How do you increase the page footprint, so more links appear on search result?
-
We want to have more website links to appear in SERP. How to do that?
-
Hello,
Well, you will need to work on a few things to increase your presence in the search engines. It does not really matter if it is a brand new website or one that has been around for a while. It does sound like you may have a newer site and are trying to figure out how to get started.
The first thing I would do is an analysis of your own website in relation to your business on the internet. Go through the content you have now and determine a large list of relevant keywords that relate to your business and company. Then after you have a pretty big list of maybe 50 to 100 relevant search terms you can start to do some analysis on which of those terms have some potential. A good way to start is by using "Open site Explorer" and "Keyword Explorer". Open site explorer will allow you to see how your site stacks up and give you information on things like your websites "Domain Authority" and "Domain Trust" scores.
You can then compare your websites scores to those of websites that rank on the first page in Google for the terms you are interested in.
"Keyword Explorer" will help you determine how the various sites stack up against each other and if there are some search terms that have low competition and also get the traffic you can then develop a plan to target those keywords.
Here is an article from the Moz blog regarding growing site traffic. I hope it helps. https://moz.com/blog/launching-new-website-seo-checklist-whiteboard-friday
Best Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Page Links
I have a product category page at https://www.hurtlegear.com.au/s1000rr/ which currently has 38 products on it. Problem is, all the product titles start with the name of the text: "bmw s1000rr" (because that's what they are) - so that means there are 38 anchored internal links on that page, all starting with the same keyword. You can see how that might look to the Google crawler. Recently that page dropped from around 15 to outside the top 100, and Moz tells me that the page is keyword stuffed with "bmw s1000rr" (no suprise) so I'm guessing that may be the reason the page has disappeared out of the SERPs. I don't really want to change all the product titles (then they wouldn't make sense) so I'm just wondering if there is any way around this? Is there some way of telling Google that this is a product category page and therefore to ignore the anchor text in all of those product links? Can/should the links have some kind of markup on them? Or is the page beyond help? Basically I'm looking at a way of keeping the product titles as they are, but avoiding a page penalty from Google somehow. I'm a bit of a newbie, any suggestions would be most appreciated. Cheers, Graeme
On-Page Optimization | | graeme720 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Old web pages with link juice - still live, but not in nav tree
We have monthly newsletters posted on our website. We want to keep only 2 years (2013-2014) posted - http://www.nuxeo.com/en/about/newsletter. All of the newsletters from 2011 and 2012 have good link juice, though. They are still live on the site - http://www.nuxeo.com/en/about/newsletter/december-2012 - but they are not listed on the main Newsletter page, so you would need the direct URL to find it. Will Google punish us for this? Is this a good way to keep our link juice? Thanks.
On-Page Optimization | | nuxeo0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Building content pages, redirecting and linking
Previously the company had created some .HTML content pages around top shoe styles and top manufactures. One or two of these pages used to rank but have been neglected over the page 18 months. I want to build out new content round our top styles / top manufactures and I am wondering if I should use the existing HTML pages or create new pages that use our content management system. The .HTML pages can contain keywords in the URL, using our content management system, all URL’s are www.site.com/content/home/contentid=1234abcd. If we use the .HTML pages all content is managed manually. If we build out 6 to 10 pages, this can become a resource issue and may result in a bad experience for the website visitor. From an SEO perspective, does the benefit of having the keywords in the URL outweigh the manual management hassles? And if not, should we 301 all the HTML pages to the new content pages? And from a linking standpoint, I want these content pages to point to the new version of the top style. From a navigation standpoint, we also want to provide access to all styles from the manufacture. Should we nofollow the links to all styles?
On-Page Optimization | | seorunner0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0
