Marketing webinars and other resources
-
If I were to start creating individual pages for things such as webinars or other resources for our visitors to consume would I be running the risk keyword cannibalization? The webinars cover topics around our products and services so my fear is that the content might compete with our product and service pages.
I noticed here at moz that each webinar does not have it's own page and just links to the registration page (https://moz.com/webinars).
-
Hi there.
Well, there are several things you can do to avoid cannibalization:
- When creating pages for individual webinars - do not post/duplicate content from product pages, just write a description what webinar is about + typical info about webinar - times, speaker info etc.
- If you do post duplicate content from product pages - use either meta robots or robots.txt to prevent indexing those pages.
- Add canonical links from these webinar pages to product pages to "redirect" all the juice and rankings.
I think these are the ways to do it, #1 is the way I'd approach it.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our Sites Organic Traffic Went Down Significantly After The June Core Algorithm Update, What Can I Do?
After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day. Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady, or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?
Algorithm Updates | | NBJ_SM2 -
Mobile Usability Issues after Mobile Frist
Hi All A couple months ago we got an email from google, telling us - Mobile-first indexing enabled for https://www.impactsigns.com/ Ran the test on MOZ, Mobile usability shows 100% Last week got an email from google - New Mobile usability issues detected for impactsigns.com Top new issues found, ordered by number of affected pages: Content wider than screen Clickable elements too close together I can not seem to figure out what those issues are, as all content is visible. How important are these 2 issues? Since we are now on the mobile first side?
Algorithm Updates | | samoos0 -
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
What does it mean to build a 'good' website.
Hi guys. I've heard a lot of SEO professionals, Google, (and Rand in a couple of whiteboard Friday's) say it's really important to build a 'good' website if you want to rank well. What does this mean in more practical terms? (Context... I've found some sites rank much better than they 'should' do based on the competition. However, when I built my own site (well-optimised (on-page) based on thorough keyword research) it was nowhere to be found (not even top 50 after I'd 'matched' the backlink profile of others on page 1). I can only put this down to there being 'good quality website' signals lacking in the latter example. I'm not a web developer so the website was the pretty basic WordPress site.)
Algorithm Updates | | isaac6630 -
What is the appropriate Robot.txt to unblock if Google cannot get all the resources from my homepage?
Hello everyone. I did some research as to why my website has decreased in the Google search rankings recently. After reading this Yoast article I believe it's because the robot.txt files I have set up on my wordpress website. The following is a screen shot of the results of a fetch & render query of my webpage.Googlebot couldn't get all resources for this page. Here's a list: URL Type Reason http://fonts.googleapis.com/css?family=Open+Sans:400,600,700,800%7CPT+Sans:400,400italic,700,700italic%7COswald:400,300,700&subset=latin,latin-ext Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/slick-contact-forms/css/admin.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/contact-form-plugin/css/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/hupso-share-buttons-for-twitter-facebook-google/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/latest-post-accordian-slider/css/lpaccordion.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/latest-post-accordian-slider/css/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/dynamic-captions.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/revslider/rs-plugin/css/static-captions.css?rev=4.1.1&ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/wp-email-capture/inc/css/wp-email-capture-styles.css?ver=1.0 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/stylesheet.min.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/style_dynamic.php?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/themes/infographer/css/custom_css.php?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/convertable-contact-form-builder-analytics-and-lead-management-dashboard/assets/css/convertable.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/google-maps-widget/css/gmw.css?ver=1.66 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-content/plugins/acurax-social-media-widget/style.css?ver=3.9.1 Style Sheet Denied by robots.txt http://www.kmollinslaw.com/wp-includes/js/swfobject.js?ver=2.2-20120417 Script Denied by robots.txt My current robot.txt settings are as follows; User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/ Disallow: */xmlrpc.php Disallow: */wp-*.php Disallow: */trackback/ Disallow: *?wptheme= Disallow: *?comments= Disallow: *?replytocom Disallow: */comment-page- Disallow: *?s= Disallow: */wp-content/ Allow: */wp-content/uploads/ ```What to I need to allow/disallow to allow Google spiders to properly read my website?
Algorithm Updates | | gamesotd0 -
How to write a good resourceful SEO enabled article
We have our saas based website - most of our online customers are those who keep coming back to us and my GA is full of their footprints. I completely want to concentrate on getting hold of those who might really need our software and as of now are not able to find them . Including keywords through which people might want to find us is one of the ways. Next how do I publish that to the majority of the users to find and get traction better on that article or post? Would posting links to facebook twitter etc and getting people to find those articles there and link back and come on our main website to read it - will this help? We sell cloud based software but have various domains where our customers can make use of it. There are at least 5-10 of them. We don't have content at all on our website. In a few simple steps how can I get started with this - Content generation **Linking back the content ** Generating good foot falls from users to those cotent Notching up on google for those content page A detailed insight would prove much helpful Thanks
Algorithm Updates | | shanky11 -
What is the most reliable source for search engine market share?
I would like to look at data or sources to get the most accurate measure I can on search engine market share. Does anyone have reliable sources on search engine volume/market share etc?
Algorithm Updates | | MarloSchneider0 -
Issue: Having to Fight Product Marketing to Use Keywords
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this. A little background: I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it. It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company. I had a co-worker say to me:
Algorithm Updates | | SmartBear
"We may have to start making [pages] meaningful to the human visitor than satify the bot army". My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it." Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route. What are some of your responses to these types of remarks? Hopefully this will make for a good discussion.0