Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
-
Hi,
Note: this is for Australian search results - for people in Perth.
The website is: http://thedj.com.auI am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results.
Here is what's weird though:
- My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca)
- When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1
- http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8)
So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?!
Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cbMeanwhile our Local Places -
Thanks,
Kosta
http://www.headstudios.com.au -
Andy sums it up perfectly.
It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.
If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.
-
Kosta
No probs you have a few H1's I think I saw 7... teh first listed is:- "Over 25 Years Providing Entertainment Solutions For Perth Weddings".
http://www.writingforseo.org/how-many-h1-tags-can-you-have-on-a-page/
I was trying to suggest that maybe wedding is not the word to lead with. It is better take a beach head and move up from there.
Go get em.
-
Hi John,
I'm not looking to optimise my website for the keyword 'wedding', that would be too hard - I am instead optimising it for the keyword phrase 'wedding DJ perth' (this is in my title tag).
I have an h1 tag on the front page that says 'Wedding DJ in Perth - Kai Werner' (notice it has the word 'DJ').
Best,
Kosta -
Andy is correct.
There are a few more aspects you may consider tweaking. Wedding is a highly sought after keyword. So I would consider re-phrasing your title tag. Not the number 1 word. Also your H1 does not assist as it does not mention the word DJ. I have only looked at these aspects and there is room for improvement on both.
Those phrases really help google match up a searchers intent. There are plenty of articles on title tags and H1's and how to shape them.
Good luck.
-
Hi Kosta,
You have to understand that all metrics that belong to MOZ, will have no bearing on search results that you see in Google. Just because a site has a higher DA / PA or features well in the page grader, is just MOZ telling you, based on what they know, how you are doing. It gives you a very good grounding into changes on your page that should be made, but this is far from the final stroke in being listed.
You will find that so many other aspects will be coming in to play, such as content, brand / site trust, use of keywords, etc. Then you also have to consider why Google isn't favouring your site as much - any penalties, poor backlinks, poor content, poor trust, etc.
You also have to look at the other sites that are competing for his phrase and understand what they are doing and why they are featuring above you as well.
Not an easy one to just say "do this" because I doubt very much it is just one aspect.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site migration/ CMS/domain site structure change-no access to search console
Hi everyone, We are migrating an old site under a bigger umbrella (our main domain). As mentioned in the title, We'll perform CMS migration, domain change, and site structure change. Now, the major problem is that we can't get into google search console for the old site. The site still has old GA code, so google search console verification using this method is not possible, also there is no way developers will be able to add GTM or edit DNS setting (not to bother you with the reason why). Now, my dilemma is : 1. Do we need access to old search console to notify Google about the domain name change or this could be done from our main site (old site will become a part of) search console 2. We are setting up 301 redirects from old to the new domain (not perfect 1:1 redirect ). Once migration is done does anything else needs to be done with the old domain (it will become obsolete)? 3.The main site, Site-map... Should I create a new sitemap with newly added pages or update the current one. 4. if you have anything else please add:) Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
Redirects & Authority when Updating Product Pages
Hi Quick question on SEO & product pages. We're changing suppliers, so discontinuing their range, adding new - but the products will be very similar - almost identical in some cases. I don't want to lose authority built up from current product pages, the only way to reuse these pages is to reuse SKUs - which we can't do. If I am redirecting these pages to new products which are similar, I know page authority will be passed - so is this the best option? Our links on the website will actually point to the final URL, rather than going through a redirect - if this is the case will it still pass authority? Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Java redirect harm page authority?
Hello! Our website using JAVA redirect (legal reasons) , I noticed that pages that have JS redirect don't get the same page authority for example:
Intermediate & Advanced SEO | | Roi.Bar
The old home page have 60 PA while the new home page get only 22 PA I know that Google don't have problem with JS redirects and they passing all the juice like regular 301
but all SEO tools are straggling to understand it, why? Does anyone know what I'm talking about?0 -
Why is our pagerank is still only 3/10?
Hi, Our site https://soundbetter.com has been live for 2 years now, and as of yet we haven't yet been able to get our PageRank above 3/10. We have thousands of unique pages and plenty of original contextual content, we avoid duplicate content best we can, follow google's best practices for site structure, deal with any issues that come up in webmaster tools, have schema.org markup, avoid link spamming, have inbound links from authority sites (though OSE doesn't show most of them for some reason), lots of social shares to our pages and the domain has been owned by us for 12 years. Any thoughts on why we would still have a PR of 3? Thanks for helping
Intermediate & Advanced SEO | | ShaqD0 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
Page not showing up on Bing/Yahoo
We have a page that's ranking well on Google, however the page is not showing up in either Yahoo or Bing. What's even more odd is that for Y! and Bing, the page doesn't return in SERP even when you explicitly search for it (e.g. homepage + name of page). Instead, the result that gets returned is our homepage along with a Page Title that's been manipulated to include the keywords, but the title is not what we have in our title tag. Bing processed our sitemap today and I also manually submitted the URL, but it's still not turning up. Any thoughts?
Intermediate & Advanced SEO | | JoeLin0 -
Sitemaps / Google Indexing / Submitted
We just submitted a new sitemap to google for our new rails app - http://www.thesquarefoot.com/sitemap.xml Which has over 1,400 pages, however Google is only seeing 114. About 1,200 are in the listings folder / 250 blog posts / and 15 landing pages. Any help would be appreciated! Aron sitemap.png
Intermediate & Advanced SEO | | TheSquareFoot0