"near me" campaign
-
I'm looking at running a campaign to get a site ranking for terms that include "near me" so for instance, "personal trainers near me", "yoga lessons near me"
I'm wondering if this should be a local campaign because of the the "near me" in the term and Google basing results on IP addresses of the searcher (if that's possible possible instead of town names) or will it come down to words on the page including "near me"
Any help or examples would be hugely appreciated, thanks community!
-
Hi,
I think you have to ask yourself if this is the right thing to do first. As an example, I have never searched for anything 'near me'. I always use the phrase and my location.
If I do this in my browser, and search for 'restaurants near me' then I get the search page for Trip Advisor, but it seems to think that I am based in the US (I am in the UK), so not sure what is going in with that. Before that though, I get Google local results and then more local services offering to show me restaurants "In Chester", which is where I am.
My primary thought would be to do some research and find which way you should do this - 'phrase and location', or 'near me'. Which one do you realistically have a chance of competing against? Without knowing the full scope of your objective, it is a little limiting for me to offer an opinion on, but my gut tells me that you should do some research into search popularity first of all.
-Andy
-
Hi,
I have seen 'near me' and such other keywords giving great conversion in AdWords because in Adwords we can target specific city or even zip code level .
In case of SEO please check below thread that will helpful to know how to optimize such keywords.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Huge spike in "access denied" in search console
Hey Guys, We have seen a huge spike in "Access Denied" status in the google search console for our website and I have no idea why that would be the case. Is there anyone that can shed some light on what is going on or who can point me in the direction of an SEO specialist that we can pay to fix the issue?? Thanks denied.png
Intermediate & Advanced SEO | | fbchris0 -
SEO agency makes "hard to believe" claims
Hi I operate in a highly competitive niche of "sell house fast" in UK. Sites that are in top 1-3 tend to have thousands of links. Some of these are spammy type links. These sites have Domain Authority too. My site has good content http://propertysaviour.co.uk and is listed with around 12 well known directories. I have been building back-links manually over the last 3-4 months. The SEO agency we are looking to work with are claiming they can get my website to first page with above keyword. How would you go about this strategy? What questions would you ask SEO agency? What elements can do I myself? By the way, I am good at producing content!
Intermediate & Advanced SEO | | propertysaviour0 -
"Leeching" backlinks...yes or no?
A lot of websites, by virtue of practicality, will link to wikipedia articles to explain certain concepts. Would it be worthwhile to reach out to those websites and ask them to change the link to a different resource if that resource is a much better alternative than the wikipedia article? And how would you approach this? Thanks!
Intermediate & Advanced SEO | | mack-ayache0 -
HELP! How does one prevent regional pages as being counted as "duplicate content," "duplicate meta descriptions," et cetera...?
The organization I am working with has multiple versions of its website geared towards the different regions. US - http://www.orionhealth.com/ CA - http://www.orionhealth.com/ca/ DE - http://www.orionhealth.com/de/ UK - http://www.orionhealth.com/uk/ AU - http://www.orionhealth.com/au/ NZ - http://www.orionhealth.com/nz/ Some of these sites have very similar pages which are registering as duplicate content, meta descriptions and titles. Two examples are: http://www.orionhealth.com/terms-and-conditions http://www.orionhealth.com/uk/terms-and-conditions Now even though the content is the same, the navigation is different since each region has different product options / services, so a redirect won't work since the navigation on the main US site is different from the navigation for the UK site. A rel=canonical seems like a viable option, but (correct me if I'm wrong) it tells search engines to only index the main page, in this case, it would be the US version, but I still want the UK site to appear to search engines. So what is the proper way of treating similar pages accross different regional directories? Any insight would be GREATLY appreciated! Thank you!
Intermediate & Advanced SEO | | Scratch_MM0 -
SEO considerations around an "Ad Wall"
I'm not sure what the correct terminology would be for this but I'm calling it an ad wall. Essentially an ad overlay when someone enters a website. I see this most commonly on certain news websites. For example when you click on a link to an article on ign or forbes.com you get an ad that you have to close or skip to read the article. What are the SEO considerations if implementing something like this? I'm wondering if there are any similar to a pay wall in the sense that you want to let crawlers in to see your content and rank it but users get an ad or redirected to an ad and then back to the article page. This link currently does it for me for example http://www.forbes.com/sites/tjmccue/2012/05/22/spacex-launches-with-15-dreams-onboard/ I set my user agent to google bot and go right through to the article but if it is set to the browser default I get to an ad page I have to skip first. Is this the infamous "white hat cloaking"? Are the other ways to implement the same idea (a modal window that opens via javascript for example) that are more or less risky? I'm mainly interested in doing this based on referrer: people who type a URL directly don't see it but clicking on a link they do see it, for example.
Intermediate & Advanced SEO | | IrvCo_Interactive0 -
Wise or cluttery for a website? Should our "out of the mainstream" of popular products be listed on our site? (older/discontinued, umfamiliar brands, parts to products, etc...)
For instance, should we list replacement parts for a music stand? Or parts for a trumpet, like a valve button? To some, this seems like a cluttery thing to do. I suppose another way to ask would be, "Should we only list the high quantity selling items that are well branded and that everyone shops for, and leave the rest off the website for instore customers only to buy?" (FYI: Our website focus is for our local market mainly, and we're not trying to take on the world per-say, but if the world wants in, that's cool too.) (My thought here is that if a customer walks into our retail store and they request an odd ball part or item... we go hunting for it and find it for them. Or perhaps another Music Store needs a part? To me, it's ALL for sale,... right? Our retail depth, should be reflected in our online presence as much as possible,... correct? I'd personally choose to list the odd balls on our site, just as if a customer was standing in the store. Another side thought is, if we only list the main stream products... we are basically lessening our content (which could affect our rankings) and would be inviting ourselves into a higher competitive market place because we wouldn't be saying anything different than what most other music store sites out there say. I believe we need to show off our uniqueness,... and product depth (of course w/good SEO & content too) is really kinda it, aside of course also from good expert people and a large facility. But perhaps that's a wrong way to look at it?) Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
How much does "overall site semantic theme" influence rankings?
OK. I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20100 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0