How to get the most value out of an additional domain?
-
Hi,
My company domain is wire.com. We recently also acquired wire.chat domain
What's the best way to get value out of that additional domain?
- Wire is a messaging platform so "chat" is relevant but "wire chat" is not really a high volume term
- We don't have a whole lot of content, certainly no resources to build out additional valuable website
Is simply redirecting traffic the only sensible to thing given the above restriction? Any technical issues to be mindful of?
Thanks, Siim
-
My response to "domain opportunities" is usually, let the domain expire and spend the registration savings on beer.
In this situation, I would do as you suggest and simply redirect. That domain is relevant enough that I would give up the beer.
I would not take one moment away from my focus on my main project just to use a domain. I would only use it if I had a new project and that domain was the perfect fit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move from 4 Domains to 1
Hey Moz Community We are running 4 domains at the moment. www.rapturecamps.com www.surfcamp.travel www.surfcampbali.com www.surfcampinportugal.com We started of our business with 1. after a view years in business we got the option to buy the other 3 domains which have ranked quite well with certain keywords. As its quite allot of work maintaining all these websites with two languages, we where thinking of actually moving number 2, 3 ,4 all to number 1. All domains receive still some good rankings as well as daily hits. So we kinda like would like to keep the SEO Juice. Therefore we where researching for some time what would be the best practice todo so. For us there are two possible options We go trough all posts/pages on the domain 2,3,4 and copy the content over to domain 1. After thats done we create 301 redirects on the domains 2,3,4 linking them back to domain 1 posts/pages. We do do so by manually adding the 301's into the htaccess file, so we are able to delete the Wordpress installations. Our we just copy the Pages/Posts from the domains 2,3,4 to the domain 1 and then kill the 2,3,4 domains afterwords, and let google index these Pages/Posts on the new domain. This way we think we would loose the whole SEO Juice from the old domains. The reason we are asking this one here, we have been reading that this method could lead to red flags at google if we redirect to much Pages/Post back to Domain 1. Hopefully someone here can help us answer that question.
Technical SEO | | 5Gates0 -
Why is the Dev site indexing and not my actual Domain
hi guys I had 2 word press sites built but since they went live a couple of things aren't working. 1.when I do a keyword search one of the sites comes back with the actual URL and when I do another keyword search for the same site the DEV site comes back indexed and not the actual URL. 2. The other site originally started indexing with the DEV site and not the URL and the developer tried to fix it and now it doesn't index at all. Its been long enough time for it to index. Both URL's are live when put into a browser. Any advice would be great Thanks Jamie
Technical SEO | | HLAS0 -
Merging Domains
Hi, Everyone, My company is currently working with a client that has multiple websites and is interested in merging them into one. One is a primary corporate site, the other is a site for a single line of products. They obviously want to merge the product site into the corporate site. The interesting thing is that the product site outperforms the corporate site. It has the highest traffic, and it has far more links/linking domains, a higher domain authority (although only by two points), and much more social activity. However, their reasons for wanting to merge the two are completely valid - less management, URL would match print collateral, etc. They're asking our opinion on whether or not to move forward with the merger. I'm leaning toward no simply because of the fact that the site they want to merge is outperforming the other. I'm curious, though, to get some other opinions on this. Would a merger be worth the work in this case? Any advice would be appreciated. Thanks!
Technical SEO | | PapercutInteractive0 -
Webmaster Tools and Domain registration
Hi, I have a travel project to manage and a question to arrange the registration of this page. Should I register in Webmaster Tools all domains which lead to the webpage of this travel company like abctravel.com, a-b-c-travel.com, adventure-bahamas-crew-travel.com and adventurebahamascrewtravel.com or only the main domain abctravel.com. Thanks for your advice.
Technical SEO | | reisefm0 -
Getting a complete list of all incoming links
I'm trying to clean up my spam incoming links and can't find where to download a complete list. Google Webmaster Tools has a button to download "Sample Links" or "Latest Links" but they don't show them all. Looking for wisdom from all the gurus out there. Thanks, Jean
Technical SEO | | JeanYates0 -
Blog.domain.co.uk or domain.co.uk/blog
Hi Guys, I'm just wondering which offers more SEO value and which is easier to set up out of: blog.domain.co.uk domain.co.uk/blog Thanks, Dan
Technical SEO | | Sparkstone0 -
Subfolder to Root Domain, Should i or not?
Dear All, I am kinda of stuck and need your helps, I have major client's site which is located in subdirectory. Instance: http://www.majorclient.com.cn/cn/ and as you can see domain name is already localized and they are not planning to make any english version of the site, So there will be no /eng/ folder but clients whole website is /cn/ subdirectory which is totally unnecessary and i would like to 301 whole site to **http://www.majorclient.com.cn ** But the problem is that this site has been /cn/ folder forever since the beginning and lot of trusted links are pointing to www.majorclient.com.cn/cn/ So should i move it or just configure 301 www.majorclient.com.cn to www.majorclient.com.cn/cn/ leave it there and don't bother. Help?
Technical SEO | | DigitalJungle0 -
Sub-Domain Choice Dilemma
We have successfully rolled out 5 sub-domains using very industry specific KWs as the sub, e.g. familylawyers. We're rolling our an employment focused sub.and ideally would use employmentlawyers.XXX.com. However I'm tempted to use a long established (5+ years) sub-domain with a topic related KW that now hosts a non-active blog with PR3 - employment-law.XXXX.com. It has 49 indexed pages, some with PR2. So there's potential for getting a kickstart on traffic and trust with some redirects. Should I go for instant gratification or build for the long haul with the slightly more beneficial URL KWing? I should add that this sub-domain will have thousands of pages that are geo and sub-category focused - a typical URL would be. sub-domain.XXX.com/TX/Austin/wrongful-termination-lawyers.html THX for any opinions.
Technical SEO | | legalseo0