How much can our page title, URL and alt-tag differ without negatively affecting SEO?
-
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO.
For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title?
For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"?
Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing?
In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag?
Thank you.
-
Going to respond to a couple points here, but the question of how many keywords can be safely targeted by a single page is a tricky one and has a lot of contributing factors.
For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title?
The comprehensive approach would be to create a page for "best wedding dresses" featuring the most popular dresses and some unique copy, and separately create a page for "wedding dresses in Sydney, Australia" that is locally focused. These might even be separate from a category page focused on "wedding dresses", but it's harder to target head terms in that manner nowadays, since the search results will be unfavorable for an ecommerce category page.
For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"?
First off, use hyphens in your URLs like this: /bridesmaid-dresses/. It looks better for users, and historically is better for search engines which prefer to see hyphens when a space is intended.
Second, "buy best bridesmaid dresses online in Australia" isn't really a keyword that you would ever integrate on a page, because it's not a real statement, and is also unlikely to be a common search term. For a page like /bridesmaid-dresses/, I'd prefer to see a title tag like "The Best Bridesmaid Dresses For Sale in Australia - Brand Name", or perhaps "Bridesmaid Dresses For Sale - Free Shipping in Australia - Brand Name". It's going to look bad if you try to cram keyword variations for "best", "buy", "for sale", "online", and "in australia" into the same title tag, so I'd prefer to see you focus on the 2-3 most important keyword variants.
Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing?
Yeah, you'll certainly want to include other keyword variations on the page - but the examples you're giving are probably pushing the limits of what you can get away with. Also - "buy online in australia" and "shop online in australia" are pretty meaningless. You'd be better off adding phrases like that to product/benefit/feature copy on the page instead of trying to hide it inside of Alt tags. Use Alt tags to actually describe what is contained in the image.
In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag?
Quit trying to stuff phrases in the Alt tags. Figure out a way to include it in the page copy, or in the website's tagline in the header, or in the footer, or something else. Hiding it in the alt tags just looks shady if someone inspects the page.
Take a look at competitive shopping niches in America and look at what the top 4 people are doing. Those pages are probably the most aggressive approaches that you should consider for your own website.
Also read these posts:
-
The short answer is that no-one 100% knows.
The better way to go about it, is to keep your eye on SEO, but build the website content for your customer. Make it relevant, exciting and clickable. On page title and url differences - there does not have to be a great amount of difference and in many cases they utilize the same keywords. You will get in more trouble repeating the same keywords, in the same formats. ie if your meta description had wedding dress in 3 or 4 times - that would look spammy and not be helpful.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lazy Loading & Image SEO
I wanted to implement lazy loading on my whole domain, but was unsure about the effect on the organic image search. Therefore I implemented it some months ago on 3 selected URLs with medium organic image traffic. Unfortunately all 3 pages dropped significantly (roughly 80%) of image impressions and clicks (seach console data). It seems that just images within the fold, that are not loaded via lazy load are still ranking. Does anybody have here more positive experiences?
Image & Video Optimization | | _Heiko_0 -
Not using alt tags for decorative images?
Hi everyone, My coworker recently stumbled across this article that instructs you to not to alt text for "decorative images" as you might get penalized you for over optimization https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips Has anyone heard of this or have any thoughts?
Image & Video Optimization | | AliMac260 -
Is having a Video important for SEO or is it the time-on-site that's important?
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here." Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up. (Crossing my fingers I explained this well enough) Thanks for any input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
How long should the Image Alt Text be for SEO?
When it comes to creating the alternate text for images, what is the character length that I need stay under to rank well?
Image & Video Optimization | | Ytellsocial0 -
Do putting all keywords in a sentence affect seo?
Hi for example i wrote some content for my front page and putting all key words in one paragraph for example phone case, phone x, phone life, phone battery, phone charger. does it affect my seo by putting all these keywords in one sentence?
Image & Video Optimization | | andzon1 -
SEO for a eSmoking eCommerce Client ?
We have a client, for whom we built a Magento website, where he is selling eSmoking products like eCigars, etc . Now, he wants us to do the SEO of his website. Im not sure, if the general practise is fine for him, because of the nicotine laws by the fda, yahoo and google will not do it. Let me know, how I should proceed.
Image & Video Optimization | | qubesys0 -
Is my Google Places page ok?
Hey everyone, Google Places is incredibly frustrating for me. One day we are listed, the next we are gone. If I am logged in to my Gmail we rank differently altogether. I have a few questions... http://maps.google.com/maps/place?hl=en&bav=on.2,or.r_gc.r_pw.&biw=1421&bih=726&um=1&ie=UTF-8&q=pet+medical+center+of+las+vegas&fb=1&gl=us&hq=pet+medical+center+of&hnear=0x80beb782a4f57dd1:0x3accd5e6d5b379a3,Las+Vegas,+NV&cid=13431404354265657899&ei=wbQITujpFpSLsALbuenkDQ&sa=X&oi=local_result&ct=placepage-link&resnum=1&ved=0CCoQ4gkwAA First off, does the page look to be optimized for the best results? Trying to rank for vet las vegas (ideally. Any tips or thoughts? Are there any sites that will track your rankings in Google Places for different listings? Is my places description ok? How often does Google Places update their listings - find new reviews, update their "find our more about this place" section, etc.? Anything else? Thanks for your help! Brant
Image & Video Optimization | | PMC-3120870 -
Does the location of a citation on a page have any relivance?
We have been working on local SEO quite a lot for our small business, trying to understand why we are consistantly outranked by our competators. I understand there are many factors at play here. I realize that DA & PA, Places page optimization, and on page optimization also play a role, but for the purpose of this question i would like to focus on just one factor: citations. From your experiance with local SEO do you find that a citation that is located closer to the top of the page holds more weight than a citation buried further down a page? Here is an example:
Image & Video Optimization | | adriandg
http://www.yellowpages.ca/search/si/1/Storage-Self+Service/Toronto+ON/ in this case the people paying for the priority positions on that page are right at the top of the page, rather than buried 5 pages into the results. in fact they are right at the top of each page of the results, so over and over again they are above the free listings. I have heard that google considers the value of a link based on its position on the page. So would it be safe to assume that google also considers the value of a citation based on its position on the page? Thank you for your time,
Storwell0
