Why is the blog link so often found in the footer?
-
Hello,
Can someone tell me please why are the links to a site's blog not displayed prominently?
Why are they hidden away in the footer? Wouldn't making the link to the blog more visible increase traffic?
-
it is one of the link building strategies. Please want to take credit of design theme or do indirect advertising.
-
As per Gregory, I think it depends how prominent your blog is and the purpose it serves.
In my case the blog is quite prominent as we use it for a soft sell organic approach as the blog brings in a huge amount of organic traffic and is also a key area for our 100K strong mailing list whom we like to keep in touch with.
We also have active news pods pulling in content from the blog where appropriate and offers additional support information.
If you have a pure E-commerce site then it may dilute your offering and lead to a higher drop off, but in my instance we use it to build a stronger relationship with our customers who are in a once annual purchase cycle.
For many other sites, the blog/news content is simply just not seen as a key area of investment, hence why it may appear down the bottom.
Cheers
Tim
-
There are probably dozens of reasons, not that they are good reasons For my ecommerce sites it is because we want to keep the viewers (potential customers) focused on the product pages (where they can buy stuff)
The blog pages BRING a few people to the site, and that's good. But for the people who are already on the home or product pages, we don't need to show them that there is a blog available, we just want to keep them focused on shopping.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which blog is best
We use Bigcommerce, at the moment we use wordpress for our blogs, bigcommerce has its own blog. Is it better to use the Bigcommerce blog or Wordpress.
Content Development | | CostumeD0 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
Blog Content if Google has stated it doesn't like your blog?
Hi guys, In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it. Any thoughts would be appreciated. Thanks Brian
Content Development | | brianmadden0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Starting a Blog. New Domain vs integrated in a shop domain?
Hi everybody, We are going to start a blog for posting about topics related to our online shop and its products. Our question is... what is better in terms of SEO.... Creating it in a new domain and linking to our online store when neccessary, or integrating it in our actual online shop and take advantage of our visitors? Thank you very much in advance! Best Regards
Content Development | | fogar0 -
Should You Allow Off-Topic Links in Guest Posts
Hi Mozzers! Suppose you accept guest posts on your blog about marketing and a guest blogger wants to use the anchor text "outdoor clothing" in their bio. Is there a risk to my blog if I allow off-topic links in guest posts? Is there a risk that Google would consider guest post links as paid and apply a penalty? Thanks!
Content Development | | Charlessipe1