Marketing webinars and other resources

[Brando16]

If I were to start creating individual pages for things such as webinars or other resources for our visitors to consume would I be running the risk keyword cannibalization? The webinars cover topics around our products and services so my fear is that the content might compete with our product and service pages.

I noticed here at moz that each webinar does not have it's own page and just links to the registration page (https://moz.com/webinars).

[DmitriiK]

Hi there.

Well, there are several things you can do to avoid cannibalization:

1. When creating pages for individual webinars - do not post/duplicate content from product pages, just write a description what webinar is about + typical info about webinar - times, speaker info etc.
2. If you do post duplicate content from product pages - use either meta robots or robots.txt to prevent indexing those pages.
3. Add canonical links from these webinar pages to product pages to "redirect" all the juice and rankings.

I think these are the ways to do it, #1 is the way I'd approach it.

Hope this helps.