How to increase SERP for long tail keywords?
-
Let me describe my situation. I currently run an e-commerce site that aggregates items across various e-commerce website. I am focusing my SEO on the long tail keywords such that when user searches for 'hermes birkin bag croco black' and other specific item search, then the page that I have on my site pops up.
What are some tips on increasing this kind of stuff in a general sense such that I don't have to go through all of my 10,000 items that I have in my site and optimize each and every page for keywords. Right now what I am thinking is to increase the domain authority of the overall site. Any other tips?
-
Everything Alex said right on the money.
With southeast Asia being your main target can I ask you have a specific part of Southeast Asia? But you're targeting because I normally do a lot of things that are targeting people that use Google however if you're targeting people that use Yahoo or Bing or some other search engine you may have certain things that will not work as well
For instance you're going to want to have a domain with whatever part of southeast Asia you're targeting as I do not believe that Baidu , Naver, Yahoo or Bing allows you to Geo target with a .com or .net or .org
The same thing goes for hosting you weigh want to make sure that you have an IP address out of that country and that you are being hosted out of that country if you're not targeting people primarily using Google all this is not a big deal I Google it is a big deal with other search enginesIf you're not already hosting in Asia I would move your server to an Asian data center
As far as Asia goes I my first choice would be Verizon Terremark they recently purchased edge cast which is a super pop there as well
http://www.terremark.com/data-centers/asia-pacific.aspx
I know Rackspace has recently opened up a data center in Hong Kong
http://www.rackspace.com.hkhttp://www.rackspace.com/blog/the-rackspace-cloud-has-arrived-in-hong-kong/
Same with soft layer in Singapore
http://www.softlayer.com/singapore-hosting
As far as hosting goes I know and NNT has a very strong network in that area of the world
https://www.ntt.com/resource-center/topics-asia/data/singapore.html
http://www.webhostingtalk.com/showthread.php?t=1307684
http://www.rackspace.com/information/mediacenter/announcements/akamai/
Like Alex said a lot of work and a lot of high-quality content is what's going to really make you stand out. Then you're going to have to find out what the best search engine is for your target market in Southeast Asia
I hope this is of help to you
Sincerely,
Thomas -
There's no substitute for hard work. How about concentrating on your best converting products to start with, then that 10,000 will seem less daunting. Also, it might make more sense to test changes on a smaller range of products first - if you make changes en masse and they don't work you could end up doing the opposite of what you want to do.
- Customer reviews can add good long-tail content, so you should encourage and display those.
- Unique and descriptive product information is very helpful - you should keep the default descriptions and duplicate content down to a minimum.
- Rich snippets and social meta tags (http://moz.com/blog/meta-data-templates-123) can help increase click-throughs.
- Linking to related products is a good way to keep people on your site and helps indexing too.
-
Couple of facts about my site before proceeding forward:
1. My startup is not based in the U.S, it's target market is a country in south east asia (so no, ebay is not my competition here). In fact most of the search terms/keywords will be local to my own language. So for example a keyword of 'basic blue shirt' is 'kaos biru polos', keyword is totally different.
2. My site concept is pretty similar to what Wanelo is. So I am a bit curious if anyone knows how Wanelo grows it's user base. I agree with getting links through out all of the items that I have in my site, and I understand content marketing, guest blogging, video, etc. But I am looking for one's where I should prioritize first in order to get the biggest and fastest gain. I am doing content marketing and link building/relationship, but that stuff takes time.
3. Current domain authority is pretty low, 25.
4. Site is using PHP/Symfony2, I am the developer my self.
-
The best way to increase the domain authority is to get a large amount of relevant links that point to not just your homepage but your entire site.
You would have to send out press releases, do high quality Guest posting, create outstanding content for instants you could use videos of your products on Wistia then allow them to be shared across the web using iFrame embeds this is set up properly Will allow people to show your video on their site however it will link back to your site.
Word of warning you are currently competing against eBay for those keywords that you referenced.
You can always utilize Amazon's Web store allowing your e-commerce store to sell product on Amazon as well.
What type of framework is your site made from?
What is your current Moz rank and trust?
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google take to reduce the index size?
A few months ago, we have incorporated our custom search in our website www.ergodotisi.com . We hadn't been paying a lot of attention to our webmaster analytics, to find out a few months later than the Google Index had grown from 2K- 3K pages to one million because it was crawling all combinations of search filters. We have now followed the right instructions to add noindex meta tags and blocked most search result pages from the robot.txt. We allow indexing of some main categories by setting new seo-friendly url structures. A few weeks have passed and the index size has only reduced to 700K. How long does it take before it removes most of the duplicated search result pages from the index? Is it still crawling those pages but has not fully decided to remove most of them? How bad is this for SEO?
On-Page Optimization | | cplastiras840 -
Review markup not showing up in SERP anymore
Hi all, I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon 🙂 But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore. Anyone else had this, or know about this issue?
On-Page Optimization | | J05B0 -
Title Tags not Displaying in SERPs Correctly
We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.
On-Page Optimization | | kevinliao0 -
Main Page Gone For Main Keyword
For the past 5-6 months I have consistenly ranked at positions #14-16 for snow guards on snoshield.com. The past 3 days I cannot find the home page anywhere in Google for that keyword. The only thing that has really changed over the past two months is I placed 3 guest blog posts on pretty highly trusted sites that are industry related and created links to the site using suggestions from getlisted. I've read other reports of others seeing similar things happen recently. I don't think this is a penguin thing, because I can still find the site by searching for the company name, I just can't find it when searching the keyword. I did notice that a different page on the site is now ranking in position #21 for this keyword, but this page is optimized for a different keyword phrase. Is it possible that even though the sub page is optimized for a different keyword phrase, I am cannibalizing the site?
On-Page Optimization | | kadesmith0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Avoid Keyword Self-Cannibalization
Hi I'm a little bit confused about my on page report. I prepared 2 version of on page seo report for the same targeted keyword and the same URL, but one of the url with www. and the other without it. In the one that i entered the URL with www. the report came with warning about the "Avoid Keyword Self-Cannibalization" we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. As I see on my webpage there is no anchor text at all pointing to another internal page using the targeted keyword. I'm sure that I didn't use my targeted keyword with any link . Thanks in advance for anyone If can help or explain what is that ? If I have to write the URL and the keyword no problem for me. Thanks
On-Page Optimization | | seomoz591 -
Recommendation of second target keyword
Hi there, Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages. Our Strategy: 2 Keyword focus on that specific page
On-Page Optimization | | vliegticketsnl
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination. Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination? Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.0 -
On page Analysis... how does seomoz choose to match a keyword to a url?
On my "On Page" analysis report it show me a couple pages that have D ratings... one key phrase is "my destination lodging" and it is matching it up with a url like mydomain.com/my-destination-hotels.html. It says I'm ranking 37th for this term.... Is it just suggesting that I optimize this url because it is already ranking for that term? So should I create a different page with a different url to better match this phrase? Thanks for any ideas.
On-Page Optimization | | PillarMarketing0