"near me" campaign

[Marketing_Today]

I'm looking at running a campaign to get a site ranking for terms that include "near me" so for instance, "personal trainers near me", "yoga lessons near me"

I'm wondering if this should be a local campaign because of the the "near me" in the term and Google basing results on IP addresses of the searcher (if that's possible possible instead of town names) or will it come down to words on the page including "near me"

Any help or examples would be hugely appreciated, thanks community!

[Andy.Drinkwater]

Hi,

I think you have to ask yourself if this is the right thing to do first. As an example, I have never searched for anything 'near me'. I always use the phrase and my location.

If I do this in my browser, and search for 'restaurants near me' then I get the search page for Trip Advisor, but it seems to think that I am based in the US (I am in the UK), so not sure what is going in with that. Before that though, I get Google local results and then more local services offering to show me restaurants "In Chester", which is where I am.

My primary thought would be to do some research and find which way you should do this - 'phrase and location', or 'near me'. Which one do you realistically have a chance of competing against? Without knowing the full scope of your objective, it is a little limiting for me to offer an opinion on, but my gut tells me that you should do some research into search popularity first of all.

-Andy

[Alick300]

Hi,

I have seen 'near me' and such other keywords giving great conversion in AdWords because in Adwords we can target specific city or even zip code level .

In case of SEO please check below thread that will helpful to know how to optimize such keywords.

http://moz.com/community/q/local-seo-landing-pages-and-proper-keywords-to-optimize-and-showing-up-for-generic-keyword-localized-results

Thanks