Question on structuring URLs in a Drupal CMS - Adverse SEO or Analytics impacts?
-
Hello Moz Community,
We're building out a health system (think a bunch of hospitals and clinics etc.) website on Drupal for the first time. Nebraskamed.com is our domain.
Because we're using nodes instead of pages, our URL structure can pretty much be whatever we think makes sense.
Our proposal is to drop /blog/ and related terms from the URL structure, because it doesn't really mean anything to the user. Instead, we'd use the service line "cancer" for example, followed by the name of the blog post or document.
Example: nebraskamed.com/cancer/10-bone-cancer-myths
Do you see any red flags (perhaps with SEO or Analytics for example) to what I'm proposing? domain name/service line/blog-post-name
If so, do you have a URL structure you advise?
-
I agree with Anthony, the new structure seems to be perfectly fine to me as well in terms of SEO & Analytics.
-
Essentially it sounds like you simply want to eliminate a /blog/ directory and instead use a keyword rich category slug as a directory for each article. That URL structure is just fine. You will still be able to filter your analytics by category performance and the URL is easy to understand as a user.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Phantom search results showing up in analytics
Hi, I'm getting these weird phantom search results showing up in my analytics account which is skewing my results. I have a wordpress site, and I do have some custom search results pages, but analytics is telling me these hits are coming from google- which I doubt. The end of the query string (&cat=plus-5-results) is not coming from a link created within my site. Anyone have any ideas? Failing that, would somebody be kind enough to explain how I can ignore these hits, but retain other, valid search result requests? Thanks reading! Will Screenshot%202019-05-16%20at%2022.32.10.jpg
Reporting & Analytics | | madegood0 -
Been stuck on seo duplication issues shopify
hey there we have been working on some of our webshops and recently started with analytics/moz,but we have basicly hit a brick wall when it comes to www.krawattenwelt.de since we have had 5k high priority issues (duplicate content) and 20k medium priority issues now i have tried a large amount of solutions regarding the duplicate content issues but it didnt work so we basicly reverted it back to for now and i have the feeling i am really running out of options is there anyone who has an idea on how to do this? duplicate content issues are as follows example:http://krawattenwelt.de/collections/budget-9-15 issues with:http://krawattenwelt.de/collections/budget-9-15/modell_normal and with:http://krawattenwelt.de/collections/budget-9-15/modell_normal?page=1
Reporting & Analytics | | WebMaster2050 -
Disparity between analytics click and WMT clicks.
There's no correlation between click in the 'search queries' report in WMT and analytics. Analytics organic google traffic is over double what is shown in webmaster tools. When I look at the graphs over the last 30 days in each they look similar its just that analytics is showing more traffic than WMT. I've checked I only have the analytics code once on the page. What could be causing this?
Reporting & Analytics | | SamCUK0 -
Changing URL Parameters in Webmaster Tools
We have a bit of a conundrum. Webmaster tools is telling us that they are crawling too many URLs: Googlebot found an extremely high number of URLs on your site: http://www.uncommongoods.com/ In their list of URL examples, all of the URLs have tons of parameters. We would probably be ok telling Google not to index any of the URLs with parameters. We have a great URL structure. All of our category and product pages have clean links (no parameters) The parameters come only from sorts and filters. We don't have a need for Google to index all of these pages. However, Google Analytics is showing us that over the last year, we received a substantial amount of search revenue from many of these URLs (800+ of them converted) So, Google is telling us they are unhappy. We want to make Google happy by ignoring all of the paramter URLs, but we're worried this will kill the revenue we're seeing. Two questions here: 1. What do we have to lose by keeping everything as-is. Google is giving us errors, but other than that what are the negative repercussions? 2. If we were to de-index all of the parameter URLs via Webmaster tools, how much of the revnenue would likely be recovered by our non-parameter URLs? I've linked to a screenshot from Google Analytics ArxMSMG.jpg
Reporting & Analytics | | znotes0 -
Analytics - 'other'
When i look in GA under Channels (under Acquisition) 'other' is listed What is 'other' ? I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode. Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits. Hence Seo can take credit for much of that traffic, is this correct ? Many Thanks
Reporting & Analytics | | Dan-Lawrence0 -
No option to connect to google analytics!
I figured it out had to click on the pencil icon. On GA looks like this http://orlandocouponsfree.com - http://orlandocouponsfree.comUA-9313894-1orlandocouponsfree.combut url is http://www.orlandocouponsfree.com/Is this an issue? When I tried to connect to google analytics yesterday. There was a connection issue with Moz & GA. I refreshed page hoping it would help. Now it won't let me choose domain. When I view campaign it says I should connect properties. [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG] I click link and get to this page which doesn't provide my an option. http://analytics.moz.com/settings/campaign/89561.117561 [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG]
Reporting & Analytics | | touristips0 -
Wordpress SEO vs Regular Site SEO
Hey Mozzers I'm building a Wordpress-powered site (self hosted on different domain). I know there are different plug-ins and whatnot for Wordpress SEO, but what exactly am I getting myself into? Am I required to use these plug-ins even if I already know how to do regular SEO on-page coding, or are they mainly dumbed-down tools for mom-bloggers to use? Am I still able to use Google Analytics as I am with a regular site?
Reporting & Analytics | | Travis-W
What else is there to think about? Thanks!0 -
How do I unlink my Google Analytics Account from SEOmoz?
Hi, I am new to the community and have a very basic question concerning the internal settings for SEOmoz. How do I unlink the Google Analytics Account from SEOmoz. I am sure there is an easy answer to this. Thanks for helping!
Reporting & Analytics | | sandoery0