Better use Google Analytics? This is for Conversion Rate Optimization purposes
-
Hi Moz-ers,
I've had much help from the Moz community and hoping you can help me out on this one too.
I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect...
Is it possible to set up Google analytics to track this?
These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization.
As usual, looking forward to the advice we receive!
Thanks,
Eric -
Hi Roman,
Please could you explain briefly why those steps are important?
Is search queries what they search on google and then come through to our page? If so, would linking some Keywords research be really useful here?
Source of traffic is really important, how can I easily manage a large site where not all UTMs are set up? I also need to differentiate between paid and organic listings. What are your tips in doing this?
Your help is greatly appreciated!
-
Hi John,
Thank you for your help and suggestion of creating comments.
I do think the aim is broader. I'd love to create customer journeys and see the behaviour of our visitors to the site. Segments on those pages are indeed a start. Where should I go from there?
Then, the ability to understand what our visitors are looking for (info, guidance or advice) and come up with data backed solutions to improve customer experience. How can I effectively come up with a evaluation based of GA data?
Really appreciate your help on this!
Many thanks,
Eric
-
What do you want to track in specific?
the search queries?
the site where they are coming?
how to improve your conversion rate?For search queries, you will need to set up some advanced features on GA.
For your source of traffic, start to implement UTM links will help you.
For CRO Optimizely is the best in my opinion of Google Analytics Premium
Tag manager is a good option too. -
Hi Eric,
Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.
Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?
Hope that helps,
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
I am confused on adding Google+ authorship markup to a multiauthor WP blog
The blog for a client is at http://blog.multiview.com . I am not sure how to tell them to add Google+ authorship tags to the site, and link the posts to the individual G+ profiles of each individual author. One source shows it is highly complex, seesee http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 However, in the Google webmaster account, there is a real simple explanation, i.e. https://support.google.com/webmasters/answer/2539557?hl=en Considering that this is an area that is very murky for me, is one of these directives out of date? Is one preferable? How complicated would that be, for this particular blog?
Conversion Rate Optimization | | DianeDP0 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
Recommendations for Books on Analytics, Ecommerce and Data Manipulation?
Having just moved into a position where an Ecommerce site is now a big part of my responsibilities I'm looking to get up to speed on the topic (been a while since I worked on a shop). Site is Magento based. I'd also like any recommended books on broader analytics and using/reporting data. Obviously finding books on these subjects isn't difficult, I'd just like mozers thoughts on any that are particularly good and more important still relevant ie fairly recently published. Quite broad topics these I know but open to any or all suggestions - however not too worried about covering wider SEO, more 'technical' guide style is what I'm interested in. Couldn't really find any threads on books in general so should be an interesting topic (I hope!) Thanks in advance for any help and suggestions.
Conversion Rate Optimization | | SteveHoney650 -
Which Survey Tools Have You Used? (or know of?)
I'm looking for a website survey tool so I can get more targeted feedback from my users. I've looked at a few (4Q, KISSInsights) so far but I think I might need something more robust. There are specific actions that users are taking on our websites that we would like to investigate deeper so I need a tool that can either only survey users who perform that action (users who bounce, users who enter via a specific page, users who visit a landing page but don't convert, etc) or at least let me segment after the fact so I can identify feedback from a specific type of user. I would appreciate any specific tools that you know of that can accomplish this type of targeting. You don't even need to describe it, just provide a link and I'll give you a thumbs up. Thanks
Conversion Rate Optimization | | kimwetter0 -
Analytics for Facebook
I'd like to use an analytics program to track Facebook like conversion. I've tried just putting the code on the page that I'm framing in. I'm getting some activity, but it definitely isn't tracking correctly. Anybody had any luck installing Google analytics or another tracking program on an FB fan page? I asked this question last week and didn't get an answer, so It'd be nice if one of the SEOmoz guys could chime in.
Conversion Rate Optimization | | totalseo-1557340