Delay to rank for authority website versus new website
-
Hello,
I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ?
I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links.
I also read that some people publish content and rank within a week on competitive keywords.
So who is right, what is there to read in between the lines ?
-
The answer to this question depends upon
-- the strength of your site
-- the competitiveness of the niche
-- who is competing in the niche
-- how much work you plan to do to promote the page
-- your skill level
-- and many other factors
One of the biggest problems in online marketing is faced by the client who asks an SEO to promote his website. SEOs often give them a monthly price to work on the site - such as $1000/month - and have no idea of how long it will take to get a return for the client. SEOs can give a severely low number and work happily for a long time without producing results. Why? Because the SEO is doing $1000 worth of work per month but the competitors are doing $5000, and the client sees his rankings fall after hiring the SEO. Furthermore, the SEO might be charging $1000 and don't know what he don't know and that $1000 has negative value for the client - for example, those hit by Penguin.
It takes a lot of experience, knowledge and study to know how much force must be applied to move the needle. Sometimes you can know what to do and how to do it but you don't have the ability to pull it off.
"One may know how to conquer without being able to do it." Sun Tzu
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." Sun Tzu
-
Another huge proponent of the amount of time it would take to get ranked is the niche that you are in, and if it is national-rankings or local-rankings.
If you are a local business trying to get ranked for local rankings, it will be much quicker. I've seen rankings have massive changes in local SEO in a very short amount of time.
Hope this helps!
-
I remember emailing Rand a while ago and he mentioned a few days for them. My question was just for an average website that has been there for 10 years with a DA of about 40. My guess is that is should be 3 to 5 weeks whereas for a brand new website it can be 12 to 24 weeks... but that is just a guess ? Have you or anyone else experience with that ?
I know it is tricky to give an answer.
-
There's actually loads to read between the lines
Both are right.
Bottom line - newer sites will struggle more. It depends on how often you publish content, and how well does that usually do. If you're MOZ, your whiteboard friday post will probably rank within a couple of weeks for all target kwds. But that's only after years & years of creating great quality content which solved the queries of millions upon millions of searches.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Looking for help with my website
Hi does any one know of a good seo company that will get results, i.e., fix site issues and get the site improving in the serps.
Intermediate & Advanced SEO | | Taiger0 -
Why is my website not ranking? Has A grade on-site from Moz.
I have a website that I am trying to get to up the SERPs. However the site isn't appearing in the search - even when I search for the business name. The site is http://www.jl-engineering.com/ The keyword targeted is DPF Cleaning. Could anyone explain to me why the site isn't showing at all - and how to fix this? Thanks
Intermediate & Advanced SEO | | SWD.Advertising0 -
How are these sites ranking!?!
One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client. Does anyone have any idea how the following sites have managed to do this: http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance http://www.motortradefast.co.uk/ - 1st for motor trade insurance http://www.traders-insurance.com/ - 3rd for motor trade insurance http://www.multiquotefleet.co.uk/ - 1st for fleet insurance We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it. Any ideas at all?
Intermediate & Advanced SEO | | instinctive0 -
Guest Blogging Results - domain authority vs. page authority -
I have been guest blogging on various websites. The web pages that display my guest posts have zero page authority but a great domain authority of 60/100 or more. 2 links I developed are noted below as examples: http://www.evancarmichael.com/Small-Business-Consulting/8101/How-To-Hire-Extraordinary-Salespeople.html https://www.biggerpockets.com/blogs/4195/blog_posts/28772-4-essentials-for-rental-property-owners Am I wasting my time with this?
Intermediate & Advanced SEO | | superZj
Thank you!0 -
Content Marketing: Should we build a separate website or built in site within the Website itself?
Hi Mozzers, Client: Big carpet cleaner player in the carpet cleaning industry Main Goal: Creating good content to Get more organic traffic to our main site Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site. SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site? I personally think that it should be separated from the main site because of the main reasons: A followed link to the main site Anchor texts implementation linking back to our service pages If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site. Can someone tell me what would be the best in terms of SEO? P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial? Thank you Guys
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Pages that were ranking now are not?
Hi Folks Noticed something strange just now pages that were ranking on position 10 on Google for searches such as 'ufc trainer kinect best price' at the start of this week are no longer ranking? Is what has happened to the site the famous google dance or sandbox effect as the site only officially went live on Monday If this is the case what is the recommended course of action to get back ranking competitively again? as I have no idea on what has gone wrong as I has always tried to follow best practice from these forums and the SEOMOZ and YOUMOZ articles My site is www.cheapfindergames.com Many Thanks Ian
Intermediate & Advanced SEO | | ocelot0 -
Redirecting my new Website URL to my old Website URL
Hi! OK, I am semi - new to SEO Moz but have been self-teaching for 3 years. However I am stuck.. I have been operating my e-commerce site from www.shopadornonline.com for the past 3 years. I just purchased www.shopadorn.com Right now Shopadorn.com re-directs to www.shopadornonline.com because all my products and links go to shopadornonline.com/productblahblahblah I guess I am stuck. Not sure what to tell my web designer to do? Do I give up on having shopadorn.com OR do I start re-directing customers and doing 301 re-directs? I think from what i have read that it is bad to have traffic going to both shopadorn and shopadornonline as they compete for rankings? Where should I start?
Intermediate & Advanced SEO | | Shopadorn0