How to increase SERP for long tail keywords?
-
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up.
What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
-
Everything Alex said right on the money.
With southeast Asia being your main target can I ask you have a specific part of Southeast Asia? But you're targeting because I normally do a lot of things that are targeting people that use Google however if you're targeting people that use Yahoo or Bing or some other search engine you may have certain things that will not work as well
For instance you're going to want to have a domain with whatever part of southeast Asia you're targeting as I do not believe that Baidu , Naver, Yahoo or Bing allows you to Geo target with a .com or .net or .org
The same thing goes for hosting you weigh want to make sure that you have an IP address out of that country and that you are being hosted out of that country if you're not targeting people primarily using Google all this is not a big deal I Google it is a big deal with other search enginesIf you're not already hosting in Asia I would move your server to an Asian data center
As far as Asia goes I my first choice would be Verizon Terremark they recently purchased edge cast which is a super pop there as well
http://www.terremark.com/data-centers/asia-pacific.aspx
I know Rackspace has recently opened up a data center in Hong Kong
http://www.rackspace.com.hkhttp://www.rackspace.com/blog/the-rackspace-cloud-has-arrived-in-hong-kong/
Same with soft layer in Singapore
http://www.softlayer.com/singapore-hosting
As far as hosting goes I know and NNT has a very strong network in that area of the world
https://www.ntt.com/resource-center/topics-asia/data/singapore.html
http://www.webhostingtalk.com/showthread.php?t=1307684
http://www.rackspace.com/information/mediacenter/announcements/akamai/
Like Alex said a lot of work and a lot of high-quality content is what's going to really make you stand out. Then you're going to have to find out what the best search engine is for your target market in Southeast Asia
I hope this is of help to you
Sincerely,
Thomas -
There's no substitute for hard work. How about concentrating on your best converting products to start with, then that 10,000 will seem less daunting. Also, it might make more sense to test changes on a smaller range of products first - if you make changes en masse and they don't work you could end up doing the opposite of what you want to do.
- Customer reviews can add good long-tail content, so you should encourage and display those.
- Unique and descriptive product information is very helpful - you should keep the default descriptions and duplicate content down to a minimum.
- Rich snippets and social meta tags (http://moz.com/blog/meta-data-templates-123) can help increase click-throughs.
- Linking to related products is a good way to keep people on your site and helps indexing too.
-
Couple of facts about my site before proceeding forward:
1. My startup is not based in the U.S, it's target market is a country in south east asia (so no, ebay is not my competition here). In fact most of the search terms/keywords will be local to my own language. So for example a keyword of 'basic blue shirt' is 'kaos biru polos', keyword is totally different.
2. My site concept is pretty similar to what Wanelo is. So I am a bit curious if anyone knows how Wanelo grows it's user base. I agree with getting links through out all of the items that I have in my site, and I understand content marketing, guest blogging, video, etc. But I am looking for one's where I should prioritize first in order to get the biggest and fastest gain. I am doing content marketing and link building/relationship, but that stuff takes time.
3. Current domain authority is pretty low, 25.
4. Site is using PHP/Symfony2, I am the developer my self.
-
The best way to increase the domain authority is to get a large amount of relevant links that point to not just your homepage but your entire site.
You would have to send out press releases, do high quality Guest posting, create outstanding content for instants you could use videos of your products on Wistia then allow them to be shared across the web using iFrame embeds this is set up properly Will allow people to show your video on their site however it will link back to your site.
Word of warning you are currently competing against eBay for those keywords that you referenced.
You can always utilize Amazon's Web store allowing your e-commerce store to sell product on Amazon as well.
What type of framework is your site made from?
What is your current Moz rank and trust?
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you increase the page footprint, so more links appear on search result?
We want to have more website links to appear in SERP. How to do that?
On-Page Optimization | | WalterHalicki0 -
123 keywords for a page
Hey mOz fans , I have a site that has 130 keywords. can ı target this amount just incoperate them as Ryan discussed Before.
On-Page Optimization | | atakala0 -
Your opinion on "Keyword | Keyword 2 | Keyword 3 - Sitename" Meta Title
While I'm personally against It I have seen it used. I would think that Google might see this as some degree of keyword stuffing, rather than a 'natural' title, which may hinder ranking. What are your thoughts?
On-Page Optimization | | azu250 -
Wordpress Title Element tag too long?
So apparently when I add the name of the blog within Wordpress, the name of the blog shows up after the the main title of each blog post and page. So trying to keep the title element >70 characters, how does one name the Wordpress blog as mine is/was: Lake Tahoe wedding photographer / Heidi Huber Photography and keep that only on the intro page and leave each page of the blog and the titles of the blog posts to not have "Lake Tahoe wedding photographer added to the end of the Title Element? Anyone have any idea? I also had gone in at one point and updated every single Title on each page/post using Yoast's SEO and the SEOMOZ crawl is still coming up with over 216 caution errors for the title page. Thank you so much for any advice! Heidi
On-Page Optimization | | hmhuber0 -
Need YouTube Tips for ranking videos using keywords
Hi, I'm working on building explination videos to had to our site. The video will be publish on a new YouTube channel I will create and the YouTube file ad to web site. How and Where to use keyword on YouTube to rank well? Is there some tips I should know to bring traffic to site using YouTube? Can anybody give some tips? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Catergory keyword word in every post title
Will i get slapped by Google if i use the following post titles in my wordpress blog Category keyword : name of post
On-Page Optimization | | umkhy0 -
Remove internal site SERPS from Google Index?
1. Internal Serp pages did not have a robots meta tag 2. As a result, client site has thousands (~4,400) of internal site SERP pages in the Google index. 3. We added the NoIndex, Follow attribute to all internal SERPS 4. We Disallowed: domain.com/internal-search-operator in Robots.txt 5. No new SERP pages are being indexed, but the other 4000 something that were already there are still in the index weeks later. 6. The pages are dynamically created and still work, so I can't use the Remove Content tool from google, because the pages don't 404. Is there any way to get these pages out of the index besides just waiting and hoping google eventuall drops them? Thanks
On-Page Optimization | | delegator.com0 -
Related keywords in title/H1 tag
Hi, I am trying to improve our rankings for pages with photos/images. For the title is it benificial to include keywords that are almost identical in nature? For example: "Brad Pitt Photos and Images" In Google trends photos and images are both commonly used words so including both seems like it would help. When I search for each one separately in Google (Brad Pitt Photos vs Brad Pitt Images) different sites are returned (except for the ones that include both image and photos keywords). I had read that Google knows that Images and Photos mean the same thing, but the search results do vary. I know stuffing all related combinations isn't good, but selective phrases seem to make a difference. Just want to verify if this makes sense. Thanks
On-Page Optimization | | NicB10