301 redirects
-
One of our employees took an SEO class recently. She was told that having too many 301 redirects can hurt SEO. I have never heard of 301 redirects as having a negative impact. Any thoughts?
-
Load time isn't that much, same domain redirects only take 16-25ms. I would be more concerned with cross domain redirects.
-
I would also be concerned with load time and the effect it can have on user experience and bounces back into the serps.
-
There is no limit to the number of redirects that Google is willing to crawl within a site. However, there's a limit to the number of redirect chains that they'll crawl. A redirect chain is when one page redirects to a page that redirects to a page that redirects ... and so on.
-
It can have a negative impact if you have redirect chains. Matt Cutts discusses 301 redirects and their impact.
-
Having too many 301 redirects in a chain can have a non-positive impact. I.e. Don't 301 a page to another page that 301s to another page that 301s to another page, etc. etc. etc. Google once stated they could do 5 pages in a 301 chain before giving up. But honestly, why would you choose to redirect to a redirecting page when you could point it at something much more relevant? But as for having a bulk of 301s, I wouldn't worry. If you had 300 different pages that were all being redirected to 300 other pages, google would not devalue you for it. If your redirects are relevant and are good for the user experience, then you're fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect from query string to new static page
If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
Soft 404 error for a big, longstanding 301-redirected page
Hi everyone, Years ago, we acquired a website that had essentially 2 prominent homepages - one was like example.com and the other like example.com/htm... They served the same purpose basically, and were both very powerful, like PR7 and often had double listings for important search phrases in Google. Both pages had amassed considerable powerful links to them. About 4 years ago, we decided to 301 redirect the example.com/htm page to our homepage to clean up the user experience on our site and also, we hoped, to make one even stronger page in serps, rather than two less strong pages. Suddenly, in the past couple weeks, this example.com/htm 301-ed page started appearing in our Google Search Console as a soft 404 error. We've never had a soft 404 error before now. I tried marking this as resolved, to see if the error would return or if it was just some kind of temporary blip. The error did return. So my questions are:
Intermediate & Advanced SEO | | Eric_R
1. Why would this be happening after all this time?
2. Is this soft 404 error a signal from Google that we are no longer getting any benefit from link juice funneled to our existing homepage through the example.com/htm 301 redirect? The example.com/htm page still has considerable (albeit old) links pointing to it across the web. We're trying to make sense of this soft 404 observation and any insight would be greatly appreciated. Thanks!
Eric0 -
Handling 301 Redirects when Moving from IIS to Apache Linux
I am moving a blog from domain A on IIS to domain B on Linux. Same posts and pages - different domain. I'm looking for a guide, article or steps on what needs to be done on the IIS side to make sure we do this correctly. Thanks !
Intermediate & Advanced SEO | | GlennFerrell0 -
303 redirect
Hi, 303 redirect is a good thing or not ? I have a homepage in 2 languages FR and EN > mywebsite.com/fr/ and mywebsite.com/en/. A 303 redirect is on mywebsite.com to mywebsite.com/fr/. Thanks D.
Intermediate & Advanced SEO | | android_lyon0 -
For a mobile website, is it better to use a 301 vs. a 302 redirect?
We are vetting a vendor for our mobile website and they are recommending using a 302 redirect with rel=canonical vs. a 301 redirect due to 301 caching issues. All the research I've done shows that a 301 is by far the better way to go do to proper indexing, which in turn will enhance our page authority. Thoughts on why a 302 would be a better fit than a 301 on our mobile site?
Intermediate & Advanced SEO | | seohdsupply1 -
301 redirect and improved ranking
I was wondering if a 301 redirect will improve my ranking. My subpages use to redirect to my homepage ( all the subpages of my site redirecting to my homepage) and my homepage use to have no redirect from non www.to www. ( other than thru google webmaster tools. I am sure why it was like this for my subpages... I was wondering if I can expect some improvements in ranking now that the redirect goes from the none www. to the www version of each subpage and not to the homepage. By the way what was the issue ( was I telling google ) by re-directing all my subpages to the homepage ? was I making google think that my subpages and my homepage were all the same ? was I sending all the link juice from the subpages to my homepage ? etc... Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Very Puzzled --- 301 ReDirects Did Not Work - Lost Rankings - Any Thoughts?
This one has us stumped and frustrated, hopefully someone out there in SEOMoz land can give us some thoughts and/or suggestions on what's going on and how to remedy. This is a follow-up to a post I made awhile back. Here is an excerpt from the original post -- We currently have 3 different versions of our State Business-for-Sale listings pages - the versions are: Version 1 -- Preferred Version (Links on Homepage www.businessbroker.net) http://www.businessbroker.net/State/Vermont-Businesses_For_Sale.aspx Title = Vermont Business for Sale Ads - Vermont Businesses for Sale & Business Brokers - Sell a Business on Business Broker (I realize the title needs work) Version 2: (Links on this page: http://www.businessbroker.net/listings/blistings.ihtml) URL Prior to 301 change --- http://www.businessbroker.net/Businesses_For_Sale-State-Vermont.aspx Title = Vermont Business for Sale | 120 Vermont Businesses for Sale | BusinessBroker.net Version 3: (Links on this page: http://www.businessbroker.net/businessesforsale.ihtml) URL Prior to 301 change --- http://www.businessbroker.net/listings/business_for_sale_vermont.ihtml Title = Vermont Businesses for Sale at BusinessBroker.net - Vermont Business for Sale While the page titles and meta data are a bit different, the bulk of the page content (which is the listings rendered) are identical. OK, so we decided to test this on 5 of our State pages - I will use VERMONT in this discussion. We did 301 ReDirects on Version 2 and Version 3 -- they now redirect to Version 1 - we did the redirects and also changed the URL's on the pages. Prior to the change, we were ranking for keywords like "Vermont Business for Sale" and some other similar keywords -- on 1st page of Google --- now, we have lost our rankings big time. Did we do something wrong? I thought when you did 301's the majority of link juice was supposed to be preserved (losing 10% or so) -- this didn't happen in our case. Any help on what we can do would be appreciated. We only did 5 States as a test and also noticed big drops for Maine as well. These were both states where VERSION 2 was the page that was showing up in SERPs. Thanks in advance for wading through this long post and any help you can provide!! Matt
Intermediate & Advanced SEO | | MWM37720 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0