Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
-
Hi,
Note: this is for Australian search results - for people in Perth.
The website is: http://thedj.com.auI am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results.
Here is what's weird though:
- My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca)
- When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1
- http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8)
So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?!
Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cbMeanwhile our Local Places -
Thanks,
Kosta
http://www.headstudios.com.au -
Andy sums it up perfectly.
It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.
If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.
-
Kosta
No probs you have a few H1's I think I saw 7... teh first listed is:- "Over 25 Years Providing Entertainment Solutions For Perth Weddings".
http://www.writingforseo.org/how-many-h1-tags-can-you-have-on-a-page/
I was trying to suggest that maybe wedding is not the word to lead with. It is better take a beach head and move up from there.
Go get em.
-
Hi John,
I'm not looking to optimise my website for the keyword 'wedding', that would be too hard - I am instead optimising it for the keyword phrase 'wedding DJ perth' (this is in my title tag).
I have an h1 tag on the front page that says 'Wedding DJ in Perth - Kai Werner' (notice it has the word 'DJ').
Best,
Kosta -
Andy is correct.
There are a few more aspects you may consider tweaking. Wedding is a highly sought after keyword. So I would consider re-phrasing your title tag. Not the number 1 word. Also your H1 does not assist as it does not mention the word DJ. I have only looked at these aspects and there is room for improvement on both.
Those phrases really help google match up a searchers intent. There are plenty of articles on title tags and H1's and how to shape them.
Good luck.
-
Hi Kosta,
You have to understand that all metrics that belong to MOZ, will have no bearing on search results that you see in Google. Just because a site has a higher DA / PA or features well in the page grader, is just MOZ telling you, based on what they know, how you are doing. It gives you a very good grounding into changes on your page that should be made, but this is far from the final stroke in being listed.
You will find that so many other aspects will be coming in to play, such as content, brand / site trust, use of keywords, etc. Then you also have to consider why Google isn't favouring your site as much - any penalties, poor backlinks, poor content, poor trust, etc.
You also have to look at the other sites that are competing for his phrase and understand what they are doing and why they are featuring above you as well.
Not an easy one to just say "do this" because I doubt very much it is just one aspect.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority Dropped and Indexed Pages Went Down on Google?
Hi there, We run an e-commerce site on Shopify. Our Domain Authority was 28 at the start of our campaign in May of this year. We also had 610 indexed pages on Google. We did some SEO work which included: Renaming Images for SEO Adding in alt tags Optimizing the meta title to "Product Name - Keyword - Brand Name" for products Optimizing meta descriptions Transition of Hubspot blog to Shopify (it was on a subdomain at Hubspot previously) Fixing some 404s Resubmitting site map after the changes Now it is almost at the 3-month mark and it looks like our Domain Authority has gone down 4 points to 24. The # of indexed pages has gone to down to 555. We made sure all our SEO updates weren't spammy or keyword-stuffed, but took a natural and helpful-sounding approach. We followed guidelines. So there shouldn't be any penalty right? I checked site traffic and it does not coincide with the drop. Our site traffic remains steady. I also looked at "site:" as well as conducted some test searches for the important pages (i.e. main pages, blog pages, and product pages) and they still come up on Google. So could it only be non-important pages being deindexed? My questions are: Why did both the Domain Authority and # of indexed pages go down? Is there any way to see which pages were deindexed? I checked Google Search Console, but couldn't find it. Thank you!
Intermediate & Advanced SEO | | kindalpaca70 -
Website ranking stuck on 2nd page of google. How to bring it in top 10 position??
Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any search experts on the forum. My website is 2.5 months old. Many Thanks
Intermediate & Advanced SEO | | Pank00770 -
Any issue? Redirect 100's of domains into one website's internal pages
Hi all, Imagine if you will I was the owner of many domains, say 100 demographically rich kwd domains & my plan was to redirect these into one website - each into a different relevant subfolder. e.g. www.dewsburytilers..com > www.brandname.com/dewsbury/tilers.html www.hammersmith-tilers.com > www.brandname.com/hammersmith/tilers.html www.tilers-horsforth.com > www.brandname.com/horsforth/tilers.html another hundred or so 301 redirects...the backlinks to these domains were slim but relevant (the majority of the domains do not have any backlinks at all - can anyone see a problem with this practice? If so, what would your recommendations be?
Intermediate & Advanced SEO | | Fergclaw0 -
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
REL prev/next on pages with additional sort parameters
We need a bit of advice on a site we are working on. Currently, the site displays items in the categories in order of date and all of the pages of the category listing are rel prev/next tagged correctly. This is great, and works really well - however we want to include some more sorting options (by popularity, name, file size... etc) into the mix. What's the best way to go about this using the correct tags? Is it better to NOINDEX all of the sorting options and just leave the default by date listings indexed? Also, we cannot canonical the sorted options to their counterparts because the page content would be different. Any ideas? Any help is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | Peter2640 -
Any way to make my page on top of results again?
Hello Everyone, For a long time now I've had many of my website pages ranked on first page of results for some popular searches. On friday I noticed the traffic coming from google dropped dramatically and I realized that I was not on first page anymore. My SEO is focused for Google Spain. Here are some examples: http://msn-messenger.hispazone.com/ This page was on position 9 (first page) if we perform the search "Descargar msn" on Google. Now it's on page 3. http://http://adobe-acrobat-reader.hispazone.com/ This was position 5 (first page) for the search "descargar adobe". Now it's also page 3. Any suggestions? Best Regards.
Intermediate & Advanced SEO | | HispaZone0 -
Exact match domain or root domain for speedy SEO?
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject? Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority. What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
Intermediate & Advanced SEO | | MarloSchneider0