Is Schema markup inappropriate for ?
-
Is Schema(.org) markup meant specifically to be used on text? Or can you use it in a similar way that you can use Open Graph Protocol?
For example, for awhile I've been using something like this on my site:
Because it's in the head section, it appears on every page. In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?
-
Ok, now I got the questions... sry. I didn't know the answers but I start to google and... I'll be back
-
I know what it is and how to use it, that's not the question.
When you use JSON-LD, specifically in something like the head section, you're using it without context. When this code appears on every page, it's labeling a person that may or may not be mentioned.
From the Google Developer Page on 'Specify your social profiles,'
"The social profiles in your markup must correspond to the ones that users can see on the same page."
It sounds like using this method within the head, especially with phone numbers, email, address, URL, etc., can be marked as either A) hidden text, or B) as something that would cause the rest of your markup to be ignored.
In this case... why would you ever use JSON-LD? It would never directly point to the object that's marked up like the HTML version does.
Maybe that helps clarify the question,
"In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?"
When, exactly, is it appropriate and inappropriate to use Schema? I'm looking for an expansion in details that the Google Developer page doesn't mention. Maybe someone has been using and studying it for awhile?
-
Thats the Json-LD Mark-Up for a person, wich you can use with google like the microdate. It doesn’t matter if you place it in the or the section, Google will have no problem reading the code. It could look like that:
- <script< span="">type="application/ld+json"></script<>
- {
- "@context":"http://schema.org",
- "@type":"Person",
- "address":{
- "@type":"PostalAddress",
- "addressLocality":"Seattle",
- "addressRegion":"WA",
- "postalCode":"98052",
- "streetAddress":"20341 Whitworth Institute 405 N. Whitworth"
- },
- "colleague":[
- "http://www.xyz.edu/students/alicejones.html",
- "http://www.xyz.edu/students/bobsmith.html"
- ],
- "email":"mailto:jane-doe@xyz.edu",
- "image":"janedoe.jpg",
- "jobTitle":"Professor",
- "name":"Jane Doe",
- "telephone":"(425) 123-4567",
- "url":"http://www.janedoe.com"
- }
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
Schema markup in tag manager for multiple locations not registering in tester tool or search console
Hi Moz community, I had implemented schema markup for companies with multiple branches. We setup an organization with multiple points of contact tag, a Local Business tag for each branch and tags for specific products/ services - all through Google tag manager. I managed to fix the product markup with a small update to the code I found in a Google forum but have been unable to revive our local business markup. The tags of the schema mark up are active but when I run the Google structured data testing tool it doesn't find any schema tags. We are seeing some of the tags show up in search console but not all of them. Has anyone else had this problem and found a solution? Or, do you have any recommendations on how to markup an organization with multiple branches? Should we have one overall organization tag and a separate one for each business or is there another way of presenting each branch? Appreciate any insight!
Technical SEO | | Alexanders0 -
What is the optimum schema for a Website and how important is it really is for SEO?
Hey everyone,
Technical SEO | | artdivision
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid. I have been struggling with this question for quite a while now where opinions are really split. **1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages? From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress. Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema. Dan. x1aw0 -
Problem with Markup (Price, MaxPrice, MinPrice)
Hi Hi, I've inserted some Markup on my homepage for a vacation flat. It's looking like thies: As there is not just one price for the whole season, I used minPrice and maxPrice to define it. Unfortunatelly the Google Testing Tool (https://developers.google.com/webmasters/structured-data/testing-tool/) sais, that the value "price" has to be also in the code, but I have no clue what value I should give it? Has someone an advice? Thank you very much! Best regards André
Technical SEO | | Andre-S0 -
Can you use schema markup to do this?
We sell steel plates. They come in a number of different grades and then in a variety of sizes. Generally we have a page for each unique grade. What I want to do is to use schema to enhance the rich snippet in SERPS to say something like width: 2 - 3.5m length 6 - 14m thickness 6 - 300mm Phosphorous: 0.005% Sulphur 0.005% is this possible using schema? would I use thing/product or another theme? i'm trying to scope out the possibilities here to determine whether it is worth spending time on. The the other more interesting question is whether it is possible to respond differently to informational and purchasing searches. So if someone is looking for informations physical and chemical properties would be best used in the schema markup. If they are looking to purchase then product characteristics. Can these be shown differentially?
Technical SEO | | Zippy-Bungle0 -
Schema markup
Hi, I'd love to use schema markup, but I don't think there is one for the type of products we sell (mortgages). Does anyone know of a way of using schema markup for a page like this: https://www.turnkeymortgages.co.uk/mortgage/mortgage-rates/ The regulator for mortgages (FCA) in the UK has rules about how products are displayed, we have to show all the information in the table (see the link), and the compliance text (your home will be repossessed....) with every product. This is why I haven't tried to 'cobble' something together from the existing markup available - I can't fall foul of the regulator (or be misleading to customers). Anyone have any thoughts on this? Or, should I just wait until Schema come up with a markup suitable for such products.
Technical SEO | | CommT0 -
Schema for video object
I use this schema for my page: itemtype="http://schema.org/VideoObject"> Video: <span itemprop="name">Interview with the Foo Fighters</span itemprop="name"> <meta itemprop="duration" content="t1m33s" ></meta itemprop="duration" content="t1m33s" > <meta itemprop="thumbnail"< p=""></meta itemprop="thumbnail"<> content="foo-fighters-interview-thumb.jpg" /> <param ...></param ...> <embed type="application x-shockwave-flash" ...=""></embed type="application> <span itemprop="description">Catch this exclusive interview</span itemprop="description"> with Dave Grohl and the Food Fighters about their new album, Rope. But i cannot make it work on my website: Tumbnail des not appear <meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" ></meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg" > i use for ejemple <meta itemprop="thumbnail" content="http: www.mywebsite.com="" diretion-of-the-foto.jpg" =""></meta itemprop="thumbnail" content="http:> But no only does not appear foto on page as there is no button to start video, just a blank page is seen as result of the code. Can someone helpme with a own ejemple on is website. Thanks
Technical SEO | | maestrosonrisas0 -
Schema Markup and Google's Rich Snippet Tool
Has anyone ever used the snippet tool and gotten the following error "could not fetch website"? When using the tool and placing an url that does not have markup present it will show that as the error. Or if part of markup is wrong, it will diagnose it accordingly. Did a search online and found limited info...one of which someone had this error but when other users tested it, they were not getting the same error.
Technical SEO | | andrewv0