but I can see how someone would feel that way.
HubSpot and WordPress far much more than your average blog. I would have to say that WordPress has more in common with HubSpot than it does with Ghost ( a pure blogging only system)
I think hub spot offers a lot of value and who rule their ROI-you will agree. They coined "inbound marketing" and make fantastic additions to websites as well as great websites themselves.
The best way to learn about it is to do a 30 day free trial NO credit card needed http://offers.hubspot.com/free-trial-blogging-tool
http://www.hubspot.com will show you what is possible in their CMS.
Sorry for the delayed response I hope this helps,
Tom
-
Hello Kevin,
Wordpress is a blogging platform and I'd define Hubspot as more of a marketing automation platform. It does provide the ability to blog, but sometimes people using Hubspot still choose to blog from Wordpress and run their content offer campaigns on Hubspot. Comparing the two would be comparing apples to oranges.
But to answer your question, yes Hubspot allows you to do lots of things that increase conversions, especially if your site is geared toward lead generation (i.e. filling out a contact form, as opposed to adding products to a cart).
-
Hi Thomas,
While just a bit off-topic, I was curious about your Hubspot experience. While I'm seeing great performance from my current application set up, I've been eyeing Hubspot for some time now, but I just can't justify the cost. Does Hubspot allow you to do anything to increase conversions that couldn't be done with Wordpress? Any thoughts, please do share.
Thanks!
-
Hi Joshua,
Glad I could be of some help. Sorry to hear your dev team dismissed the idea of Fishpig's integration. Using this integration method, you wouldnt have to pay for a custom theme development to match your Magento site--in fact your Wordpress content would appear inside Magento resulting in a big performance boost. Imagine visitors navigating from your store to your blog and back loading all those resources. That's a few second delay at least depending on your set up. If your dev isn't in-house, consider the motivation not to use Fishpig integration, like profits on a custom Wordpress theme and maintenance of two sites Instead of just one.
If you have any othe questions about Magento performance, feel free to ping me. FYI, just finished New Relic integration and seeing sub-second page loads on my Magento/WP BBQ site. If you like how this site performs on both mobile and desktop, I can point you in this direction.
Cheers!
-
Hi Kevin,
Great response, I will check out the Fishpig wordpress integration. I discussed the idea with our web development team and they dismissed the idea, although I do have a lot of experience with Wordpress and I feel that it has much more to offer than Magento from a blogging perspective. We already have a blog by the way but it's a Magento extension which doesn't really have much to offer. We will be keeping the blog and e-commerce site on the same domain to increase the domain authority although we was unsure whether to keep the same theme throughout.
We could either have a different theme for our blog and keep it 'information based' rather than keeping our product category navigation, although if someone adds an item to cart then decides to visit the blog, they cannot continue to checkout until they return back to the transactional website. It's a tricky one and an expensive mistake if we make the wrong decision.
-
Of course the speed of your site really makes the huge difference. But integrating
WordPress with Magento if powered by the same server or by different servers is extremely easy
AuthorityDev.com has experience if you need a Dev
Keep in mind HubSpot is an amazing Blog/CMS tool for this as well
http://www.magentocommerce.com/magento-connect/wordpress-integration-3795.html
https://wordpress.org/support/view/plugin-reviews/magento-wordpress-integration
All the best,
Thomas
-
Magento Wordpress installs are my specialty. From a marketing perspective, a blog will definitely be helpful for your visitors seeking relevant info. Most clients I set up tend to neglect their blog, so make sure to approach this with a plan. From the feedback I've collected from customers and clients, a consistent brand image tends to build more trust.
From a technical perspective, there are several ways to integrate Wordpress and Magetno. Fishpig http://fishpig.co.uk/magento/wordpress-integration/ will take a lot of work out of the project if you select to run Wordpress "inside" Magento. This extension basically uses your Magento template and puts Wordpress content into Magento, but you administer Wordpress through the traditional back end. If you have multiple languages/blogs, this gets a bit tricky. You can visit www.88k.com.tw for my site example running a Wordpress multi-site inside a multi-store Magento instance on a custom LEMP stack.
Anyway, to answer your question, a blog would be good if done right. Be careful not to cannibalize other site pages by adding the same keywords, and also make sure to link related blog posts to products. I personally agree with you--the purpose of your blog should be to inform visitors, not to sell. However, consistency is good, too. If you want to sell on your blog, there's nothing wrong with that, as long as you have a good plan.
-
I would say it is one of the best things you can do for your site.
By adding a blog you can become an authority on your company's product or industry.
It's easy to update and Google loves fresh content. Without a decent amount of content you cannot become a true authority on anything
a WordPress blog would easily allow you to update your content whenever you like.
I recommend them over ghost and other platforms because WordPress makes up over 20% of the web is capable of
so much it would be a perfect addition.
companies like authoritydev.com Gregreindel.com, Pagely have helped larger sites integrate WordPress blogs same thing goes for companies like flywheel and Pantheon.
I hope this is of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Amp plugins + Wordpress = speed, rankings, results
Hello beloved, Been some time since I have been on, planning to return and help out and be bit more active. Need some latest thoughts and input, on amp plugins for Wordpress, and their results and effect on rankings? Thank you all in advance 🙂
Web Design | | vmialik0 -
What to Look for in a Magento Website Developer?
I am considering moving 1 of our sites to a Magento e-commerce platform. If I went down this route we would be keen to find someone who we can hire in-house. However I have never hired a web developer before. What should a developer with experience of launching and building Magento-based e-commerce websites have on their CV? What should I be looking for in terms of knowledge? Any help or advice welcome!
Web Design | | DHS_SH0 -
Question & Answers Forum pluggin for wordpress
I am looking to install on my website a Question & Answers Forum pluggin for wordpress Like MOZ Q&A What pluggin do you recommend for questions and answers Would be to replace the one on this site that i don't like due to some problems i have on configuration. http://www.propdental.es/dentista/
Web Design | | maestrosonrisas0 -
HTML to Wordpress - a good idea?
I have an HTML site that is 12 yrs. old and ranks well in Google. I want the more user friendly Wordpress format to update content myself. Should I, and how do I make the transition. Thanks.
Web Design | | Stuttering0 -
Switching from HTML Static to WordPress Platform - SEO
Hi All, Hope everyone is doing well. I am currentyl in the process of having a re-design to myu HTML Static Site, I am switching to WordPress. My site is still running now until the new one is prepared. My question is: I do rank pretty well for some of our strong local keywords, we also have a FEW links pointing to inner pages with an extension of .HTML, should I set the the WordPress URL's to reflect .HTML or will the Search Enginesfigure out that http://www.domain/innerpage.html is the same as http://www.domain/innerpage/ or is it NOT the same. Should I switch or not? Thanks for your input Jimmy
Web Design | | jimmy02250 -
Blog vs. News/Editorial Layout?
We're in the coupon blogging space & saw that one of the larger coupon sites move away from the more traditional blog layout: http://thekrazycouponlady.com they now have more of an editorial type layout. Here is another site which is more similar to our layout: http://hip2save.com. So here are my questions: Which layout type do you feel better serves their visitors & why? How does the affect the SEO of the site? How does it affect the advertising revenues? Which layout do you prefer? Is there strategy in this move for the coupon blog, or is this just a preference on how they now display their content? We're making some updates to our design soon & I wanted to get some feedback on the overall direction we take.
Web Design | | seointern0 -
Changing from Squarespace to Wordpress - Will I Lose My Rankings?
I have a friend who has a squarespace site that is giving him lots of trouble. For one, even though it is supposed to redirect to GreenSpaceConstruct.com...Bing and Yahoo don't seem to recognize this domain. Instead, they show greenlightconstruct.squarespace.com in the serp's. Oddly, Google shows the site as GreenSpaceConstruct.com. The site is ranking well for some terms. I'm afraid that converting to wordpress will hurt his rankings in the short term. If bing and yahoo are crawling this squarespace domain, and he moves it...is there a way not to just completely lose the rankings? Thanks for any thoughts. Much appreciated! Josh
Web Design | | JoshTurner0 -
Finally have a budget for a great seo ecommerce site but need help choosing wordpress, joomla, modx, magneto or? Thank you in advance for your generosity of time
We finally have a budget and want to dump our intuit/homestead site www.originalartbroker.com Our budget is 5k-10k but could do more if needed. I am slowly catching my competition with this homestead site that I built. But I do realize it is time to step back, figure out what is best, and hire a pro to get the job done. I am green in the seo and web development arena so please go easy on me and please help to point me in the right direction. Just went out on a limb a couple years ago playing with homestead.com site software and built what we have today. Didn't know anything about website development...it sort of just happened. I feel and know that homestead.com solution is hindering what we could be doing due to the bloated nature of the site and inability to perform such task as 301 redirects etc.... I have been able to slowly attain first page seo rankings on keywords based of the artists we carry using this po-dunk homestead platform to build my site after a ton of work education thanks to seomoz and a lot of you. But, have never asked for help and could really use some generosity of time in explaining a solution that would work best for our business. Do we just go with a wordpress site that is similar to our current setup and use their plugins? Do we use a cms software solution like magneto or joomla? We will only have 200-300 pieces at any given time. We are constantly selling and buying new pieces providing us content. We are need of a site that can perform well in terms of seo. I have heard of a lot of people talking about joomla, wordpress, and magneto. Would like to be able to have a product catalogue that ultimately sends whatever inventory we are uploading to our social sites and blogs so I don’t have to pump the product out to all of these sites. We offer free custom framing with our pieces and it would be nice to have a program that could wrap the photos of the pieces with the different frames for our customers. When I add a new piece I would like this software to have a predesigned product page that it plugs the information into. I would like it to create the url extension based of the artists name, medium used, and piece name to create unique and individual urls. I would like it to also create its own H tags throughout that product page according to the artist name description, and medium used. I would like to be able to sink this up to google merchant and other sites to carry our product. Bottom line is we sell art. We sell pieces by specific artists. We are constantly buying and selling. I need something powerful that keeps up with our content
Web Design | | forecastedinvestments1