Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
-
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog.
Would greatly appreciate some insight!Thanks,
Christian
-
From Marketing point of view the existence of two different accounts is proper approach. Wedding has separate niche and therefore must have a separate account, it will be not correct to put wedding content into business account. Business account is full of information dedicated to your organisation, etc. Swamping it with wedding pictures is neither proper nor recommended. When there is a separate wedding account you can upload there wedding info, advices, pictures, share ideas of design, interior, wedding help articles. So it is great to directly target for people from the very wedding account. Business account must share info of your services, how you help brand development and there is no use to place any other info on business account.
-
Geoff, thanks for your insight and I greatly appreciate it! I suspected this was the correct route but just wanted to double check.
Cheers!
-
If it was me I would have different blogs. Any chance of cross selling in SM? Corporate people get married and vice versa. Really depends on your content strategy, resources and what you believe you can achieve in either space via SM. Can't see any SEO issues - except on the blog side.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
Best review sites for SaaS vendor
My client is a SaaS developer and I would like to begin some review acquisition activity. Just wondering if there is any knowledge out there with regards to what review sites google scrapes or uses as an indicator for such products (Yelp and Yellow pages not too helpful in this scenario). I have narrowed down Capterra, G2 Crowd and GetApp as having a good following - but any insights would be much appreciated.
Branding | | P.Myers0 -
How important is it for a business name to be spelled consistently?
If a company is Safe-Tec but the domain name is Safetechelmets (no dash) and the Twitter account is Safe-Tec Smart and the FaceBook is Safe-Tech Safety Gear, how damaging is this for SEO, and is there a way to prevent the damage without changing the Twitter Account, Facebook account of domain name? Thank you so much in advance.
Branding | | BirdIsTheWord2 -
Kickstarting a New Site
We have recently launched a new website, (domain has been registered to us for a time - just never got round to developing the website). Any suggestions on kickstarting quality traffic to get the ball rolling? Basic on page SEO work has been done and a little bit of link building, although the latter has been rather difficult to find bona fides sources. So far most of the traffic comes via referrals from bot's no actual valuable referrals or organic traffic (According to GA). And by the way, I'm NOT interested in people offering traffic bots 🙂 I'm just looking at ways of getting the site established organically, not interested in PPC at the minute. Thanks in advance for any suggestions. P.S. Please keep your answers as short as possible, I will request if I need any more information. Also please note down if you had a positive experience of your suggestion actually working. Many Thanks
Branding | | seoman100 -
Changing domain name and site design while recovering from penguin? Still SEO power in EMDs?
Our website recently suffered from a penguin update courtesy of some black hat techniques used by an SEO company we hired a few years ago. We are working on cleaning up and disavowing the old spammy links, but at the same time this penalty has hit us while we were working on making some major changes to our website. As a law firm we have 2 separate practice websites we are planning to merge under 1 domain to help boost our local results. Our problem is that the domain names for each practice are specific to the type of law they practice, so we will have to move both practices to a branded name domain that works for both practices. I thought since traffic was already affected because of the penguin update this might be an opportune time to change the domain name, but since I am far from an expert at SEO I'm wondering if there are variables I am unaware of that might make this decision a very bad one. Also we currently have exact match domains for our two different sites -- the way I understand it EMDs don't carry the same SEO weight they once did, but the firm is worried that losing the EMDs is going to cause a dramatic drop in traffic. If we keep the EMDs but permanently redirect them to the new site, will it maintain their SEO value? Would google consider that black hat and possibly penalize us for it in the future? Thanks for any advice or insight!!
Branding | | MyOwnSEO0 -
Any tools to mass unfollow Twitter unfollowers?
Hi, Is there any tools in the market that can mass unfollow twitter's unfollower? Thanks!
Branding | | chanel270 -
How do you calculate Share of Voice?
Traditional Share of Voice (SOV) used to be calculated by how much your industry on the whole spent on marketing and how much you're spending on marketing. But how do you calculate SOV for the web with different page rankings for multiple keywords, social mentions, and so on? Anyone have any ideas?
Branding | | optimalwebinc0 -
Buying twitter followers
OK, before anyone says anything, I know this isn't the right way to do things properly and that if I want to build a genuine and interested following base, I need to create some great content, tweet great things of interest and build a genuine and engaged follower base.... BUT ....Has anyone got any actual experience of using paid for twitter followers and if so would you recommend it or recommend any particular company who does it in the UK? I know there's companies who do it by getting reciprocal followers and others who just use bots to give you lots of 'useless' followers. I essentially want to know if it can work at all on any level and get you some degree of useful followers (i.e. people who may actually read your tweets as opposed to fake accounts).
Branding | | PeterAlexLeigh0