How to Handle Annual Content - 2018-2019
-
Hello! I was wondering how other SEOs handles their annual content. We do well with ranking for our industry keywords with the year in the content. We have annual changes to publish and talk about each year. What do you do with the previous years content? Leave it, 301 redirect it or just revamp the same content so it updates to the current year?
-
Try to schedule your content plan. I'm doing the content marketing for the blog of golf wedges reviews and I have made the content planning for it.
-
Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well
-
Make a folder with the title... /golf-tournament/
Today the index file in that folder features information about your 2018 Golf Tournament. You keep it up-to-date throughout the year. Before the event it has who, what, where information needed for people who want to enter, photos of the course, short info about past winners, etc.
After the event you fill that page with results about the winners, cameos about the winners, big list of results and lots of photos about the event. You leave that up for a few months.
Then, you move that entire page to a subfolder.... /golf-tournament/2018/ which will serve as a scrap book page for that year. And, you put information about the 2019 tournament on the index file. You have obvious links to the 2018 scrap book page so any interested person can see it.
Over time you grow a big collection of pages for each of your annual tournaments
/golf-tournament/2018/ /golf-tournament/2019/ /golf-tournament/2020/ /golf-tournament/2021/
Anybody who links to your index page will always send people to fresh information. Anybody who wants the historic information just clicks a link for that year.
-
- If the annual content can be defined uniquely enough, create original URL's and write new copy.
- If the copy is close to the same, edit the previous pages to the relevant year and unique information
- if you prefer to make new pages/posts, 301 the old to the new
Hope this helps.
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content issue with pages that have navigation
We have a large consumer website with several sections that have navigation of several pages. How would I prevent the pages from getting duplicate content errors and how best would I handle SEO for these? For example we have about 500 events with 20 events showing on each page. What is the best way to prevent all the subsequent navigation pages from getting a duplicate content and duplicate title error?
Intermediate & Advanced SEO | | roundbrix0 -
Duplicate Content and Titles
Hi Mozzers, I saw a considerable amount of duplicate content and page titles on our clients website. We are just implementing a fix in the CMS to make sure that these are all fixed. What changes do you think I could see in terms of rankings?
Intermediate & Advanced SEO | | KarlBantleman0 -
Are videos content to Google bot? and other questions.
It seems as though my site has been hit, possibly because of above the fold adverts or lack of content above the fold, so I have a number of questions regarding this. 1. Are videos regarded as content by Google Bot? 2. If three adverts are placed above the fold with text content clearly readable. Will these three adverts still affect my search engine rankings? 3. Is it better to put text before the video and have the video placed a bit lower? 4. I have a number of pages that have video but no text, could these pages combine to decrease the value of my best landing pages? thanks 😄
Intermediate & Advanced SEO | | phoenixcg0 -
Content not indexed
How come i google content that resides on my website and on my homepage and my site doesn't come up? I know the content is unique i wrote that. I have a feeling i have some kind of a crawling issue but cannot determine what it is. I ran the crawling test and other tools and didn't find anything. Google shows me that pages are indexed but yet its weird try googling snippets of content and you'll see my site isnt anywhere. Have you experienced that before? First i thought it was penalized but i submitted the reconsideration request and it came back clear, No manual spam action found. And i did not get any message in my GWMT either. Any thoughts?
Intermediate & Advanced SEO | | CMTM0 -
Duplicate content in Webmaster tools, is this bad?
We launched a new site, and we did a 301 redirect to every page. I have over 5k duplicate meta tags and title tags. It shows the old page and the new page as having the same title tag and meta description. This isn't true, we changed the titles and meta description, but it still shows up like that. What would cause that?
Intermediate & Advanced SEO | | EcommerceSite0 -
Duplicate Content - Panda Question
Question: Will duplicate informational content at the bottom of indexed pages violate the panda update? **Total Page Ratio: ** 1/50 of total pages will have duplicate content at the bottom off the page. For example...on 20 pages in 50 different instances there would be common information on the bottom of a page. (On a total of 1000 pages). Basically I just wanted to add informational data to help clients get a broader perspective on making a decision regarding "specific and unique" information that will be at the top of the page. Content ratio per page? : What percentage of duplicate content is allowed per page before you are dinged or penalized. Thank you, Utah Tiger
Intermediate & Advanced SEO | | Boodreaux0 -
How are they avoiding duplicate content?
One of the largest stores in USA for soccer runs a number of whitelabel sites for major partners such as Fox and ESPN. However, the effect of this is that they are creating duplicate content for their products (and even the overall site structure is very similar). Take a look at: http://www.worldsoccershop.com/23147.html http://www.foxsoccershop.com/23147.html http://www.soccernetstore.com/23147.html You can see that practically everything is the same including: product URL product title product description My question is, why is Google not classing this as duplicate content? Have they coded for it in a certain way or is there something I'm missing which is helping them achieve rankings for all sites?
Intermediate & Advanced SEO | | ukss19840 -
Duplicate Content from Article Directories
I have a small client with a website PR2, 268 links from 21 root domains with mozTrusts 5.5, MozRank 4.5 However whenever I check in google for the amount of link: Google always give the response none. My client has a blog and many articles on the blog. However they have submitted their blog article every time to article directories as well, plain and simle creating duplicate and content. Is this the reason why their link: is coming up as none? Is there something to correct the situation?
Intermediate & Advanced SEO | | danielkamen0