Should corporate blog sit outside a corporate website?
-
Hi guys (& gals)
We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA.
Appreciate if i have some feedback if my thoughts are on the right track with the community?
J
-
hi Tymen,
Thanks. I learn something new today!
J
-
Hi,
I have one blog outside my company which completely focuses on 1 keyword. I host it outside for I know that if you own and host several websites linking to each other on 1 server it can be regarded spammy.
T
-
Hi thanks.
Sorry that i was not clear. The current blog resides on a completely different URL from the corporate site.
My personal thoughts are since both are trying to draw similar target audiences in, it is better like Chris as mentioned, to focus on one DA instead.Just out of curiosity, will hosting on a separately make a difference?
Thanks so much for all your thoughts!J
-
Hi Jason,
I agree with Chris here. Focus on 1 domain and that will improve the rankings and DA. If you do choose to blog outside your domain I would do it on a completely different url which you host somewhere else as well.
Regards,
Tymen
-
Yep, you're on the right track Jason.
Since search engines view a subdomain as a separate entity, building valuable content and natural traffic/links to it means you're essentially driving all that referral traffic and strength to another website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Google "blog" search
Anyone notice a while ago - the "more" drop down used to include "blogs" which really helped with finding like minded blogs for content marketing. Anyone finding this frustrating and or find a solution? I know they supply us with: http://www.google.com/blogsearch Any other hints? Your pal, Chenzo
Content Development | | Chenzo0 -
How can we dynamically populate content on our website based on a visitor's web history?
Recently, I have tried looking into options that would allow us to dynamically populate content (specifically images to be used at CTAs on our blog in wordpress) to different users based on their web history on our website. We would want to be able to dynamically populate images based on the number of visits in the past 60 days and the inferred industry based on pages hit. Unfortunately, I have been unable to find anything as a standalone tool - I believe HubSpot may have something like this but it is rolled into their blogging platform. Does anyone know of one?
Content Development | | SMPoulton0 -
New website launched
hi folks i launched a new website last month can anyone tell me how long it normally takes for google to pick them up? is there any of speeding up the process as i want to launch another one by the end of the month. the address of this one is www.thebookshop.ie cheers donal
Content Development | | homebrew10 -
Best way to get my Blog traffic
I've recently began blogging on my site. The content is all unique and useful and written properly without keyword stuffing... My question is, how do i go about getting people to see the blog (getting traffic to it) so that it can get linked to. I've created content that i believe people will naturally link to, the only problem is they're not finding my blog. Any advice on how to get my blog out into the world?! thanks
Content Development | | Prime850 -
Name Some Ecommerce Sites That NAIL Blogging
Have a few favorites but would like to get some other people's opinions on some ecommerce sites that are doing blogging RIGHT. Who is supporting their online marketing with an amazing blog? One of my favorites is Backcountry.com's The Goat (http://thegoat.backcountry.com/) Let me know!
Content Development | | GManSEO1 -
I have created 2 blogs for a client as they have 2 domains (1 for their core business, and 1 for a product). I want to use the same content on both blogs. What is the best way to set this up so there are no ranking or duplicate content issues?
We are pushing SEO for only one of the domains, therefore I would like one to be dominant. We will be sending the blog post via email to their database, therefore each blog needs to have the same content. Thank you!
Content Development | | MarketingResults0 -
Our blog is indexed by "google web" but does not show up in "google blogs". Why not and how can I fix this?
We have a pretty simple blog http://www.aviawest.com/blog I've noticed our articles arn't showing up in Google blogs on "web", we've submitted to http://blogsearch.google.com/ping a month ago. Anyone have some insight here?
Content Development | | Aviawest0