Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

I think I'm doing everything right--why the drop in DA/PA?

Local Listings

541

PeterTroast Subscriber last edited by

My DA has gone down from 29 in February to 13 today. Since then, my site traffic has increased 43.5% (organic by 24.6%), I have cleaned up citations, and worked on directory listings (unpaid listings for both local & national directories, including industry-specific ones). Why the drop-off? I'm concerned.
1 Reply Last reply
Reply Quote 0
PatrickDelehanty last edited by

Hi there

Rand actually just gave some insight to this in another Q+A thread; I recommend reading it!

Hope this helps - good luck!
1 Reply Last reply
Reply Quote 3

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Best Approach for GMB/Local Optimization for Central Office with Multiple Locations

Hello, Our site is designed to place people in different locations or houses. We have six locations total; each one has its own name, physical address and landing page. We also have a central office for the brand with its own NAP. All addresses fall under the guidelines of Google My Business (i.e. people visit each location and our office...etc.). Unless it’s ideal, we most likely wouldn’t be running a full-scale local campaign for each location due to restrictions on resources and wouldn’t want to spread ourselves too thin. Our question is; would it be best to set up a GMB listing for each location including our central office, only use the central office or just the 6 locations? – We know multiple locations is not an issue for GMB but we weren’t sure if that’s the ideal way to approach it in this case. Essentially, would it be better to focus on our central office for GMB/local efforts and just make sure that our other location landing pages are the highest quality possible or better to use GMB for every location (including the main office) and over time start local work on all of the above. Also, if we do only use just the central office; should we be avoiding listing the other addresses on each landing page to avoid confusing Google as to where we are located? Any help or insight on how to approach this would be very much appreciated. Looking forward to hearing from all of you! Thank you. Best,
Local Listings | | Ben-R

1
Local Optimization for Multiple Businesses Issues/Strategy

Hello Everyone, So we have a client with a geo-focused ‘sports’ site but they also have a second site they are using to promote the seasonal camps they run. Local demographics and traffic would be a priority and main source of traffic. We know it would be ideal to have all of it consolidated but in this case a separate site was needed. The camp site would be under a different Name but they do not really have a different physical location from the primary site. Assuming we can’t find a discernable different location we could use; from a local optimization perspective we have two questions: Does that mean that we shouldn’t venture into local listings that need an address and trying to rank for map results and instead shift focus to other local strategies (i.e. geo-relevant content, link acquisition….etc.)? – We don’t want to dilute or devalue the primary site at all but if possible would like to be able to come up for both. Should we avoid listing the address on the camp site as text for similar reasons? We know the same business could be listed for multiple locations but any suggestions on the opposite approach or input would be very appreciated. Please let us know if there is anything we could provide details for that might help. Looking forward to hearing from all of you! Thank you in advance. Best,
Local Listings | | Ben-R

0
Sudden substantial drop in organic traffic

Back in the middle of August we noticed a significant drop in organic traffic from Google for one of our clients. They had been averaging around 125 sessions per day but after that date it dropped to 50-60 per day. Their WordPress website has been kept updated but no changes to content were applied. No significant changes occurred in the marketplace, and this is not a seasonal drop. It came several weeks before the Possum and Penguin 4.0 updates, so we ruled them out. The only change we can confirm was that their Google My Business listing was claimed and setup on or around the day the traffic dropped off a cliff. Their listing is setup properly, as far as we can tell, and links to their website. I can't find any indication of why this would affect traffic in such a negative way and it hasn't recovered since. It's stable now, but still half of what they had before. It's down across the board, too. Mobile, desktop, geographically, new vs returning. Everything. Would love to hear your thoughts!
Local Listings | | unitednetworks

0
Another Business is Using My Client's Address

This morning my client contacted me that another business is using their address as their own! They received a Google verification postcard with pin number on it, but luckily had the foresight to not give it to the person when they called. After some research, we also found out that they are using our address on Facebook and LinkedIn as well. The kicker is: this business is another SEO firm! You would think they would know that using our address would cause NAP issues for their own business. Has anyone dealt with another business trying to hijack their address for local rankings? Any advice on steps to take to report this abuse would be appreciated. Since this person is obviously unscrupulous, we don't want to provoke them into taking any other negative action online that could affect our business.
Local Listings | | IlluminousGwen

0
HELP! Google Local dropped!

I noticed that my Google Local page does not show in any search results anymore. Looking at Moz Local, it appears that I had 250 views on August 30th and 0 after that. It just dropped overnight. I looked at Google My Business and I noticed that I had a duplicate listing (no idea where it came from). It wasn't verified though. I deleted that. I also noticed that my address has been changed to Drive instead Dr. I was very careful in making it the same everywhere, but it changed without me changing it. Perhaps someone so kindly "suggested an edit" and I didn't see that happen. Anyone have any ideas. My organic search ranking is still strong. #3 for most search terms. And we have a very strong Google Local reviews. I mean, it even shows business that have been permanently closed over me!!! And we have photos, great reviews, and regularly post to Google+. I seriously need some help. I am a small business owner that does all of my own SEO because I can't afford a good SEO. 😞
Local Listings | | CalicoKitty2000

0
Google Local: When moving locations, is a new website/content needed?

I've effectively moved companies before, but I've heard that ranking locally in a competitive market after an address move it is necessary to redesign the entire website/content/domain as Google associates the old website/content/domain with the old location. Is this true? Does anyone have any direct experience with this? NOTE- I have updated citations across the internet and have regular social signals going to the new location, and this has been the case for almost 6 months now.
Local Listings | | mgordon

0
New Local Search Results Appearance/Rankings?

Hi everybody! My team and I are all noticing a new layout for local search results. We just noticed it today. Mobile and desktop results appear to be affected. Specifically, we are looking at searches like "event spaces in Richmond" and "restaurants in Raleigh" as 2 examples. The listings appear differently in the SERPs, and the top results really are not relevant to the search queries. Is anybody noticing anything similar, or does anyone have any insight into whether this is something Google is testing or if it's here to stay? Also, any advice for overcoming rankings drops as a result of these changes? Thanks in advance!
Local Listings | | TriMarkDigital

0
Ethics questions / discussion on SEO

Please forgive me if I'm asking too many questions. I'm new to MOZ and have a little bit of experience with SEO, but not that much at all. The question of the day pertains to using keywords that refer to another brand in order to bring search traffic to your site as well as compete on searches against your competitor. I'm certain this is not a unique case, however; it's early in the morning and my brain isn't working well enough to come up with a comparable example, so I will use my own situation. "Pop Warner" is a youth football brand. It's been around since 1929 and it's synonymous with youth football now. If someone is looking for a place to enroll their children, they will typically search for "%Town_Name%" + "Pop Warner" Pop Warner however; is not the only national governing body for youth football. The association (company) that I'm doing work for is an American Youth Football Program. Now, is it considered bad form, evil or whatever to optimize using a term such as "Pop Warner" on my site if I'm NOT affiliated with pop warner whatsoever? If the answer is yes, can you provide me with direction as to how this should be handled? If no...than I know how to handle it.
Local Listings | | UpperCapeSpartans

0