How to Handle Annual Content - 2018-2019
-
Hello! I was wondering how other SEOs handles their annual content. We do well with ranking for our industry keywords with the year in the content. We have annual changes to publish and talk about each year. What do you do with the previous years content? Leave it, 301 redirect it or just revamp the same content so it updates to the current year?
-
Try to schedule your content plan. I'm doing the content marketing for the blog of golf wedges reviews and I have made the content planning for it.
-
Great suggestion. You recently answered a query I had with regards to expired/annual content and this has proven to work quite well
-
Make a folder with the title... /golf-tournament/
Today the index file in that folder features information about your 2018 Golf Tournament. You keep it up-to-date throughout the year. Before the event it has who, what, where information needed for people who want to enter, photos of the course, short info about past winners, etc.
After the event you fill that page with results about the winners, cameos about the winners, big list of results and lots of photos about the event. You leave that up for a few months.
Then, you move that entire page to a subfolder.... /golf-tournament/2018/ which will serve as a scrap book page for that year. And, you put information about the 2019 tournament on the index file. You have obvious links to the 2018 scrap book page so any interested person can see it.
Over time you grow a big collection of pages for each of your annual tournaments
/golf-tournament/2018/ /golf-tournament/2019/ /golf-tournament/2020/ /golf-tournament/2021/
Anybody who links to your index page will always send people to fresh information. Anybody who wants the historic information just clicks a link for that year.
-
- If the annual content can be defined uniquely enough, create original URL's and write new copy.
- If the copy is close to the same, edit the previous pages to the relevant year and unique information
- if you prefer to make new pages/posts, 301 the old to the new
Hope this helps.
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Copied Content - Who is a winner
Someone copied the content from my website just I publish the article. So who is the winner? and I am in any problem? What to do? Please check Image. RkJ0p9l.jpg
Intermediate & Advanced SEO | | varunrupal0 -
Is it a good strategy to link older content that was timely at one point to newer content that we would prefer to guide traffic and value to
Hi All, I've been working for a website/publisher that produces good content and has been around for a long time but has recently been burdened by a high level of repetitious production, and a high volume in general with pages that don't gather as much traffic as desired. One such fear of mine is that every piece published doesn't have any links pointing to when it is published outside of the homepage or syndicated referrals. They do however have a lot (perhaps too many) outbound internal links away from it. Would it be a good practice, especially for new content that has a longer shelf life, to go back to older content and place links pointing to the new one? I would hope this would boost traffic via internal recircultion and Page Authority, with the added benefits of anchor text boosts.
Intermediate & Advanced SEO | | ajranzato91 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Spellcheck necessary for user generated content?
We have a lot of user generated reviews on our key landing pages. Matt Cutts recommended using correctly spelled content. Would you perform a spellcheck of all already published user reviews or would you leave already published reviews rather intact and only perform spellcheck for new reviews before they are published? Since reviews have been marked up using schema.org, I am not sure whether posterior editing of lots of reviews may raise a flag with google regarding manipulating reviews. Thanks.
Intermediate & Advanced SEO | | lcourse0 -
Duplicate content that looks unique
OK, bit of an odd one. The SEOmoz crawler has flagged the following pages up as duplicate content. Does anyone have any idea what's going on? http://www.gear-zone.co.uk/blog/november-2011/gear$9zone-guide-to-winter-insulation http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone http://www.gear-zone.co.uk/blog/july-2011/telephone-issues-$9-2nd-july-2011 http://www.gear-zone.co.uk/blog/september-2011/gear$9zone-guide-to-nordic-walking-poles http://www.gear-zone.co.uk/blog/september-2011/win-a-the-north-face-nuptse-2-jacket-with-gear-zone https://www.google.com/webmasters/tools/googlebot-fetch?hl=en&siteUrl=http://www.gear-zone.co.uk/
Intermediate & Advanced SEO | | neooptic0 -
Duplicate content
Is there manual intervention required for a site that has been flagged for duplicate content to get back to its original rankings, once the duplicated content has been removed? Background: Our site recently experienced a significant drop in traffic around the time that a chunk of content from other sites (ie. duplicate) went live. While it was not an exact replica of the pages on other sites, there was quite a bit of overlap. That content has since been removed, but our traffic hasn't improved. What else can we do to improve our ranking?
Intermediate & Advanced SEO | | jamesti0 -
What would be the ideal method to handling auto-generated product content across network of dealership websites?
We have recently started work with a dealership group that operates ~20 separate dealerships (different locations and brands) and individual websites for each. The group also operates two umbrella websites for the group brand that shows the inventory across All 20 dealerships. All websites are basically using the same template and all product listings are from the same data source (same back-end system). All websites are currently also hosted on the same IP address. Typically we work with clients to rectify duplicate content issues and work towards having just one version of any piece of content. However, this is a unique situation in that each dealership has a legitimate brand and marketing need for having their own website. It also is not realistic to ask the client to create unique content for the same product listing 22x. We understand there are numerous options to consider but I would appreciate hearing any advice/feedback from individuals who have dealt with similar situations. If you know of any good resources on such a scenario, that would also be helpful to verify our thoughts. NOTE: the duplicate content for product inventory is not across all 22 sites but just usually between 3-4 for each product. Often each product listing is shown on 1 or 2 dealerships and the 2 umbrella sites (one is the main group site and the other a product used/clearance site). Currently we can see multiple domains indexed for the same product listings.
Intermediate & Advanced SEO | | BryanSmith0 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0