Consequences of shutting down a company blog
-
We’re an ecommerce company with a blog of 150+ posts. The blog brings in very low traffic and we were never that consistent in publishing great and frequent content. We now know our organic traffic comes from other pages that are doing great. So our question.. Should we:
1. Stop linking to the blog internally and just leave the it up as is. No harm here we guess, but these posts are not as relevant now and we feel their high bounce rate and low ranking is affecting our overall performance.
2. Take it down and 410 the pages. Will that many 410s eventually hurt us?
3. Take it down and 301 to home page of the company. Will permanently redirecting that many pages to our home page hurt us?Appreciate any input.
-
I would firstly review whether the content can be touched up to make better use of it.
Failing that, I’d 301 redirect all to the homepage/most relevant page on the site. doing this many redirects will not hurt your site from my experience.
Best of luck!
Cheers,
Casey
-
If the pages of your blog are not getting much traffic and out-of-date then they are probably not very helpful to your overall website. Also, if they have skimpy content or low quality content they could have a negative impact.
If this was my site I would look at analytics for the blog, select the best traffic-pulling and best link-attracting posts, and redirect or significantly improve anything else that is not already high quality.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A lot of blogs use wordpress or blogspot, are these blogs still useful for SEO in terms of linkbuilding, or should they be avoided?
I am very new to linkbuilding and SEO as a whole, so please forgive my ignorance. Reaching out to bloggers is a common tactic, but I've found a lot of people tend to blog with the assistance of wordpress or blogspot. I was wondering whether these blogs are still useful for SEO or if it is best to avoid them? Thanks in advance, Lewis
Link Building | | Samstore0 -
Why aren't my blog links counting?
In our blog posts, we frequently include links to our product pages on our official site. However, the blog root domain is not showing up on Open Site Explorer for any of these product pages. In other words, why isn't Google counting our blog as a unique root domain? If it helps, here is the link to the blog: http://jampaper.wordpress.com/ Thanks for your help!
Link Building | | jampaper0 -
Where to find guest blogs
Hi, I am onto link building for my blog. i heard article directories are not much effective than guest blogging. So i wanted to go for guest blogging, But i am unable find them. I want to write guest blogs on health related sites. But could some one point me where i can find quality guest blogs where i contribute a guest post. Will be waiting for your replies.
Link Building | | Vegit1 -
Can anyone recommend a great seo company?
We are considering contracting with an SEO company for website analysis, optimization and organic link-building. If you've had any recommendations, please send them our way. Thank you!
Link Building | | balboafinance0 -
Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites. Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc. However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website? What do you think is the best option and why?
Link Building | | Grow0 -
Blog Distribution
I have a content writer creating blogs for us on a regular basis and was wondering if i should also be posting our blogs/articles on major blog hubs (e.g Blogspot)? Can you recommend a few sites?
Link Building | | Anest0 -
Thoughts on a particular company -- Paying for Links
Any thoughts on using companies like Text Link Ads (www.textlinkads.com) to do link building? Seems a bit dangerous to me, but if the articles are decent and relevant -- can it hurt you? Any thoughts would be appreciated. Thanks. MM
Link Building | | MWM37720 -
Linkbuilding in unrelated blogs
Does google penalize you for linkbuilding in blogs that are non related to the topic of your website? Are there any positive benefits to link building in unrelated blogs?
Link Building | | 13375auc30