Why have I slipped off the 1st page?
-
Hi Forum, this has me baffled. I'm an experienced SEOer and have many sites ranking well for their clients but this one has me completely demented.
I work for Easigrass.com and we used to rank on page one for the key term "artificial grass". Now we're on page 3 and this has all happened since we launched the new (Better) site in February 2016.
We have better content, better seo, better social media and better linking than all of the major competitor sites but we still seem to be falling down the ranks. I don't know if its me just trying too hard and missing simple things but I cant see if we're being penalized or not.
For searches performed in the UK we're currently 22nd (we used to be 5th!) Our competitors are;
artificial-grass.com
expressgrass.com
artificialgrass-direct.com
artificiallawn.co.ukThe one area that keeps popping up is potentially keyword stuffing but that can't be the only problem. We must be getting penalised somewhere!
-
You probably have quite a few issues going on that would account for the drop in rankings. One that jumps out at me is that the site does not appear to be optimized for international SEO. For example, you have a subdirectory for Denmark with pages in Danish, but there's no hreflang tag to let Google know which country or language you are targeting. In fact, the tag for those pages includes lang="en-GB", indicating that the site is in English targeting the UK.
Here are some resources for International SEO that might help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do about one site dominating search results? (multiple pages ranking)?
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results. Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
Competitive Research | | davidwaring0 -
Out of Stock page ranking
When a competitive site is consistently ranking for a product that is never in stock, or in some cases, has been discontinued for several years and will never again be in stock, is there a way to communicate that information to Google?
Competitive Research | | ChristopherGlaeser0 -
Good moz rank and trust, terrible page and domain authority
I have this happening both for page and domain. For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range. The same happens for home page metrics and the metrics are about the same. What can cause this authority discrepancy?
Competitive Research | | adrianmn0 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
Static Html Pages V/s Wordpress - For open content pages?
Hi there. I am worried a bit about static html pages or wordpress as an instance to write down open page content for our website. We are a product based website - primarily Saas based product. But with time we have seen that if we write more content people will be able to find us better,. Earlier our blog resided on blog.example.com now we are moving it to example.com/blog/ Issues - I really want to know that I need to generate lots of fresh content so I am using wordpress as the blog medium and content generation medium too. Basically the wordpress instance will be a content generated pages. I can also have static html page based content but then our content writers will always have to take the help of develoeprs to publish it to our sites. Whats the best way to go about this keeping SEO really crucial in mind? Thanks for your time and help!
Competitive Research | | shanky10 -
How can I find the pages on my site with the highest page rank?
I have a lot pages on my site and I'm wondering if there is a tool out there that will find all the pages with the highest pagerank for me? Also, it would be helpful to find that on competitors sites as well. Any ideas?
Competitive Research | | shawn810 -
How many Page Rank 8 sites are there?
Anyone have any estimate of how many Page Rank 8 sites are out there? Best, Steve
Competitive Research | | Aggie0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1