Google Merchant Center
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Does anyone have experience with outcomes on listing your products under grouped search results as opposed to separated out. It seems that this can be easily accomplished by using a SKU that is different then others in the listing but I wonder if one ranks better over the other (it appears that grouped searched rank a bit higher). It seems that it would be best to take into consideration the audience you are targeting and what their habits are, i.e. would they be more likely to click on the group searches and look for products that way or do they want to find a reputable brand and would more likely click on that. Any help or thoughts would be appreciated as I am not really finding any information on this subject.
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Thanks for the input. In this particular case, the pricing is not an issue as the client has a MAP policy in place so they will actually have a lower or exact match price to their dealers. The issue is more about the best place for them to be visible and not so much about them selling products through the marketplace.
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Yea I agree. I have performed many searches on Google shopping and grouped listings seem to perform substantially better than individual listings.
However, that sucks because you don't want to list your products right next to your competition's if you don't want to right? Well the easy work around IMO is to amazon.com. Create a unique SKU and list that on your Google base feed as one of your unique identifiers. Also upload your product inventory to Amazon using this same SKU. Alter these product's prices in relation to your commission you are forced to pay amazon. In a head to head comparison (like what customers will see on Google shopping) it will drive customers to your store instead of Amazon. Using this method you will have all the benefits of a grouped listing, but none of the disadvantages. Plus, the sheer amount of ratings Amazon has will result in them pulling up your listing compared to others. Essentially you are paying amazon a small set fee in order for their help in Google Shopping results. I have used this strategy in the past for products that don't come from the manufacturer with a UPC, and it has worked for me.
Good luck!
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