Why have I slipped off the 1st page?
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Hi Forum, this has me baffled. I'm an experienced SEOer and have many sites ranking well for their clients but this one has me completely demented.
I work for Easigrass.com and we used to rank on page one for the key term "artificial grass". Now we're on page 3 and this has all happened since we launched the new (Better) site in February 2016.
We have better content, better seo, better social media and better linking than all of the major competitor sites but we still seem to be falling down the ranks. I don't know if its me just trying too hard and missing simple things but I cant see if we're being penalized or not.
For searches performed in the UK we're currently 22nd (we used to be 5th!) Our competitors are;
artificial-grass.com
expressgrass.com
artificialgrass-direct.com
artificiallawn.co.ukThe one area that keeps popping up is potentially keyword stuffing but that can't be the only problem. We must be getting penalised somewhere!
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You probably have quite a few issues going on that would account for the drop in rankings. One that jumps out at me is that the site does not appear to be optimized for international SEO. For example, you have a subdirectory for Denmark with pages in Danish, but there's no hreflang tag to let Google know which country or language you are targeting. In fact, the tag for those pages includes lang="en-GB", indicating that the site is in English targeting the UK.
Here are some resources for International SEO that might help.
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