Backlinks 101, one or multiple?
-
Analyzing a competitor backlink profile I noticed they have the habit of adding multiple links to the guest post/advertorial they get, one link to their site, plus some links to authority site like wikipedia and institutional websites.
Is there anyone with some data, testing, and so on, supporting this?
I can see their SERP positioning is very good, but they spent a lot of money on quite expensive links, so I don't know if it's the DA of the linking domains or the multiple links making the difference.
Anyone has an idea?
-
Thank you for your answer Gary.
-
This has been a very common practice for years, link out to authority websites in the same post to give the page more credibility. If their websites is mentioned in the same breath then it may encourage higher click through.
Will it increase the power of that link specifically, No, but if click through rates are higher then that is a signal.
Content marketers got caught out a long time back only linking to one website in an article (THEIRS), in order to make it look more natural they decided to add sites like wikipedia and other news sources etc... To make it look like a well researched article. However the flaw is that in many cases its still a biased article. A better signal of quality is content that links out to yourself AND your competitors. That is something that would be considered to be less spammy, but people never do it because they obviously don't want to help their competitors.
There are a lot of factors that could be contributing to their rankings, not just the links they have. Links are becoming less and less of a factor in the last year.
200+ factors
http://backlinko.com/google-ranking-factors
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which one is the most powerful backlink process In 2020?
Example of the most powerful backlinks. Subdomain ( Example of subdomain are https://mashcrunchh.wordpress.com) Contextual ( Example of contextual links are https://www.bloglovin.com) Forum Post ( Example of the forum are https://www.quora.com and http://reddit.com) Social Bookmarking Sites Business Directories Tier Link Building Guest Posting Social Sharing
Link Building | | zackjerry120 -
Backlinks from non-relevant site
There's a forum I used to participate in that allows you to include a link to your website in your signature block. I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead. Hardly anyone uses it anymore. BTW, the website that houses the forum is still popular within is niche (articles, etc). Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business. I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site? Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!
Link Building | | emh19690 -
Natural or Unnatural backlinks
Somebody embedded a link to one of my websites on the sidebar of her blog. It ends up hundreds of links from this blog. Will this type of links be considered unnatural links by Google? Here is the url of the blog. http://chordsandmore.blogspot.com/ To find the link to my site, please search "yoke wong". Thanks.
Link Building | | pianomother0 -
Around 10% of our backlink profile is made up of branded links from one Japanese site, do we disavow?
We have recently changed domain names and all the links are going to the old domain. We are wondering whether we should disavow them all as they are the majority of our backlink profile at the moment.
Link Building | | cttgroup0 -
Please let me know if I have bad backlinks...
I'm not sure of all the parameters in determining a quality backlink or not. The following is a link to my backlinks, can you please let me know what backlinks need to go now for SEO purples? https://docs.google.com/spreadsheet/ccc?key=0AmifXCdkpTl5dEgyT1U3d2FHYUx6MUJxT0I3WVBDc0E Thanks in advance!
Link Building | | AutoGlassRescue0 -
Multiple Listings in Larger City with Multiple Addresses?
My client's small biz is going after a highly competitive keyword phrase for a medium sized city. Question. Currently has 3 biz addresses. The oldest is farthest away from Geographic location we are now targeting. 1)Would I be best served to change all listings to newest address Or 2nd most common address and 2nd closest to geo-area Go with farthest but most established address which has been address listed on website for the past year. Domain name has been owned for a couple of years. When I look in getlisted.org oldest and farthest address most established has 55% completed, 2nd farthest is 23% and of course newest and latest but in-town is 0%. Thanks for ideas!
Link Building | | greenhornet770 -
Best way to index backlinks
We have created many high authority back links for our clients and after several months we have noticed 10% or so have actually been indexed (via multiple sources). I am trying to find a way to easily get these backlinks indexed. There is a bunch of software out there, some create RSS feeds and others social bookmark these pages. Any suggestions?
Link Building | | waqid0 -
Youtube Backlink
We've had our Youtube Channel fairly optimized for several months now. Part of that effort includes the link back to our site which is allowed on Youtube. When doing link research I see Youtube links being given credit to competitors but haven't seen Youtube show up in backlinks reports for our site yet. Is there any way to speed this up? Our Youtube page with the link has been indexed and a cached version of the page is in Google's SERPs. If there are any tricks to getting this going that anyone is aware of I'd like to hear it. *The link on Youtube returns a 200 and is followable. I'm using the SEOMOZ tool and Open Site Explorer to do backlinking research.
Link Building | | dgmiles0