Should I keep subpages for item types or condense information all on one page?
-
So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for.
Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase )
This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least.
Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing.
Besides being as general as possible when posting questions here. Thanks for any feedback and even crystal ball guesses.
-
Hello Deacyde,
As you've probably guessed, this is a difficult question to answer without actually seeing the site and the content in question. However - generally speaking - it is best to consolidate your efforts on fewer pages.
Related to that, even though there aren't any other "synonyms" that produce much traffic, making sure you are writing about the topic in a natural way, using related words, synonyms, co-occurrence words... should help.
Links are often the big factor in cases like this, all other things being equal. I assume these pages have content that would entice people to link to them?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to optimise 2 (almost) identical ecommerce pages
I have an ecommerce site selling only 1 product on subscription. However, I want to offer a free trial of the product on 1 page, and a buy it now on the other, thus 2 pages, but selling exactly the same product. I also thought it would give me the opportunity to rank both pages for separate keywords? Will this strategy work, or should I just look at combining both of these pages into 1 ? If so, would I then just build out blog content around my keyword list? Many thanks
Keyword Research | | Ecolaundry0 -
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Parent pages and seo
Hi Im designing a new website and want my seo to be as good as poss. (obviously 😉 ) What the situation with parent pages and urls. My idea is this keyword dog training with a page all about dog training. but then another page would be whistle training. is there any benefit or disadvantage to so it this way www.mysite.com/dog-training/whistle-training/ Thanks
Keyword Research | | TIG990 -
Creating a new page versus adding to existing page (for targeting a keyword phrase)
What are your considerations when deciding whether to create a brand new page versus adding content to an existing page when targeting a new keyword phrase on your site? My thought is that if it is mildly competitive, a new page would make more sense since you can optimize the title tags and URL. But if it is long tail and low competition, you would be better off to add a paragraph to an existing page to minimize diluting your website by adding more pages.
Keyword Research | | ProjectLabs0 -
Is it considered spammy to have multiple pages on the same site optimized for the same keyword?
Is it OK to keyword-optimize multiple pages for the same keyword? Is it beneficial, hurtful, or not a major factor either way?
Keyword Research | | 406lucy0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
How Many Keywords Should You Target Per Page?
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?
Keyword Research | | MichaelWeisbaum0 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0