How often should I update the content on my pages?
-
I have started dropping on my rankings - due to lack of time after having a baby. I'm still managing to blog but I'm wondering if I update the content on my pages will that help?
All my Meta tags and page descriptions were updated over a year ago - do I need to update these too?
We were ranking in the top spots for a good few years, but we're slowly falling Please give me any advice to keep us from falling even further.
I have claimed all my listings, and try to add new links once a month. I share my blog to all social sites and work hard to get Google reviews, we have 53 which is higher than any of our competitors.
Any other ideas? Have I missed something that Google is looking for nowadays? Many thanks
-
Great advice here, I'm with casey on constant updating and that's a solid article from Herb.
But for me you're asking the wrong question. Sure updating content is great but you should really be testing it. So test meta descriptions, H1's and other elements using a tool (there's this great keyword tool I believe it's called MOZ lol - lots of chat about that lately - they've really made some great changes.)
But in the interests of openness I also use SEM Rush and GOOGLE that's the best keyword tool out there. Just get googling and see what sorts of articles are overtaking you and model them and make better versions.
Having a young kid (congrats) means you're tired and creativity is really hard when you're tired and stressed - even for very creative people. So model the articles of others and use the keyword suggestions and volumes as a guide.
But always be testing and tweaking. Add just a paragraph and revisit and change up some words and phrases and keep it fresh. Use the date in the Meta Description. CTR in the SERPS is really important and If I see 2018 up there i'm going to click on it.
Don't just add '2018' to everything though because google will catch you out. you actually need to add some contemporary stuff in there and it will revitalise and refresh the content.
Also remember that there have been lots of changes at google lately. So your drop in traffic might be external ranking factors bumping other sites up because google can understand them better and is better able to get good user feedback from Chrome.
Also be granular about it. Ask yourself of each article, "does this answer the question?" Is it up to date and is it correctly optimised using the keywords that are coming up in your research.
The best SEO tool in the world is the 100 billion neurons sitting on your shoulders. Use that tool first and foremost
-
Congrats on the little one Lauren! Time is always a factor!
To be honest with you, I’m regularly updating and tweaking old content to get better results. Whether it’s a simple title tag change or adding more content to the page as I‘ve realised website visitors will benefit from the extra info.
Is your traffic also dropping? If so it might be worth investigating the following:
-
New competitors in the SERPs
-
Are featured snippets now showing for your key terms? If so you may need to review your structured data (Moz recenrly did a great 3 part Whiteboard Friday series on these)
I‘d also highly recommend watching/reading the below resources:
- https://neilpatel.com/blog/#p-59557
- https://moz.com/blog/seo-rankings-drop-guide
I hope this somewhat helps. Goodluck Lauren
-
-
Hi Lauren;
First of all, congratulations on the birth of you child! You now have at least two babies that need love and feeding
To answer your question on how often to update your content, the answer is, it depends. This is a question that I get all the time, and happen to have done a blog post on last month. Here it is, and I hope it is helpful. I find that lots of time folks don't know what to post as much as how often.
https://invitethemhome.com/how-often-should-you-update-your-content/
If you have any questions or comments let me know and I will try to help.
Take care,
Herb
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google not showing the recent cache info: How to know the last cached version of a page?
Hi, We couldn't able to see the last Google cached version of our homepage after March 29th. Just wondering why this is happening with other websites too. When we make some changes to the website, we will wait to our website indexed and cached, so the changes will have some ranking impact. Now we couldn't able to check if the website got indexed with changes. Is there any other way to check the latest cached version or time of last index? Thanks
Algorithm Updates | | vtmoz0 -
Landing page redirect along with complete content
Hi Moz community, We have a page with "keyword" we are targeting in slug like website.com/keyword/. This page doesn't have much back-links or visits like homepage. So we decided to redirect homepage to /keyword page along with complete content. Will this going to hurt? Only change anybody can notice is URL. Are there any risks involved. I think this is the best way to highlight the page we been thinking about. Thanks
Algorithm Updates | | vtmoz0 -
Any Google Algorithm update?
Did Google release any seo update in last couple of days? My client is seeing 33% low traffic. The site is hyper-local marketplace website in India.
Algorithm Updates | | Avin1230 -
A Serious drop in Pages crawled per day
On 21st April ,I spotted a sudden decrease in pages crawled per day.Previously it was about 5,000 bust after the drop it reached to 225.From the crawl rate never spiked. Here is my website url - http://www.wpstuffs.com/ 8fQHW2G.png
Algorithm Updates | | vividvilla0 -
Will Parked Domain hurt My SEO as Duplicate Content?
Hello, I have one website (Migration Lawyers) and I have an extra 8 domains Parked so they are basically cloning the content of the site. so if the main site is: migrationlawyers.co.za and I have an addon domain migration-lawyers.com is that good or bad? is there a proper way to redirect the sites, will redirecting (301) subdomains be more effective? Thanks for your Input 🙂 0i8VXqr.png
Algorithm Updates | | thealika0 -
Need help with some duplicate content.
I have some duplicate content issues on my blog I'm trying to fix. I've read lots of different opinions online about the best way to correct it, but they all contradict each other. I was hoping I could ask this community and see what the consensus was. It looks like my category and page numbers are showing duplicate content. For instance when I run the report I see things like this: http://noahsdad.com/resources/ http://noahsdad.com/resources/page/2/ http://noahsdad.com/therapy/page/2/ I'm assuming that is just the categories that are being duplicated, since the page numbers only show on the report at the end of a category. What is the best way to correct this? I don't use tags at all on my blog, using categories instead. I also use the Yoast SEO plug in. I have a check mark in the box that disables tags. However it says, "If you're using categories as your only way of structure on your site, you would probably be better off when you prevent your tags from being indexed." There is a box that allows you to disable categories also, but the description above makes it seem like I don't want to block both tags and categories. Any ideas what I should do? Thanks.
Algorithm Updates | | NoahsDad0 -
Recovered From The Panda Update?
Does anyone know if there are websites that have recovered from the Panda update?
Algorithm Updates | | dirkla0 -
Duplicate content penalisation?
Hi We are pulling in content snippets from our product blog to our category listing pages on our ecommerce site to provide fresh, relevant content which is working really well. What I am wondering is if we are going to get penalised for dupicate content as both our our blog and ecommerce site are on the same ip address? If so would moving the blog to a separate server and / or a separate domain name be a wise move? Thanks very much
Algorithm Updates | | libertybathrooms0