Instagram for small manufacturing business?
-
Hi all,
We're a small business based in the UK that manufactures a range of PVC strip curtains and rubber site safety products. We have a presence on twitter, facebook, LinkedIn & google+... I've been considering Instagram for a little while now as I know we would have plenty to post (strip curtains are seen in multiple industries, it'd be great to post unusual applications that we've supplied to...) but I'm wondering what experience anyone has had with Instagram in an industrial manufacturing business... Is the audience there or would it be a waste of time for us? I've briefly looked through # but I'd like to know first-hand experiences!
-
Instagram can be a powerful tool for small manufacturing businesses to showcase their products, connect with potential customers, and build a strong brand presence. Here are some strategies to effectively use Instagram for your small manufacturing business:
-
Visual Storytelling: Utilize high-quality images and videos to showcase your products in action. Share behind-the-scenes glimpses of your manufacturing process to give followers insight into your brand's story and values.
-
Engage with Your Audience: Actively engage with your followers by responding to comments, messages, and mentions. Encourage user-generated content by reposting photos or videos featuring your products and tagging your business.
-
Utilize Hashtags: Use relevant hashtags to increase the discoverability of your posts and reach a wider audience. Research popular industry-specific hashtags and incorporate them into your content strategy.
-
Showcase Product Features: Highlight the unique features and benefits of your products through visually appealing content. Create carousel posts or Instagram Stories to showcase different product variations, uses, or customer testimonials.
-
Collaborate with Influencers or Partners: Partner with influencers or other businesses in your industry to reach new audiences and increase brand awareness. Consider hosting joint giveaways or promotions to incentivize engagement and drive sales.
-
Provide Value through Content: Share informative and educational content related to your industry or products. Offer tips, tutorials, or guides that demonstrate how customers can use your products effectively.
-
Use Instagram Shopping: If applicable, set up Instagram Shopping to tag products directly in your posts and Stories. This makes it easier for customers to discover and purchase your products without leaving the app.
By implementing these strategies, your small manufacturing business can leverage Instagram to effectively market your products, engage with your audience, and ultimately drive sales and growth.
-
-
Well you have an interesting product for instagram. My best advice would be to analyze the behavior of your target market. If your target market, or influencers of your target market, are on instagram, then follow then and create new relationships. As with any other tool, it takes time and dedication to grow a following and cimmunicate effectivley with the right people and businesses.
Use instagram as a brand awareness and relationship tool...never as a selling tool. The silver lining? You get an instagram link which im sure is a 100 DA.
-
Tough question here. Have you checked to see if comparable companies or competitors are on Instagram? And if so, are you able to gauge their success or lack thereof?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any benefits to using Google+ for business if it has no followers and no user engagement?
My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+ Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.
Branding | | AjazMozPro2 -
Should I thank a share on Google Plus (as a business)?
Hi, As all that manage their social channels, I often track some of the posts and how people interacted with them. My question is quite simple: As a business page - Should I thank someone for sharing my post?
Branding | | BeytzNet
I assume it would make them feel worthy and will probably cause them to share again... However, will my page's followers see that I thanked someone (and will doing so annoys them if I now thank 10 different people)...? Who sees a comment my page puts on another person's share? Thanks0 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
How to Merge Existing Google Local and Google Business pages?
Hey everyone, I'm getting a wee bit frustrated. I have looked at every blog post I can about merging Google Local and Google Business Pages and I can't figure it out. I already have a verified Google Local page here https://plus.google.com/107404063103285095864/about?gl=CA&hl=en-CA and a Google Business Page here https://plus.google.com/b/100116630212547145177/100116630212547145177/posts . Both are already verified. How do I merge these existing profiles which are already verified?
Branding | | jhinchcliffe0 -
One big site or lots of little sites? Which is better for SEO and my business in general?
I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?
Branding | | monetize-2660060