Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. 301 redirect syntax for htaccess

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    301 redirect syntax for htaccess

    Technical SEO
    3
    3
    8593
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SamKlep
      SamKlep last edited by

      I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest:

      Redirect 301 /pageA.html http://www.site.com/pageB.html

      or using some combination of:

      RewriteRule + RewriteCond + RegEx

      I've also found examples of:

      RedirectPermanent /pageA.html http://www.site.com/pageB.html

      I'm confused because our current htaccess file has quite a few (working) redirects that look like this:

      Redirect permanent /pageA.html http://www.site.com/pageB.html

      This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent

      Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?

      1 Reply Last reply Reply Quote 1
      • IOHanna
        IOHanna last edited by

        There  is no difference between "Redirect 301", "Redirect permanent" and  "RedirectPermanent". It is clear from mod Alias documentation:

        "This directive makes the client know that the Redirect is permanent (status 301). Exactly equivalent to Redirect permanent."   "permanent - Returns a permanent redirect status (301) indicating that the resource has moved permanently."

        But, these directives are really confusing, because they are not page to page, but directory to directory.  For example:

        Redirect 301 /a-very-old-post/ http://yoursite.com/a-very-new-post/

        Surprisingly, it will redirect all old subpages to new subpages. In particular it will redirect  /a-very-old-post/page1 to /a-very-new-post/page1  Therefore better to use RedirectMatch or RewriteCond+RewriteRule for page by page redirections and for redirections with query strings.

        Links to docs: https://docs.oracle.com/cd/B14099_19/web.1012/q20206/mod/mod_alias.html

        Link to simple RedirectMatch page by page redirects generator: RedirectMatch generator for htaccess https://www.301-redirect.online/htaccess-redirectmatch-generator

        Link to good RewriteRule generator: htaccess 301 redirect rewrite generator https://www.301-redirect.online/htaccess-rewrite-generator

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing last edited by

          In **apache **"permanent" "RedirectPermanent" is  the same as "Redirect 301"

          By default, the "Redirect" directive establishes a 302, or temporary, redirect.

          If you would like to create a permanent redirect, you can do so in either of the following two ways:

          1. Redirect 301 /oldlocation http://www.domain2.com/newlocation
          2. Redirect permanent /oldlocation http://www.domain2.com/newlocation
          • See
          • https://www.digitalocean.com/community/tutorials/how-to-create-temporary-and-permanent-redirects-with-apache-and-nginx

          Page to Page 301 Redirect Generator for Htaccess

          https://www.aleydasolis.com/htaccess-redirects-generator/

          If no <var>status</var> argument is given, the redirect will be "temporary" (HTTP status 302). This indicates to the client that the resource has moved temporarily. The <var>status</var> argument can be used to return other HTTP status codes:

          <dl> "permanent" & "Redirect 301"</dl>

          <dl>

          <dd>Returns a permanent redirect status (301) indicating that the resource has moved permanently.</dd>

          "temp"</dl>

          <dl>

          <dt>Returns a temporary redirect status (302). This is the default.</dt>

          "seeother"</dl>

          <dl>

          <dd>Returns a "See Other" status (303) indicating that the resource has been replaced.</dd>

          "gone"</dl>

          <dl>

          <dd>Returns a "Gone" status (410) indicating that the resource has been permanently removed. When this status is used the <var>URL</var> argument should be omitted.</dd>

          </dl>

          **https://httpd.apache.org/docs/2.4/mod/mod_alias.html **

          https://www.askapache.com/htaccess/seo-search-engine-friendly-redirects-without-mod_rewrite/#seo-301-redirect-single-file

          https://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/

          To 301 Redirect a Page:

          RedirectPermanent /old-file.html http://www.domain.com/new-file.html

          To 301 Redirect a Page:

          Redirect 301 /old-file.html http://www.domain.com/new-file.html

          https://i.imgur.com/PTEj5ZF.png

          https://www.aleydasolis.com/htaccess-redirects-generator/

          Single URL redirect

          Permanent redirect from pageA_.html_ to pageB.html.

          .htaccess:

          301 Redirect URLs.

          Redirect 301 /pageA.html http://www.site.com/pageB.html

          https://www.aleydasolis.com/htaccess-redirects-generator/page-to-page/

          <ifmodule mod_rewrite.c="">RewriteEngine On
          Redirect 301 /pageA.html /pageB.html</ifmodule>

          https://www.htaccessredirect.net/

          //Rewrite to www
          Options +FollowSymLinks
          RewriteEngine on
          RewriteCond %{HTTP_HOST} ^site.com[nc]
          RewriteRule ^(.*)$ http://www.site.com/$1 [r=301,nc]

          //301 Redirect Old File
          Redirect 301 /pageA.html /pageB.html

          You asked about Regex

          https://mediatemple.net/community/products/dv/204643270/using-htaccess-rewrite-rules

          .htaccess

          Regular expressions

          Rewrite rules often contain symbols that make a regular expression (regex). This is how the server knows exactly how you want your URL changed. However, regular expressions can be tricky to decipher at first glance. Here's some common elements you will see in your rewrite rules, along with some specific examples.

          • ^ begins the line to match.
          • $ ends the line to match.
            • So, ^folder1$ matches folder1 exactly.
          • . stands for "any non-whitespace character" (example: a, B, 3).
          • * means that the previous character can be matched zero or more times.
            • So, ^uploads.*$ matches uploads2009, uploads2010, etc.
            • ^.*$ means "match anything and everything." This is useful if you don't know what your users might type for the URL.
          • () designates which portion to preserve for use again in the $1 variable in the second string. This is useful for handling requests for particular files that should be the same in the old and new versions of the URL.

          See for more regex

          • http://perldoc.perl.org/perlre.html#Regular-Expressions
          • https://www.askapache.com/htaccess/mod_rewrite-variables-cheatsheet/
          • https://www.askapache.com/htaccess/

          Hope this helps

          Tom

          PTEj5ZF.png

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • CitimarineMoz

            How effective are 301 redirects in passing page rank?

            301 redirect page rank

            I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks

            Technical SEO | | CitimarineMoz
            0
          • tejasbansode

            Is 301 redirect the only way when using Vanity URLs?

            We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?

            Technical SEO | | tejasbansode
            0
          • mollykathariner_ms

            I have a question about the impact of a root domain redirect on site-wide redirects and slugs.

            I have a question about the impact (if any) of site-wide redirects for DNS/hosting change purposes. I am preparing to redirect the domain for a site I manage from https://siteImanage.com to https://www.siteImanage.com. Traffic to the site currently redirects in reverse, from https://www.siteImanage.com to https://siteImanage.com. Based on my research, I understand that making this change should not affect the site’s excellent SEO as long as my canonical tags are updated and a 301 redirect is in place. But I wanted to make sure there wasn’t a potential consequence of this switch I’m not considering. Because this redirect lives at the root of all the site’s slugs and existing redirects, will it technically produce a redirect chain or a redirect loop? If it does, is that problematic? Thanks for your input!

            Technical SEO | | mollykathariner_ms
            0
          • musthavemarketing

            301 redirects delay in picking up

            Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic.  On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin.  I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent.  Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine.  Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?

            Technical SEO | | musthavemarketing
            0
          • AL123al

            Redirect URLS with 301 twice

            Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND.  However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS  have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the  "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks

            Technical SEO | | AL123al
            0
          • ulefos

            Remove html file extension and 301 redirects

            Hi Recently I ask for some work done on my website from a company,  but I am not sure what they've done is right.
            What I wanted was html file extensions to be removed like
            /ash-logs.html to /ash-logs
            also the index.html to www.timports.co.uk
            I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
            ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On 
             # Rewrite valid requests on .html files  RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA] 
             # Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$  
            RewriteCond %{QUERY_STRING} !rw=1 [NC]
             RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
            ExpiresByType image/gif "access plus 1 years"
            ExpiresByType image/jpeg "access plus 1 years"
            ExpiresByType image/png "access plus 1 years"
            ExpiresByType image/x-icon "access plus 1 years"
            ExpiresByType image/jpg "access plus 1 years"
            ExpiresByType text/css "access 1 years"
            ExpiresByType text/x-javascript "access 1 years"
            ExpiresByType application/javascript "access 1 years"
            ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
            redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
            redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
            redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
            redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
            redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html

            Technical SEO | | ulefos
            1
          • bimmer540

            A script to automatically write 301 redirect rules to htaccess?

            I was wondering if anyone could help provide some resources on how to automatically write 301 redirect rules to htaccess.  Allow me to explain... I'm building a new website and the primary users are businesses.  They have their own profile pages on the site. The URL is based off of their Company Name. In the event that they decided to change their name... reasons being, perhaps they mispelled it the first time, or they're removing LLC or adding Inc, I want to also change the URL and redirect the old URL to the new URL. Since the URL is based off of their Company Name, making a change to the company name would make a change to the URL.  I know it doesn't have to work this way, but for our purpose this works best. In case the old URL had any links to it, I wanted to see if there was an way to automatically update an htaccess file with a 301 redirect from the old URL to the new one. Could anyone point me in the right direction of how to do this?  Perhaps a sample script.  I've done a lot of searches on Google and can't seem to find anything. e.g. Original:
            Name:  XYZ Widgets
            URL:  website.com/xyz-widgets New - business changes their company name in their profile:
            Name:  XYZ Widgets, Inc.
            URL:  website.com/xyz-widgets-inc Upon the user saving the changes in their profile, I'd like to write a 301 redirect to an htaccess file:
            Redirect 301 /xyz-widgets http://www.website.com/xyz-widgets-inc I know how to manually write redirects and I've got a pretty smart web developer.  We've just never triggered a script to automatically write to an htaccess file before. Is this possible?  Any resources are appreciated.  Any security risks? Thanks!

            Technical SEO | | bimmer540
            0
          • BaseKit

            How to safely reduce the number of 301 redirects / should we be adding so many?

            Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris

            Technical SEO | | BaseKit
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.