One page wordpress site - what are the steps for SEO
-
Hello,
I am launching 5 sites with keyword exact domains. I am developing the sites on wordpress as one page sales funnel sites. What do I need to do to optimize my sites? Really appreciate any bullet points or directions.
Tks
-
SEO by yoast, as mentioned, has all the features of many paid plugins from 2010, plus more.
Also, use W3 Total Cache, and be sure to minimize your CSS/JS. This will significantly reduce page load + headspace.
Be sure to WWW canonical fix as well, which can be done via htaccess or a plugin if you're code adverse.
Directory submissions are fine, but they are low value. In-context links and video should be your primary focus.
-
1 pages sites won't work. Add in some more pages perhaps go for some long tail traffic. I've tried lots of one page sites and a few years ago they would rank, now however you need to do more as google doesn't like these one page sites used to push people away to other sites.
-
I would start like this...
Match the domain as follows: www.EactMatchKeyword.com
- Page Title: Exact Match Keyword ....<add other=""></add>
- Page Description: Exact Match Keyword ... < and descripstion >
- Blog Title: Exact Match Keyword
- Blog Description: <get your="">Keyword Exact Match</get>
- H1- Exact Match Keyword
- Content begins with Exact Match Keyword... content
- Related Key Words in content
That should do it. Try it and see if it sticks.
Adding a contact us page, a site map, and a Terms of Service page are recommended.
-
You may want to try Joost de Valk's SEO plugin for wordpress. It can do a lot to make your site more indexable, and easily create your Title tags and meta descriptions which are important for getting exact match domains to rank. I have to say that while exact match domains are still performing, they have taken a hit in the past few months, and will probably continue to be weighed less and less. They will probably always have some value, but it isn't a long term gameplan. We also use WP-Super Cache for our wordpress installs so that they load faster. Blog posts are great on a site like yours because it gives Google more content to help theme your site out and thus rank you for terms around your theme. It provides a way for long tail keywords to drive traffic to your site as well. Hope that helps a little.
-
yes, i have given it some thought and my plan will be 5 one page sites + a blog + link building + social media. Its not exactly a one page site with a blog but i've just taken your advice : ) I know it will be a little more work but im working a small market in ireland so hope full.
What are the best Worpress plug in SEO wide?
Also, should i avoid directory submissions?
tjks,
-
Yes, absolutely -- unique, relevant, and engaging content is always going to be king.
Just so you're warned, you're creating a spaghetti soup for yourself.
For example, what happens when a given domain falls short of first page... or worse yet, is twenty pages back.
"Link building," you say.
Ok that's great -- but what if all five sites fail to reach their target? You've now created a mini-net for yourself, which is undoubtedly more work than a single domain.
I'm sure you've already thought of this, but be warned!
-
Thank you very much for your answer.
When I say one page I was not very clear. Its a little different than you would normally see but its a very interesting design with content which engages the user and brings them down to the contact sheet at the bottom of the page. I have included a nice java script navigation function which carries people nicely down through the content. I know this is not the recommended design but each site focuses on just one service the company offer. I find people are sometimes overwhelmed by too much information and do not complete the desired action ie contact me to discuss further. I hope this makes sense.
I will include video - thank you thats a great idea.
Do you suggest I include blog pages too - would that help?
brian
-
These are often dubbed "Google Sniper Sites". I would NEVER recommend simply creating a one-page site. It take all of 5 minutes to add in the additional pages which will add valuable creditability to your site.
I would first determine the commercial intent / KPI of the domains. Are you selling a physical product, info product, building a list, etc. This will determine the voice / message used for the next steps.
Create your landing page: 500-1200 words, 1-3% KWD, and intelligent use of LSI keywords. H1,H2,H3 main keyword, main keyword in first and last sentences.
I would then take the same article, and create a video that is in alignment with the core concept. Your video should be no less than 3 minutes. Longer the better -- seeing how videos will drive on-site time up. Direct sales-pitches are generally a no-no, as you want to build a personal connection with your reader and walk them through the emotional buying process. IE. solve their problems and touch on fear, vanity, greed.
Last but not least, you need to add in: about, contact, privacy, terms of service pages.
You can add in some additional on-site tricks, such as hiding the action button until the video is completely done playing. Also the new craze is revealing/flashing sub-headlines three seconds after page load. This forces the readers eyes back to the headline and prevents skimming.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
VTEX Infinite Scroll Design: What is On-Page SEO Best Practice?
We are migrating to the VTEX E Commerce platform and it is built on javascript, so there are no <a>tags to link product pages together when there is a long list of products. According to the Google Search Console Help document, "Google can follow links only if they are an</a> <a>tag with an href attribute." - Google Search Console Help document </a>http://support.google.com/webmasters/answer/9112205. So, if there a 1000 products, javascript just executes to deliver more content in order to browse through the entire product list. The problem is there is no actual link for crawlers to follow. Has anyone implemented a solution to this or a similar problem?
Intermediate & Advanced SEO | | ggarciabisco0 -
Different content on pages with the same URL--except one is at www and the other at www2
Hi! I have two pages with unique content on each. However, they have virtually the same URL--except one is a www and the other is a www2. As far as I know, both pages were meant to gain organic traction. How should this situation be handled for SEO purposes? Thanks for any help! ---Ivey
Intermediate & Advanced SEO | | Nichiha0 -
Best SEO Practices for Displaying FAQs throughout site?
I've got an FAQ plugin (Ultimate FAQ) for a Wordpress site with tons of content (like 30 questions each with a page full, multi-paragraphs, of answers with good info -- stuff Google LOVES.) Right now, I have a main FAQ page that has 3 categories and about 10 questions under each category and each question is collapsed by default. You click an arrow to expand it to reveal the answer.I then have a single category's questions also displayed at the bottom of an appropriate related page. So the questions appear in two places on the site, always collapsed by default.Each question has a permalink that links to an individual page with only that question and answer.I know Google discounts (doesn't ignore) content that is hidden by default and requires a click (via js function) to reveal it.So what I'm wondering is if the way I have it setup is optimal for SEO? How is Google going to handle the questions being in essentially three places: it's own standalone page, in a list on a category page, and in a list on a page showing all questions for all categories. Should I make the questions not collapsed by default (which will make the master FAQ page SUPER long!)Does Google not mind the duplicate content within the site?What's the best strategy?
Intermediate & Advanced SEO | | SeoJaz0 -
Need references to a company that can transition our 1000 page website from Http to Https without breaking our SEO backlinks and site structure
Hi Ya'll I'm looking for a company or independent who can transition our website from http to https. I want to make sure they know what they're doing with a Wordpress website. More importantly, i want to make sure they don't break any seo juice from external sources while internally nothing gets broken. Anyone have any good recommendations? You can reply back or DM me. Best, Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Is SEO as Effective on AJAX Sites?
Hey Everyone, I had a potential client contact me about doing SEO for their site and I see that they have an AJAX site where all the content is rendered dynamically via AJAX. I've been doing SEO for years, but never had a client with an AJAX site. I did a little research and see how you can setup alternative pages (or snapshots as Google calls them) with the actual content so the pages are crawlable and will get indexed, but I'm wondering if that is as effective as optimizing static HTML pages or if Google treats AJAX page alternatives as less trustworthy/valuable. Also, does having the site in AJAX effect link building and social sharing? With the link structure, it seems there could be some issues with pointing links and passing link juice to internal pages Thanks! Kurt
Intermediate & Advanced SEO | | Kurt_Steinbrueck1 -
Need onpage site audit and seo
i have a pretty old ecommerce website for home decor products. It has been experiencing some rank loss in the past year. No manual penalty but algo rank losses. I need someone to fix seo related issues on my site. It runs on magento with multistore configuration. please reply if you can offer any help nick
Intermediate & Advanced SEO | | orion680 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Deleting Pages in One Fell Swoop
We're about to delete a bunch of unnecessary pages, largely responsible for our duplicate content woes. These are low traffic pages, and they were NEVER a good user experience. I just want to check and make sure I'll be setting up the proper way to account for their absence: 1. Set up 301's for all of them so they point to related pages 2. Remove them from the Sitemap 3. Also remove any internal links that previously pointed at them. Is there anything else I'm missing here? Or any additional moves I can make that I'm not thinking about? Thanks!
Intermediate & Advanced SEO | | EEE30