Putting review aggregation in product's navigation
-
Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?"
Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo."
What do you guys think?
-
Ahh I see.
Sorry then, this isn't something I have actually tried for myself or any clients so don't have any data to give you that would be useful I'm afraid.
-Andy
-
Thanks! I didn't mean in terms of penalization. I was just wondering if the people here thought it would negatively affect conversions, which is what I believe Rand was suggesting.
Sorry, I should have given more backup.
-
Hey Edward,
I would be hugely surprised if you got anything from doing this at all, but the only way to tell what it will do for you, is to test it. I highly doubt you would get any sort of a penalty for doing this, but I certainly wouldn't roll it out across the site.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will shortening down the amount of text on my pages affect it's SEO performance?
My website has several pages with a lot of text that becomes pretty boring. I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally. Will shortening down the current copy have a negative effect on my SEO performance?
On-Page Optimization | | Liquid20150 -
Too many links per page? Double navigation on every page...
I have a client with navigation across the top of each page plus the same nav links in a sidebar on every page. Can that duplication (or the sheer number of links) on each page have a negative ranking factor?
On-Page Optimization | | brm20170 -
Timeline on Moz's About Page
There has been a lot of talk about improving “About” pages on websites as of late. Moz actually has a really interesting About page, which includes a timeline. Are there any recommended WordPress plugins that can achieve a similar timeline effect?
On-Page Optimization | | VicMarcusNWI0 -
How do I fix duplicate page issue on Shopify with duplicate products because of collections.
I'm working with a new client with a site built on Shopify. Most of their products appear in four collections. This is creating a duplicate content challenge for us. Can anyone suggest specific code to add to resolve this problem. I'm also interested in other ideas solutions, such as "don't use collections" if that's the best approach. I appreciate your insights. Thank you!
On-Page Optimization | | quiltedkoala0 -
How can I maintain my website's authroity if I change the domain name?
I have 2 sites. Site A is doing well and growing, but has a low Domain Authority. Site B is older, has a higher authority but I want to retire it as the site's topic is well dated. Can I move all of my content on site A, to site B, change site B's name to Site A's name keep its higher authority and add all of the content and 301 redirect from site A to site B? Whew, Thanks for any thoughts, Jeff Strassman
On-Page Optimization | | biggieshaws0 -
Status of Ajax and SEO? Changing navigation from plain HTML to AJAX.
We will change an old school HTML drop down navigation for an AJAX drop down one. What's your experience in regards to Google indexing AJAX? I know that Google is now able to read more stuff than in the past, but I need some stories "from the trenches" if you're willing to share. Thanks in advance.
On-Page Optimization | | gerardoH0 -
I think my site's HTML is good but I get 22 Invalid markup erros?
Most are all related to things like facebook like buttons and such. I'm using DOCTYPE 4.01 Traditional but no good. Any ideas? www.jaaron-wood-countertops.com
On-Page Optimization | | JAARON0 -
Best URL Structure For Products That Are The Same
I know that the url structure is very important for seo preferably using the keyword. But is it okay to have the same url with the product number at the end ? Each of our products have a name with a product number. Or will this cause to many similar urls? or if the folder is the name of the product that needs to be optimized, can the page just be called the product number? Example: Say you have a 20 different product lines and they are all catagorized in the appropriate folders, and need to be optimized for the actual product name. XXX (folder name ) WWW-PR-123 WWW-PR-1234 WWW-PR-12345 WWW-PR-123456 what would be the best url structure? Can they have the same begining? The product name? something like: www.example.com/xxx/www-pr-123.php www.example.com/xxx/www-pr-1234.php or www.example.com/xxx/pr-123.php www.example.com/xxx/pr-1234.php
On-Page Optimization | | hfranz0