Why is Page Authority dropping?
-
Hi
I'm trying to review pages which have previously ranked, but in March have dropped out completely.
Some of these pages I can see have dropped to having a Page Authority of 1, we haven't changed anything on these pages, so is there a reason why the authority has dropped? These pages only had around 8 - 10 Page Authority to begin with.
I'm trying to identify why we have lost keywords, and if it has anything to do with the Google Updates in March
Here are examples of the pages with drops:
http://www.key.co.uk/en/key/heavy-duty-shelving-1830x1830mm-blue-orange
http://www.key.co.uk/en/key/metal-feet-for-heavy-duty-steel-shelving
http://www.key.co.uk/en/key/health-and-safety-law-poster-a2Thank you!
-
Hey,
Yes sorry you've lost me!
I've seen a lot of backlinks from one of our sister companies in March, they are no follow, but they're footer links - would this have any impact?
Thanks!
-
Hello Becky,
As other said before, it could be a problem related to the "authority" passed by the backlinks.
But! I do strongly believe that there is no problem in your site nor in your backlink profile. Remember that PA and DA are logaritmic metrics with a maximum of 100. So if the most authoritative pages get better backlinks and increase their linkjuice there is no room to get a higher than 100 score. That said, all scores below that will decrease.That must not be confused, you might have a better authority but the best pages too, therefore your PA/DA decreased even with a better metrics.
This might be a little confusing, so if you don´t understand afer my explanation, please let me know.
Best wishes.
GR. -
Hi,
Check your backlinks. Probably one of them are not link to your blog anymore. You can check your backlinks with Moz Open Site Explorer.
-
Hi,
Have you checked the health of your backlinks, specifically to those pages? A client of mine disavowed a large number of domains and lost some PA, however this should return once the low value of the disavowed backlinks is recognised.
On a related note, have you seen a large increase in backlinks and analysed the "spam score" of those domains?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate website got indexed: Caused rank drop?
Hi all, We have replica of our website with exact pages and content. That website got indexed by mistake and allowed for bots for more than 10 days. Our ranking dropped now and we moved from 2nd page to 5th page. But previously we had this happened and didn't hurt much. We got punished now? Thanks
Algorithm Updates | | vtmoz0 -
Why Google changed our page-title suddenly which has been same for years
Hi all, I know Google shows a different page titles. Happens when over optimised or when we copied competitors page title. But we did neither. Suddenly Google changed our homepage page title in search results. Our page title suffix "brand name" has been moved to beginning. Our page title is still for years.
Algorithm Updates | | vtmoz1 -
Is there any way to prevent Google from using structured data on specific pages?
I've noticed that Google is now serving what looks like host-specific video cards on mobile for our site. Is there any way to control which videos are included in these lists without removing the structured data on those clip pages or user pages? We don't want to noindex those pages but we don't want content from those pages to appear as video cards. 1kzPW
Algorithm Updates | | Garrett570 -
Website dropping from page 1google uk
Hi all, Firstly let me stress I am not really SEO minded, I know the very basics and that is about it. I am a driving instructor in the UK and have had my website (Wordpress) on page 1 for about 3 years now round the position 3 mark but for the last few months it has been dropping and is now right at the bottom of page 1 so no doubt a few more days and it will vanish completely from page 1 of google.co.uk . I was wondering if someone could just have a quick look at the page to see if they can see anything obvious that wouldn't be seen by me! The search term is " Driving Lessons Worcester " and the page that has always show on page 1 of google is .. http://www.passlee.com/driving-lessons-worcester.html I also had another site on page 1 for about 2 years which was www.drivinglessonsworcester.com this has also vanished to page 5 over the last 3 to 4 months. What really hurts is I made a website for another local instructor using WP and with similar setup to mine and that is now showing as No.1 on page 1 of google.co.uk!! So how is it the website I did for him is doing amazing yet mine is dieing a death when they are setup the same way but obviously different content! As I said I barely know the basics , I am sure a lot of you are thinking " Just go research " which I know I should and no doubt will, but I just wanted someone to have a very quick look to see if there was anything obvious! Kind Regards Lee Francis
Algorithm Updates | | germinus0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
So, useless link exchange pages still work?!
After 3 years out of SEO I thought things might have moved on, but apparently not. Bit of back link research and all the top sites in my niche have tons of reciprocal links to barely relevant sites. Do I really have to do this? I mean I thought this was so out of date, it's not much better than keyword stuffing. So, should I just forget my lofty principles asking myself 'is this of any value to my users?' and just take the medicine?
Algorithm Updates | | Cornwall0 -
Measuring Author Rank
It's pretty clear that "AuthorRank" is going to be a big thing for SEO. Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric. Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined? Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look? This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now. Best, Matt.
Algorithm Updates | | MattBarker3 -
How do I rank multiple pages for my busness/domain name?
When someone searches for our business's name (which is also the domain name) we have one listing (with sitelinks) at the top - however I would also like to rank 2nd, 3rd and 4th for this term. Any suggestions on how this might be done? Thanks.
Algorithm Updates | | CaBStudios0