Putting review aggregation in product's navigation
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Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?"
Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo."
What do you guys think?
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Ahh I see.
Sorry then, this isn't something I have actually tried for myself or any clients so don't have any data to give you that would be useful I'm afraid.
-Andy
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Thanks! I didn't mean in terms of penalization. I was just wondering if the people here thought it would negatively affect conversions, which is what I believe Rand was suggesting.
Sorry, I should have given more backup.
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Hey Edward,
I would be hugely surprised if you got anything from doing this at all, but the only way to tell what it will do for you, is to test it. I highly doubt you would get any sort of a penalty for doing this, but I certainly wouldn't roll it out across the site.
-Andy
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