Update old article or publish new content and redirect old post?
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Hi all,
I'm targetting a keyword and we used to rank quite good for it. Last couple of months traffic of that keyword (and variations) is going down a bit.
I wrote an extensive new post on the same topic, much more in dept and from 600 to 1800 words covering the same topic.
Is it better to update the old article and mention that it's updated recently, or publish a new post and redirect the old post to the new post?
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I have lots of articles that are updated with I get new info. Some started out as very short pages with a photo, slowly they have grown to 2000 words and lots of photos, graphs, data, sometimes video.
It is much more efficient to update an article than it is to create a new page and set-up redirects. Those redirects place a small load on the server that can add up over time if you accumulate a lot of them.
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Thanks a lot!
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There is absolutely no harm in updating those old articles Joris. It is probably still indexed by Google and allows you to easily add in more up to date data.
There are some nice tips in this article here.
-Andy
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