SEO issues with Physician and Practice not ranking for their own names
-
I've inherited an SEO client who's got all kinds of ranking problems. Currently his name Dr. Laddis shows up for his old practice, Saratoga Cardiology Associates (http://saratogacardiology.com/) instead of his current one Cardiology Specialty Services (http://cardiologyspecialtyservices.org/ ) He's also showing up with a G+ for the old practice that's listed as closed. The 2nd listing is for his bio on the hospital page.(<cite class="_Rm">https://saratogahospital.org/doctor/theodoros-laddis-md-facc/ )</cite> Then come the usual Dr directories. His YouTube channel shows up. But his actual website isn't until the middle of the 2nd page.
I'm also having similar issues getting the practice to show up in search (http://cardiologyspecialtyservices.org/ ). As I was coming on board, they also had a name change from Saratoga Cardiology Specialty Services to Cardiology Specialty Services. Their G+ local business page has the custom URL for Saratoga Cardiology Specialty Services but the name on the page is Cardiology Specialty Services.
Their website is actually part of the hospital multisite with a URL redirect.
While the site shows up for "cardiologist Saratoga" their G+ page doesn't show up.(https://plus.google.com/+Saratogacardiologyspecialtyservices/about ).
I've also done on-page SEO and am still in the process of submitting to directories.
Any thoughts on what the hangup is or what I can do to clear up this mess would be appreciated.
-
You're very welcome!
-
Thanks Miriam and Ilya for taking the time to respond!
Ilya, yes, the G+ business page is verified. Holding off on Laddis' page because the other drs in the practice have pages set up, but I'm not finding any for Laddis--so waiting to hear back if someone at the hospital has set that up already. I wish I could log into one dashboard.. They've had so many people working on this and leaving without creating a central database of work done or logins, etc., over the years that it's a jumbled mess.
Miriam, I've been working through Moz Local to add to directories, update current info and clean up duplicates. Thanks so much for the link to the article!
-
Hi There!
One thing that may be helpful to you is to put both business through our free Check Listing tool to start to discover duplicate, incomplete and inconsistent listings. Go to moz.com/local/search and enter both the current name and zip of the businesses and also try adding any old names and variants. You need to create a spreadsheet of every inconsistent citation that exists so that you can embark on a citation cleanup campaign, editing old references to reflect new data. Also recommend that you read this article by Joy Hawkins:
Hope this helps!
-
Hi Karen,
Have you claimed the Google My Local Business listing for_ Dr. Laddis _or Saratoga Cardiology Associates?
If you go to http://www.google.com/business/ you should be able to log in using client's details and see all Google+ pages associated with the business. You can edit those pages from there and update the listings.
If there are duplicate listings that are no longer required, you can delete them here as well.
Cheers, Ilya
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
Trouble Ranking 1st
We are having trouble ranking. We seem to do well for lower competitive words but we are really want to rank for "web design" in our local area. Which is Tyler, Texas. Can anyone advise on what we need to differently? We use Moz Local, have a reviews and are using Yoast SEO. The only thing I can think of is on page optimization. Any advice?
Local Listings | | spadedesign0 -
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
Local SEO For Agents
My company has local offices all over the United States, similar to what you would find with insurance, financial advisory services or real estate. We would like these individuals to rank in their local communities. A few questions: (1) Do we need to set up a unique local website for each of these agents or can we build a unique page for each of these agents on our main website. (2) Agent(s) within a city can each provide their services to individual in or near that city, but they don't offer their service regionally or nationally. (3) The agents are generally home based and while there is no concern having their phone number listed, there is some issue with showing a private home address. How does this limit local search and are there any alternatives. Thanks in advance
Local Listings | | APFM0 -
Location in business name for listings
A while back, I changed 26 of our business listings on Google so that the business name included the city, for example: "Business Name Sheffield", "Business Name York", "Business Name Doncaster". It looked consistent, it was easier to read in Google Maps when searching for Eden Mobility and even better - it may have been the cause of positive impacts in our local rankings. Using the Moz Local tool, I'm now looking at rolling out this change out throughout ALL of our business listings on the web, including Factual, Yelp etc etc... Does anybody have thoughts on this? At the back of my mind I can't help but think that I should be consistently using ONLY the business name throughout all of my online business listings. Will Google consider each of these locations as separate business entities? Here's something I found in Google's guidelines: Adding unnecessary information to your name (e.g. "Google Inc. – Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, shop codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions or containment information (e.g. "Chase ATM in Duane Reade") is not permitted. Does anyone have any thoughts on this? I've seen some big businesses such as ASDA doing the same thing I'm doing - but I'm undecided!
Local Listings | | LiamMcArthur0 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
Struggling with SEO and Rebranding...
I have a question for you... have a client who originally I built and ranked individual websites for them for multiple services. One website was for auto sales, one for auto repair and one for auto detailing. But the names were all different and individual. They decided to rebrand and they wanted to bring them all under one common name. And they were talked into building a new website under the one common brand name and put all the content under that website and have since 302 redirected everything. I know.... should have been 301's So of course now I have to go back in there and repair the SEO damage as everything has now tanked. So here is my dilemma I have the following brands/services - all located same city, some in different physical locations new website is XYZ.com XYZ Car Sales - located at 123 any street XYZ Auto Repair - located at 123 any street XYZ Auto Detailing - located at 456 any street XYZ Customizing - available at 456 any street Should I just build out the content on the XYZ.com domain and use subfolders so XYZ.com/customizing, XYZ.com/autosales, XYZ.com/autodetailing etc or should I use subdomains autodetailing.XYZ.com, etc And as a final question to this scenario... how does this affect the Google+ business pages for each of these businesses? If i use the subfolder method, should I have the XYZ Car Sales, XYZ Auto Detailing all point to the XYZ.com root or should each Google business page point to the actual subfolder? And how will this affect SEO? If I build out the Auto Detailing section for example I was thinking it would look like this XYZ.com/auto-detailing
Local Listings | | seo.help
XYZ.com/auto-detailing/about-us
XYZ.com/auto-detailing/services
XYZ.com/auto-detailing/contact-us Will that be good enough for Google to properly link the content to that particular section/brand assuming things like Title Tags/ H1 tags, etc are done properly? Keeping in mind we have Google business pages already in existence for XYZ Auto Sales
XYZ Auto Detailing
XYZ Customizing
XYZ Auto Repairs Your help will be hugely appreciated, Ive searched and searched, but most things seem to lead back to multi location SEO questions, this is multi-location but also multi brand and different business names (although quite similar)0 -
Google Places category language issue
Hi there! I've recently added a new listing in our Google Places for Business account. When adding the basic info initially, the category suggestions where in English, so I just picked one. We are based in The Netherlands however, so I'd like to use the Dutch categories. When I edit our existing listing, the category suggestions are Dutch. When I edit our new listing, suggestions keep showing in English. Does anyone know how I can change this? I tried to switch language settings in my Google account, but it seems like the categories are just stuck on a certain language once the listing is set up? Thanks for your help!
Local Listings | | RBO0