"If a company has multiple practice areas, are there any advantages to having specialized local listings for each specific practice area?"

[sixspokemedia]

Hello Staff of SEOMoz!

I just had a question regarding specialized local listings.  Are there any advantages to having specialized local listings? (An example would be if we were a medical company, having a listing for family practice, one listing for women's health) If there are advantages, what are those advantages compared to having general medical listings?

Thanks!

[j0a0vargas]

I consider great, include all addresses in the separate accounts Places. Always perform this procedure and brings good results.

The important thing is to set the right places. Including as much information as possible.

[JamesNorquay]

The first question to ask would be are all these medical locations in the same building/business on the same level for example then you will have issues with Google allowing verification for a whole bunch of different medical offerings, from what I have tested in the past.

If these locations are all from different areas/locations then yes I would advise on having seprate locations for each specific medical company.

Advantages of having seprate locations are:

You can target various content and images in separate location areas in Google places, you can target different practices, different keywords, yet you need to use the business name for the listing title.