Strange SERP's descriptions
-
Hey,
when I googled one of our products i came up with this strange result, see attachment. I searched for: kurs praktische psychologie on google germany.
These words also come up in the meta description of this page:** Praktische Psychologie** Fernkurs mit professioneller Betreuung. Testen Sie den praxisorientierten Kurs über die Grundlagen der Psychologie 4 Wochen kostenlos.
and in the body: _Sie glauben der Mensch lässt sich trotz all seiner Facetten durchschauen, wenn man sich nur Mühe gibt ihn zu verstehen? Da liegen Sie vollkommen richtig! Der Kurs "Praktische Psychologie" vermittelt Ihnen hierfür alle Kenntnisse und Fähigkeiten, sodass Sie schon bald das Mysterium Mensch ergründen. _
Why is Google still showing this description which i obviously don't want to be shown, and why does it state _spring naar (jump to) Kursgeburh _and how can i avoid this?
-
Unfortunately Google is not always using the meta description when showing your site in the SERP's - check this article: https://moz.com/blog/why-wont-google-use-my-meta-description. Basically in your case Google decided that the price of the training is more relevant than the content you provide in the meta description. Try rewriting your meta description - or just accept leave it like it is (if click rates are ok)
You might want to consider to translate the alt texts on your images - they're still in Dutch (which is also the reason why you see these Dutch words appearing in the snippet.
Also note that Google doesn't really like content which is "hidden" under tabs - https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html - you can still use anchors - but it's better to show all the content upfront.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Making Shopify URL's Simpler - Losing the words 'collection', 'product' and 'page' in a Shopify store URL. Any advice?
Hi Mozers! I have a Shopify store (of which there are many advantages) however one big SEO disadvantage, is that my URL structures contravene all Moz advice on dynamic URL structure and whats more I am reminded about this every week when I have a Moz site crawl and I have a batch of URL's that are longe than the 75 characters. A Shopify URL will run www.domain name.com/collections/collection-name/product/product-name. According to advice a it should be www.domain name.com/collection-name/product-name - Don't even get started on sub-collections! I sell portfolio books, album etc and keepsake memory boxes (so long keywords) AND, I have a long(ish) business name. So, For user experience and keyword length, do I just ignore trying to achieve a dynamic URL under 75 characters? When I have asked Shopify, the say their URL's are an integral part of the "Ruby on Rails" system, so nothing can be done Or can it ??? I can't be the only Moz member with this issue can I ??
On-Page Optimization | | nick_HandCo0 -
What's the best SEO tactics when you have a dedicated web address pointing to a page on a different site?
Hope someone can help with a question I've got about sorting out some duplicate content issues. To simplify the question, imagine there is a website a.com which has a page a.com/newslettersignup. In addition to the a.com domain, there is also a different web address, ashortcut.com, which points to a.com/newslettersignup. ashortcut.com is the web address that is advertised in marketing material etc. So what is the best way then to tell Google etc. that ashortcut.com is the preferred URL for the page which sits at a.com/newslettersignup? The advice I've read about the canonical tag, for example, doesn't cover this exact scenario so although it can support cross-domain information, I'm not sure if that's the best route to follow. Thanks!
On-Page Optimization | | Nobody15755058948220 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
Can I use the same text in my meta description as I put in my post excerpt?
Hi, I'm just trying to understand the right way to optimise my blog posts and this is likely a dumb question... but to what extent should the text in my meta description differ from the text in my post excerpts? cheers, Andrew
On-Page Optimization | | seowhiskey0 -
Why aren't our articles ranking in Google?
We have a website promoting Pakistani lawyers online. The website also has an articles section where we post articles reviewing different legal cases and laws. All of our articles are written by actual lawyers are high quality and unique. Website itself doesn't have large page/site authority but its not a baby website either. I can't figure out why our articles don't rank on Google. Here are few of the articles:
On-Page Optimization | | Heydarian
http://www.pakistanilawyers.com/articles/pakistan-child-custody-laws-explained-479/
http://www.pakistanilawyers.com/articles/pakistan-divorce-law-476/
http://www.pakistanilawyers.com/articles/pakistani-law-insolvency-guide-460/ I don't know whether its simply because there are not enough links pointing to our website or if there is a problem in the website itself that i can't find. Thanks for the help0 -
Google's Page Layout Algorithm Change
Hello Everyone, Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result. They go on to say users want to see content right away. Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content. I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images. Below all of this noise you can find about 200 words of text talking about their dealerships. I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well? Thanks
On-Page Optimization | | wparlaman0 -
20 x '400' errors in site but URLs work fine in browser...
Hi, I have a new client set-up in SEOmoz and the crawl completed this morning... I am picking up 20 x '400' errors, but the pages listed in the crawl report load fine... any ideas? example - http://www.morethansport.co.uk/products?sortDirection=descending&sortField=Title&category=women-sports clothing
On-Page Optimization | | Switch_Digital0 -
Is it good to have dashes in url's
When using keywords in url's for internal pages, isn't it a good idea to use dashes or underscores in the url between the keywords?
On-Page Optimization | | BradBorst0