Keyword Restrictions - Advice on Best Practices
-
Hi.
I looking to the community for support around how others have dealt with restrictions involving keyword usage. I have a client that is within the health supplements industry, and though not as highly regulated as medicine, they still have restrictions on words they CANNOT use on their store/website. Which of course is restrictive when you are trying to help them rank for Diabetes Supplements, but they can't mention the condition at all.
So, what say the community, have you dealt with a similar issue? If so, how did/would you solve it? And can you share the solution/case study/website?
In general, I was thinking they create a stand alone blog that talks about alternative medicine, health conditions, ingredients/recipes, etc. First identify what people around, e.g. Diabetic Supplements are searching for and then build content around those searches. Then once the community has had time to grow, start offering banner ads that direct them to the types of supplements they are selling on their direct website. *Just so you know, I'd also advise to put a disclaimer on the blog so people knew who owned it.
-
Do not try keyword stuffing of your main keyword in the article or your page. It will do a negative effect on your page SEO. I'm working for the page nutrition veganliftz and I'm trying to balance the main keyword with LSI or related keywords.
-
Hahaha! Thanks Brent for the advice, and the your approach. It is appreciated.
-
Hurrah! I can contribute to you after your thoughtful reply to mine.
I worked with a supplement company within a different vertical and I was stopped by the exact same thing. Different claims they could not make because even though the supplement supported different functions - if you go out and crush three bags of McDonalds, the supplement isn't going to be able to do it job, thus the legal problem about statements and guarantees (funny world we live in).
I went the influencer route and avoided anything that could be tied to owned media making claims.
I'll use your example just for confidentiality but these were my steps:
-
anecdotal diabetic blogs
-
parents with diabetic children
-
athletes who manage diabetes
-
lifestyle blogs where the writer manages the ailment
-
etc
-
same thing on forums, Instagram, Youtube etc
Once the list was done, we reached out and tried to establish dialogue - admittedly our success rate was low @ around 7%. Some we paid for placement, others we simply produced the content and offered to amplify through owned social channels which had a substantial audience. I did not hit my personal goal in terms of total mentions however it was all done by the book and established some good ongoing relationships for the client which I handed over once we had momentum.
Hope that helps!
-
-
That's a tricky one. Looks like GNC has no fear -- but I'm sure they've also got a long line of corporate lawyers to back them up. I'd love to hear how you make it work. Good luck with the account. Best, Rhonda
-
Not sure if it is required by law, but their lawyer has advised them to stay away from what they can and can't do, and having an onsite blog with the mentions of conditions is a no, sadly. To bad as the equity of the home site would help the blog. I also know that the FDA is starting to regulate the supplements industry more, so they are picking and choosing their battles.
-
Is that required by law?
-
Thanks for your response rhonda002. Your thoughts are along mine, so it's validating - thank you. The only difference is it can't be onsite. It would have to be it's own stand-alone blog.
-
I haven't tested this theory, but for what it's worth...
I would create an onsite blog that caters to diabetics and offer information and education that's safe and legal to provide. Healthy diets, research, statistics, personal stories, and more. Think less about selling product and more about helping your visitors deal with diabetes in a healthy way like nutrition and diet.
In each of those articles, I'd toss in a CTA that leads them to the supplements - if there's a way to legally do that. Or perhaps you can link to a story on your site that has a person talking about how this has helped them? Testimonials, maybe?
Also I'd do some competitive research to find out how the big companies do it.
Hope that gets some ideas flowing for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Restricting SE bots.
Hi, on my main domain would restricting a folder (such as the helpdesk that uses whmcs which is awful from an SEO standpoint but is vital for my clients) from being indexed hinder my SERPs? Thanks in advance.
Content Development | | ITsoldSEO0 -
Blog and keyword advice
Hi, i am going to add a blog to my site to encourage more visitors as well as encourage google to visit the site more often but i am concerned on a couple of things. The blogs will be on weight loss hypnotherapy, anger management therapy and also gastric band hypnotherapy and i am concerned that by writing a number of articles on this topic that by using the keywords it will lower my rankings for the following keywords, gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy. To help you understand more, i have three sections which are gastric band hypnotherapy, anger management therapy, weight loss hypnotherapy, which rank well with google and i am worried that if i write about these subjects in my blog that it will reduce my rankings. Should i reduce the number of times i use the word gastric band hypnotherapy in my new blog articles and say only say the word once or twice so google does not thing that is my main page on the subject. any help would be great.
Content Development | | ClaireH-1848860 -
Best Blog Engine
We currently are using blogengine.net 1.6 and it's proving to be an SEO nightmare, with link loops causing infinite "duplicate content". I am trying to find the best blog solution as far as ease of use, clean content and good SEO. What do you use? What do you suggest? Thanks!
Content Development | | QuickLearnTraining0 -
Need help deciding how to display directory listings in way Google will like best
My blog site currently has maybe 100 posts and I do about 7-8 new a week. I am creating a directory for an this site, which will end up eventually being a few hundred or more entries eventually. In the directory browse/search listing, each directory listing will have a title and a short description (one or two lines) and will show about 10-20 per page. And then the user can click an entry to see more details for the particular directory listing. This is where I have a choice, and I want to know what is the best for my site, in Google's eyes of course. Options: 1. The listing detail is displayed on a separate page. 2. The listing detail is displayed below the entry that was clicked, on the same page, by use of jquery to slide down the other content blow it to make room for it. (It actually looks slick, I've tried it). If I were writing full, unique pages for each listing detail, I'd choose option #1. But the vendors are submitting the content. It's possible they might just copy and paste their site's About page into it, or they might not even add any more detail other than their address. I can't control it. So, if going with option #1, let's say a third of the vendors add nice unique content, a third paste in some dup content, and a third just leave it blank (there would still be an address, couple line short description, and a title on the page). Would this situation be good, not good or neutral for my site? I'm not sure if adding additional pages, maybe half to two-thirds of which could be somewhat duped or of minimal word length would be bad or neutral for my site overall. As for my existing and ongoing blog pages--they are all unique, long and Google seems to love them.
Content Development | | bizzer0 -
What are the best content writer sites?
Hi, I'm doing some work on a new blog and wondered if anyone could recommend some low cost content writers? I have only justed started researching this service, so any advice the SEOmoz community could give would be grately appreciated. Thanks in advance.
Content Development | | RBH0 -
On-Site Blog or Blog Service for Best SEO Results
I had a blog associated with my site, then I had to merge two Google accounts and to make a long story short, my old Blogger page won't transfer to the new account. So, I'm starting fresh. My Question: Would I benefit most from an on-site subdomain blog, adding content to my site on a weekly/monthly basis, or an off-site blog such as Blogger, linking back to pages and resources on my site? Then, any other juicy tips would be great. Honestly, I won't expect a large subscription base. There will be a natural draw for some trade associates, and I'll be linking and promoting them as well. Thanks for any input. I'm new to the community, and SEO, but really impressed with this community.
Content Development | | honestabejosh0 -
Advice Needed Just Dropped From PR 8 to PR6 - What Do I Do
Hi SEOMoz, I am the GM of http://www.scoop.co.nz Today (or possibly yesterday) we dropped from PR 8 to PR6. Have we been penalised by Panda 2? If so what do we do? I have seen posts about seeking a reconsideration, or something but do not know who to contact or what to ask. best regards
Content Development | | althecat0