Backlinks 101, one or multiple?
-
Analyzing a competitor backlink profile I noticed they have the habit of adding multiple links to the guest post/advertorial they get, one link to their site, plus some links to authority site like wikipedia and institutional websites.
Is there anyone with some data, testing, and so on, supporting this?
I can see their SERP positioning is very good, but they spent a lot of money on quite expensive links, so I don't know if it's the DA of the linking domains or the multiple links making the difference.
Anyone has an idea?
-
Thank you for your answer Gary.
-
This has been a very common practice for years, link out to authority websites in the same post to give the page more credibility. If their websites is mentioned in the same breath then it may encourage higher click through.
Will it increase the power of that link specifically, No, but if click through rates are higher then that is a signal.
Content marketers got caught out a long time back only linking to one website in an article (THEIRS), in order to make it look more natural they decided to add sites like wikipedia and other news sources etc... To make it look like a well researched article. However the flaw is that in many cases its still a biased article. A better signal of quality is content that links out to yourself AND your competitors. That is something that would be considered to be less spammy, but people never do it because they obviously don't want to help their competitors.
There are a lot of factors that could be contributing to their rankings, not just the links they have. Links are becoming less and less of a factor in the last year.
200+ factors
http://backlinko.com/google-ranking-factors
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Backlink from foreign language websites good for SEO
I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website. In which language should be the text surrounding the keyword?
Link Building | | joeko1 -
Do backlinks take effect as soon as they are crawled?
i have got 3 really good backlinks to a site of mine in the last month, however they have had no obvious effect yet. they are dofollow, all from county council websites, and I can see the backlinks in webmaster tools. does this mean that their seo affect has already been applied?
Link Building | | lethal0r0 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
Why do we need proxy to so Backlinks?
Does Google knows the IP addresses that the backlinks are created from? if i create 200 backlinks for my site without proxies will google ban my site because it will look like i a the one who create all the backlinks? May i ask how many proxies do you guys need to create around 200 backlinks per day? If i already use the proxies today Can i use the same set of proxies to create backlinks tomorrow? THanks
Link Building | | locoto00071 -
How best to link multiple related websites.
I have a handful of e-commerce websites that overlap each other some in the same niche. I have already heard that it would have been best to make just one website, but this is not practical for me. Our business model goes back to a time before the internet. We have relationships with manufacturers where they refer business to us because we brand web sites which will not switch customers to competing brands. Our agreements make it ok to link to other websites so long as we have branded websites that focus on the specific manufacturers. For SEO, what is the best way to link these sites? Site wide links in footers.? Single links at on homepages? One way links from the most powerful site? Some other method? We have been wrestling with this question for some time.
Link Building | | EugeneF0 -
Multiple same domain links on Open Site Explorer
In doing competitor link analysis on Open Site Explorer, I've noticed quite a few links coming from the same domain listed separately. This seems to be especially prevalent with Google directory listings. For example, I'll see a link to the site from google.hu/...., google.am/..., google.kz/..., etc. In some cases, it will be prefixed with an IP address, followed by the subfolder address. Correct me if I am wrong, but these seem to be all counting as separate root domains that are linking to the site. How is this done? Are directory submissions given to each country's google directory? Does an original DMoz listing get re-submitted to all of these? Just looking for some clarification on this and how it's accomplished. Thanks everyone!
Link Building | | NiallTom0