Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
-
Hi,
Note: this is for Australian search results - for people in Perth.
The website is: http://thedj.com.auI am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results.
Here is what's weird though:
- My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca)
- When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1
- http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8)
So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?!
Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cbMeanwhile our Local Places -
Thanks,
Kosta
http://www.headstudios.com.au -
Andy sums it up perfectly.
It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.
If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.
-
Kosta
No probs you have a few H1's I think I saw 7... teh first listed is:- "Over 25 Years Providing Entertainment Solutions For Perth Weddings".
http://www.writingforseo.org/how-many-h1-tags-can-you-have-on-a-page/
I was trying to suggest that maybe wedding is not the word to lead with. It is better take a beach head and move up from there.
Go get em.
-
Hi John,
I'm not looking to optimise my website for the keyword 'wedding', that would be too hard - I am instead optimising it for the keyword phrase 'wedding DJ perth' (this is in my title tag).
I have an h1 tag on the front page that says 'Wedding DJ in Perth - Kai Werner' (notice it has the word 'DJ').
Best,
Kosta -
Andy is correct.
There are a few more aspects you may consider tweaking. Wedding is a highly sought after keyword. So I would consider re-phrasing your title tag. Not the number 1 word. Also your H1 does not assist as it does not mention the word DJ. I have only looked at these aspects and there is room for improvement on both.
Those phrases really help google match up a searchers intent. There are plenty of articles on title tags and H1's and how to shape them.
Good luck.
-
Hi Kosta,
You have to understand that all metrics that belong to MOZ, will have no bearing on search results that you see in Google. Just because a site has a higher DA / PA or features well in the page grader, is just MOZ telling you, based on what they know, how you are doing. It gives you a very good grounding into changes on your page that should be made, but this is far from the final stroke in being listed.
You will find that so many other aspects will be coming in to play, such as content, brand / site trust, use of keywords, etc. Then you also have to consider why Google isn't favouring your site as much - any penalties, poor backlinks, poor content, poor trust, etc.
You also have to look at the other sites that are competing for his phrase and understand what they are doing and why they are featuring above you as well.
Not an easy one to just say "do this" because I doubt very much it is just one aspect.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawling/indexing of near duplicate product pages
Hi, Hope someone can help me out here. This is the current situation: We sell stones/gravel/sand/pebbles etc. for gardens. I will take a type of pebbles and the corresponding pages/URL's to illustrate my question --> black beach pebbles. We have a 'top' product page for black beach pebbles on which you can find different types of quantities (differing from 20kg untill 1600 kg). There is not any search volume related to the different quantities The 'top' page does not link to the pages for the different quantities The content on the pages for the different quantities is not exactly the same (different price + slightly different content). But a lot of the content is the same. Current situation:
Intermediate & Advanced SEO | | AMAGARD
- Most pages for the different quantities do not have internal links (about 95%) But the sitemap does contain all of these pages. Because the sitemap contains all these URL's, google frequently crawls them (I checked the logfiles) and has indexed them. Problems: Google spends its time crawling irrelevant pages --> our entire website is not that big, so these quantity URL's kind of double the total number of URL's. Having url's in the sitemap that do not have an internal link is a problem on its own All these pages are indexed so all sorts of gravel/pebbles have near duplicates. My solution: remove these URL's from the sitemap --> that will probably stop Google from regularly crawling these pages Putting a canonical on the quantity pages pointing to the top-product page. --> that will hopefully remove the irrelevant (no search volume) near duplicates from the index My questions: To be able to see the canonical, google will need to crawl these pages. Will google still do that after removing them from the sitemap? Do you agree that these pages are near duplicates and that it is best to remove them from the index? A few of these quantity pages do have intenral links (a few procent of them) because of a sale campaign. So there will be some (not much) internal links pointing to non-canonical pages. Would that be a problem? Thanks a lot in advance for your help! Best!1 -
New page not topping on results
Hi, We have created a new page on our website for same keyword in slug but the page is not showing up for same keyword even combined with website name: website.com/keyword is new page and not listing on top of results for exact search query "website keyword". This page is listing as 3rd result and other pages are making on top even they don't match with page title, h1 tags and URL. This new page is indexed. How long it'll take to Google to adopt this? I don't think it'll remain same forever. Is there anything we can do from our end?
Intermediate & Advanced SEO | | vtmoz0 -
How do we avoid duplicate/thin content on +150,000 product pages?
Hey guys! We got a rather large product range (books) on our eCommerce site (+150,000 titles). We get book descriptions as meta data from our publishers, which we display on the product pages. This obviously is not unique, as many other sites display the same piece of description of the book. It is important for us to rank on those book titles, so my question to You is: How would you go about it? I mean, it seems like a rather unrealistic task to paraphrase +150,000 (and growing) book descriptions. As I see it, there are these options: 1. Don't display the descriptions on the product pages (however then those pages will get even thinner!)
Intermediate & Advanced SEO | | Jacob_Holm
2. Display the (duplicate) descriptions, but put no-index on those product pages in order not to punish the rest of the site (not really an option, though).
3. Hire student workers to produce unique product descriptions for all 150,000 products (seems like a huge and expensive task) But how would You solve such a challenge?
Thanks a lot! Cheers, Tommy.0 -
Does anyone know how to appear with snippet that says something like: Jobs 1-10 of 80 in the beginning of the description on Google? e.g. like on: https://www.google.co.za/#q=pickers+and+packers
Does anyone know how to appear with snippet that says something like: Jobs 1-10 of 80 in the beginning of the description on Google? e.g. like on: https://www.google.co.za/#q=pickers+and+packers Any markup that could be used to be listed like this. Why is some sites listed like this and some not. Why is the adzuna.co.za page listed with Results 1-10 while some other with Jobs 1-10 ?
Intermediate & Advanced SEO | | classifiedtech0 -
My home page is not found by the "Grade a Page" tool
My home page as well as several important pages are not found by the Grade a Page tool. With our full https address I got this http://screencast.com/t/s1gESMlGwpa With just the www address I got this http://screencast.com/t/BMRHy36Ih https://www.joomlashack.com
Intermediate & Advanced SEO | | etabush
https://www.joomlashack.com/joomla-templates We recently lost a lot of positions for our most important keyword: Joomla Templates Please help us figure this out. Whats screwy with our site?0 -
Can SEO increase a page's Authority? Or can Authority only be earned via #RCS?
Hi all. I am asking this question to purposefully provoke a discussion. The CEO of the company where I am the in-house SEO sent me a directive this morning. The directive is to take our Website from a PR3 site to a PR5....in 6 months. Now, I know Page Rank is a bit of a deprecated concept, but I'm sure you would agree that "Authority" is still crucial to ranking well. When he first sent me the directive it was worded like this "I want a plan in place with the goal being to "beat" a specific competitor in 6 months." When I prodded him to define "beat," i.e. did he mean "outrank" for every keyword, he answered that he wanted our site to have the same "Authority" that this particular competitor has. So I am left pondering this question: Is it possible for SEO to increase the authority of a page? Or does "Authority" come from #RCS? The second part of this question is what would you do if you were in my shoes? I have been devoting huge amounts of time on technical SEO because the Website is a mess. Because I've dedicated so much time to technical issues, link-earning has taken a back seat. In my mind, why would anyone want to link to a crappy site that has serious technical issues (slow load times, no persistent cart, lots of 404s, etc)? Shouldn't we make the site awesome before trying to get people to link to us? Given this directive to improve our site's "Authority" - would you scrap the technical SEO and go whole hog into a link-earning binge, or would you hunker down and pound away at the technical issues? Which one would you do first if you couldn't do both at the same time? Comments, thoughts and insights would be greatly appreciated.
Intermediate & Advanced SEO | | danatanseo1 -
Keywords repetition in both post/page title+url path or spread between both of them?
Hello all, I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting: I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt. I still have the doubt if (Imagine I am considering 5 keywords for SEO.): 1) OPTION 1 I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name? OR 2) OPTION 2 I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name? My choice would be OPTION 2 as I can have: Shorter post/page name - Shorter url path name. More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name). I avoid repetition of keywords in both title and url path. Thank you very much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0