Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?

[isaac663]

Ok, So this really p*#%d me off the other day.

I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words.

Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent.

However, we're still getting clicks from searches like this one: **'binding services n worcestr' **

Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search?

Is this something we just have to accept having KW's on broad match mod/ phrase match?

[isaac663]

Thanks.  At least it's good to know that there no full proof way of avoiding this.

I think you're right about starting with exact match and expanding outward in this case.

It's a pity because we have some other campaigns that do well from broad match, capturing a plethora of variations on similar KW queries.  They vary rarely triggering wasted clicks.

Many thanks to you both.  I appreciate the response.

[Alick300]

Hi Issac,

If you are using broad match keyword then your search terms include misspellings, synonyms, related searches, and other relevant variations.

In case of negative keyword you have to add misspelled as negative keyword otherwise ads will triggers for misspelled search query.

Thanks

[elerman]

I haven't been able to completely avoid this, and have not been able to find an exact answer to this question. However, I have been able to reduce the amount of non-relevant keywords from appearing. Here are some suggestions:

• Decrease the number of broad keywords used in your campaign.
• Use more phrase match and exact keywords.
• Monitor your campaign and do at least two weekly reviews and go through search terms and continue to mark more negative keywords.

Finally, I highly recommend that you start with only exact matches and then expand to phrase and broad as you identify your best keyword fits from viewing search terms.

I Hope this is helpful.