Which SEO Metric is the most Important?
-
Hello
There are many SEO metrics like DA or MozTrust and even Other metrics such as cognitive SEO metric.
-
Just because Moz says you have the same score, it doesn't mean you have links in Googles eyes. I am a big fan of Moz so this isn't me knocking their software - buts its pretty easy to manipulate DA and PA either to show your site has higher metrics / or lower metrics.
Google also crawls more of the web than Moz, so Google could of found more useful links that Moz hence why they might rank above you.
It could also be that they have better user metrics or more people searching for 'brand name + query'
SEO isn't as easy as it was 5 years ago for working out why your competitors rank above you - there isn't a crazy formula anymore. Its softer metrics which are pretty hard to measure.
Concentrate less on them and more on your own site, can you get the site to load that little bit quicker, is your content '10x content' if not, make it 10x content.
Is your site super mobile friendly and I don't mean just "passing the google mobile friendly test" - that's the bare minimum, get real user feedback and try and improve it.
Is there anyway of keeping people on the site longer, could you produce a video.
Thanks
Andy
-
I see there are 200 factors to ranking, But in comparison, my site and my competitor are equal on-page and my site has better Trust rank,moz rank DA and PA authority. and in SERP, my site is number two and the other one is first of google! Its my question,Why?
-
I agree with logan- just to add one thought.
Seo Metrics like Domain Authority , link amount , link quality are no longer accurate since people send disavow files to google telling google to ignore certain links and the tools don't have the info. In short seo is an art and you need to pull all info available to paint your picture and different people will interpret the data differently.
-
yeah have to agree with Logan - there isn't 1 metric to analyse - its a combination of factors.
Google have publicly stated that there are over 200 ranking signals, so even if you 'win' in one metric you could be losing out on all the rest.
Sorry there isn't a one metric to determine your SEO score vs your competitors.
-
There are about as many answers to this question as there are SEO practitioners.
All things equal on-page, the tie breaker could come down to:
- Links
- Mobile-friendliness
- Trustworthiness of the site
- Expertise demonstrated by the content
- Overall authority of the site
- HTTP vs. HTTPS
- Usability of the site
These are a few examples, but it demonstrates the point that there are a lot of factors that are considered by Google when determining position.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
What One SEO Metric Would You Choose?
If you had to choose one SEO metric to measure a site's SEO performance what would it be? I know you shouldn't use one metric, but lets say you had 10 seconds to assess how well a site was probably doing from an SEO perspective. What metric would it be? *I also asked this question on the inbound forms.
Competitive Research | | eyeflow0 -
Can NoFollow Links Hurt SEO Efforts?
Hi Mozzers' I've been doing some research on a few sites and found that one or two contain allot of nofollow links, can these have a negative effect on seo efforts?
Competitive Research | | Kal-SEO0 -
What do the following metrics in the SEOMoz toolbar stand for: PA, mR, MT & DA?
I just downloaded the SEOmoz toolbar and found out several metrics that I need help to understand: PA mR mT DA Can anyone help with this?
Competitive Research | | amtnezschez0 -
Certainty or Uncertainty of SEO / Link Building
Hey there I'm new to both SEO and Seomoz. I have this personal site I've been working on SEO wise (slowly since I started learning from 0) and I have reached a point where the only missing thing for me to do is build links. However, the competitors for my site have thousands of links. From all I've read on the web regarding SEO&LinkBuilding, including articles in this site...the old method of spamming links wherever/whenever possible is now being penalized while the practice of manual/hand-built links of higher quality and lesser quantity is rewarded. So I went ahead and approached several linkbuilding companies and one thing that struck me was the level of uncertainty regarding the chances of getting a site to get to the first page. I understand there's factors you cannot predict or control, such as what your competitors are doing on the SEO front...but ultimately, I'm curious as to how do you effectively gauge the possibility of getting to the top page of any keyword combination? Especially when dealing with clients... since apparently whoever 'guarantees' you anything is a fraud or uses blackhat techniques...how do you pitch the 'uncertainty' to the client? Likewise...how do you know if you can make it to the top page or viceversa? Cheers
Competitive Research | | Sotkra0 -
Crazy SEO question (maybe I'm missing something?)
OK - so one of our customers just called us and told us an interesting story: A local SEO company called her yesterday to try to sell their services to her. She's in the process of starting SEO services with us, so she told them she wasn't interested. The sales guy told her that they were better (without even asking who she was currently using) and asked her for a term that she'd like to rank higher for. She said she'd like to rank higher for "spray in bedliners northern ky" and he said "Gotcha, call you tomorrow" He called back just now and told her to look at Google. She's now ranking number one for that term. He didn't have access to her site, so he wasn't able to change anything on her site. He won't tell her what he did, and told her it was legitimate - but it seems to me that with only off-site tactics, it'd be nearly impossible to white-hat her site to number one overnight... Any ideas what he's doing? First of all, we want to be able to tell her what he's doing, because she's curious. More importantly, we want to be sure he's not doing anything black-hat that's going to hurt our client's site. Thanks for your help, Mozzers!
Competitive Research | | Greg_Gifford0 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0