Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL path randomly changing
-
Hi eveyone,
got a quick question about URL structures:
I'm currently working in ecommerce with a site that has hundreds of products that can be accessed through different URL paths:
2)www.domain.com/category/productx
3)www.domain.com/category/subcategory/productx
4)www.domain.com/bestsellers/productx
5)...
In order to get rid of dublicate content issues, the canoncial tag has been installed on all the pages required. The problem I'm witnessing now is the following:
If a visitor comes to the site and navigates to the product through example 2) at time the URL shown in the URL browser box is example 4), sometimes example 1) or whatever. So it is constantly changing.
Does anyone know, why this happens and if it has any impact on GA tracking or even on SEO peformance.
Any reply is much appreciated
Thanks you
-
If that was the final product page, then yes, you should be using a standard htacess rewrite command to ensure that the final product urls are always www.domain.com/productx But in saying that, the way you had it is totally fine if all the other url possibilities have a canonical tag that points back to optimised version (original product url - www.domain.com/productx)
The htacess rewrite it's not something you should be handling manually. Magento has that option inbuilt into it. It would be a fair amount of work if you had to do that manually. and I would just run with the canonical option if that were the case. Any good eCommerce platform should have the inbuilt ability to automatically remove the category folders and other search queries from the final product url.
Sometimes it's ok to leave the category folders in the url, it just depends on the products being sold. Below would be an example where I would leave the category folders in the url if I was selling different colored soccer balls.
www.sports.com/soccer-balls/black-white/
www.sports.com/soccer-balls/blue-white/
www.sports.com/soccer-balls/red-yellow/ -
Hi Richard,
thanks a lot for your reply.
Let me clarify: productx is a final product page (not a category page with a variety of products). This means that my productx page basically corresponds to your /final-product example.
According to your post and the htaccess command mention, I assume, that it does not cause problems, if the URL shown in the browser does not correspond to the one, the user actually took?
So no matter if a customer comes to the final product page through 1) 2) 3) 4). The URL shown could always be 1) and thats fine. Is that what you ment?
Thanks in advance
-
Those paths all seem fine as they are all legitimate ways of getting to that bunch of products. I'm also assuming that the final page on each of the below urls is a page that contains a selection of products and you can still click on an individual product from the list and go to its url.
1)www.domain.com/productx
2)www.domain.com/category/productx
3)www.domain.com/category/subcategory/productx
4)www.domain.com/bestsellers/productxIt's even debatable whether you need canonical tags on any of those above urls, it all depends on how different those pages are from each other with regards to the content on the page before the products. If all of those above urls had different H1 tags and different content before the product feed then they are all stand alone legitimate pages that don't need canonical tags. But if they're all virtually the same and not much customization has been done to the auto generated pages then yes, they should all have a canonical tag back to www.domain.com/productx perhaps, or the most suitable page.
A bigger issue I think you may have is the url of the final single product page. It shouldn't be like this:
www.domain.com/category/subcategory/productx/final-product/
or like this either:
www.domain.com/bestsellers/productx/final-product/Optimally, it should read like this no matter how the visitor got there:
www.domain.com/final-product/In most cases, for optimal Seo, an extension, plugin, or htaccess command should rewrite the final product url to strip out all of the category url paths or best seller url paths from the urls so your final product page url is short and clean like this: www.domain.com//final-product/ even though the path is really ths: www.domain.com/category/subcategory/productx/final-product/
It's pretty hard to tell what the optimal solution for your site is without having a look at it and understanding your product range and categorization a bit better, but I hope that helps a bit.
-
Thanks for your reply Hector,
The way, the pages are structured on our site is the way 99% of ecommerce business have them structured so that is not the issue here. It's more the path itself that concerns me a bit.
Cheers,
-
It is a technical issue with your ecommerce platform. Definitely it is not good to have that kind of different URLs.
Canonicals are helpful with pages where you cannot do anything but having two similar pages on your site, or when there are almost identical pages. But when dealing with such an important page on an Internet project like the product page on a ecommerce site, you should definitely take action and manage to have unique URLs for every product, not depending of the path the visitor follows to reach that page.
It will become difficult to measure conversion rates or any other KPI on Analytics, and also will become a problem in SEO, with so many different pages to link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle dynamic product url that changes regularly
Hey Moz, It's actually my first post - although I look at the Q&As on a daily basis! I was hoping to get your opinions on how to handle dynamic product url that can change regularly. Before we start, our product page urls get populated by the product titles. So the situation is this. Let’s say we have a product url: /product/12345-abcde-fghj/ Then the client decides to change the title a week later, so the url changes with it to): /listing/12345-klm-qjk Another week later, the agent changes to: /listing/12345-jkhfk-jhf-kjdhfkjdhf So to note, the product ID will always remain the same. Naturally, 301 redirecting every time would cause a bit of page authority to be lost every time 301ed. Also potentially creating new a few hundreds of 301 redirect daily sounds totally mental. (I have been informed by the dev we expect a few hundreds to change url daily) Although I understand there’s no limit on how many 301s you can have on a single domain, this would look completely unnatural - really not ideal. So the potential solution we thought was: we’ll keep the original url, and make sure that is the only url that will get indexed**/product/12345-abcde-fghj/**and put canonical tag on any of the new urls, directing to the original url. The problem we will have then is that the most current url may not exactly match the description of the product -wouldn’t be ideal for ux. Has anyone had dealing with issues like this in the past? Would love to get your input! Many Thanks
Technical SEO | | MH-UK0 -
Resubmit sitemaps on every change?
Hello Mozers, Our sitemaps were submitted to Google and Bing, and are successfully indexed. Every time pages are added to our store (ecommerce), we re-generate the xml sitemap. My question is: should we be resubmitting the sitemaps every time their content change, or since they were submitted once can we assume that the crawlers will re-download the sitemaps by themselves (I don't like to assume). What are best practices here? Thanks!
Technical SEO | | yacpro131 -
Dynamically changing a title with javascript
Hi, I asked our IT team to be able to write custom page titles in our CMS and they came up with a solution that writes the title dynamically with javascript. When I look on the page, I see the title in the browser, but when I look in the source code, I see the original page title. I am thinking that Google won't see the new javascript title, so it will not be indexed and have no impact on SEO. Am I right ?
Technical SEO | | jfmonfette0 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0 -
Products with discrete URLs for each color
here is the issue. i have an ecommerce site that on a category page, shows each individual color for each product sold. and there is a distinct URL for each color. each product page shares the same content, with the only potentially differentiating factor being customer reviews (not nearly enough of these to differentiate anything). so we have URLs like: www.domain.com/product-green www.domain.com/product-yellow www.domain.com/product-red and so on. i am looking for a way to consolidate these URL while still showing all colors on the category page. the first solution i am considering is using the hash tag. so we would create www.domain.com/product#green, www.domain.com/product#yellow, www.domain.com/product#red. if possible, i would set the canonical tag as www.domain.com/product. the second solution would be to use the canonical tag and keep the URLs as is. the issue i see here is that we would need to create www.domain.com/product and show that page somewhere. www.domain.com/product would the URL that the above color URLs would canonicalize to. what would be the preferred solution? or is there something else?
Technical SEO | | rakesh_patel0
